{"id":8010,"date":"2021-10-17T13:00:00","date_gmt":"2021-10-17T13:00:00","guid":{"rendered":"https:\/\/bezpecnenanete.eset.com\/sk\/?p=8010"},"modified":"2021-10-20T11:57:47","modified_gmt":"2021-10-20T11:57:47","slug":"kto-je-to-influencer-a-ako-zasahuje-do-zivota-deti","status":"publish","type":"post","link":"https:\/\/bezpecnenanete.eset.com\/sk\/pre-ucitelov\/kto-je-to-influencer-a-ako-zasahuje-do-zivota-deti\/","title":{"rendered":"Kto je to influencer a ako zasahuje do \u017eivota det\u00ed?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/08\/hlavny-banner-1200x628_ucitelia12-1024x536.jpg\" alt=\"influenceri na internete ESET\" class=\"wp-image-8011\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/08\/hlavny-banner-1200x628_ucitelia12-1024x536.jpg 1024w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/08\/hlavny-banner-1200x628_ucitelia12-300x157.jpg 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/08\/hlavny-banner-1200x628_ucitelia12-768x402.jpg 768w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/08\/hlavny-banner-1200x628_ucitelia12-370x194.jpg 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/08\/hlavny-banner-1200x628_ucitelia12-760x398.jpg 760w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/08\/hlavny-banner-1200x628_ucitelia12.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-bg-color-color has-text-link-background-color has-text-color has-background\">Tento \u010dl\u00e1nok je s\u00fa\u010das\u0165ou&nbsp;<strong>Pr\u00edru\u010dky o digit\u00e1lnej bezpe\u010dnosti pre u\u010dite\u013eov 1. a 2. stup\u0148a z\u00e1kladn\u00fdch \u0161k\u00f4l.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\"><strong>Influencer<\/strong> je osoba, ktor\u00e1 sa stala popul\u00e1rnou na soci\u00e1lnych m\u00e9di\u00e1ch, m\u00e1 ve\u013ea fan\u00fa\u0161ikov a vysok\u00fa<br>sledovanos\u0165. Dok\u00e1\u017ee tak svojimi pr\u00edspevkami <strong>v\u00fdraznej\u0161ie ovplyv\u0148ova\u0165 n\u00e1zory a spr\u00e1vanie ostatn\u00fdch.<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Deti objavuj\u00fa vlastn\u00fa identitu a pom\u00e1ha im v tom identifikovanie sa s niek\u00fdm in\u00fdm v ich veku. Influencer b\u00fdva \u010dasto niekto spomedzi t\u00edned\u017eerov, kto hovor\u00ed o tom, \u010do mnoh\u00e9 deti zauj\u00edma a \u010do c\u00edtia, no nevyznaj\u00fa sa v tom a\u017e tak dobre. T\u00fdm de\u0165om pom\u00e1ha pomenova\u0165 mnoh\u00e9 veci, in\u0161piruje ich, d\u00e1 im radu. Z\u00e1rove\u0148 jeho pr\u00edspevky m\u00f4\u017eu by\u0165 trendy a z\u00e1bavn\u00e9, a preto ich sledovanie skr\u00e1tka prin\u00e1\u0161a de\u0165om relax.<\/p>\n\n\n\n<p class=\"has-text-link-color has-text-color\"><strong>Influenceri na svoje pr\u00edspevky vyu\u017e\u00edvaj\u00fa viacero foriem:<\/strong><\/p>\n\n\n\n<ul class=\"is-style-checkbox has-text-dark-color has-text-color wp-block-list\"><li><strong><span class=\"has-inline-color has-text-link-color\">Fotografie<\/span><\/strong>, ako napr. na soci\u00e1lnej sieti Instagram a SnapChat, ktor\u00e1 je zalo\u017een\u00e1 hlavne na zdie\u013ean\u00ed a hodnoten\u00ed fotografi\u00ed, okrem zdie\u013eania videopr\u00edbehov.<\/li><\/ul>\n\n\n\n<ul class=\"is-style-checkbox has-text-dark-color has-text-color wp-block-list\"><li><strong><span class=\"has-inline-color has-text-link-color\">Blog<\/span><\/strong> \u2013 je webov\u00e1 str\u00e1nka, ktor\u00e1 umo\u017e\u0148uje registrovan\u00fdm pou\u017e\u00edvate\u013eom (blogerom) zverej\u0148ova\u0165 chronologicky ich pr\u00edspevky vo forme \u010dl\u00e1nkov, ktor\u00e9 m\u00f4\u017eu obsahova\u0165 aj \u010fal\u0161\u00ed multimedi\u00e1lny obsah, napr\u00edklad fotografie a vide\u00e1. Obsah, teda t\u00e9ma blogu m\u00f4\u017ee by\u0165 r\u00f4znorod\u00e1 \u2013 od \u00favah o spolo\u010dnosti cez vedeck\u00e9 \u010dl\u00e1nky, praktick\u00e9 tipy, denn\u00edk a\u017e po \u0161kolsk\u00fd \u010di firemn\u00fd blog. Obvykle je na blogu umo\u017enen\u00e9 komentova\u0165, hodnoti\u0165 a zdie\u013ea\u0165 jednotliv\u00e9 pr\u00edspevky, \u010d\u00edm sa zvy\u0161uje ich sledovanos\u0165 a mo\u017enos\u0165, \u017ee ovplyvnia verejnos\u0165.<\/li><\/ul>\n\n\n\n<ul class=\"is-style-checkbox has-text-dark-color has-text-color wp-block-list\"><li><strong><span class=\"has-inline-color has-text-link-color\">Vide\u00e1<\/span><\/strong> zdie\u013ean\u00e9 na soci\u00e1lnych sie\u0165ach \u2013 tieto vide\u00e1 sa tie\u017e naz\u00fdvaj\u00fa vlogy. Vlog (skr\u00e1ten\u00e9 ozna\u010denie pre videoblog) je blog, pri ktorom sa pou\u017e\u00edvate\u013e (vloger) nevyjadruje p\u00edsomne, ale \u00fastne; a to tak, \u017ee nat\u00e1\u010da seba alebo svoje okolie a pri tom nie\u010do rozpr\u00e1va. Nato\u010den\u00e9 videoblogy (vlogy) s\u00fa naj\u010dastej\u0161ie zdie\u013ean\u00e9 na soci\u00e1lnej sieti YouTube, a preto sa vlogeri, ktor\u00ed tam svoje pr\u00edspevky zdie\u013eaj\u00fa, naz\u00fdvaj\u00fa aj youtuberi.<\/li><\/ul>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Pre niektor\u00fdch pou\u017e\u00edvate\u013eov je jednoduch\u0161ie a pr\u00edjemnej\u0161ie nat\u00e1\u010da\u0165 vlogy ne\u017e p\u00edsa\u0165 text. Podobne tak pre niektor\u00fa cie\u013eov\u00fa skupinu m\u00f4\u017ee by\u0165 sledovanie videa l\u00e1kavej\u0161ie ako \u010d\u00edtanie textu. Influenceri vloguj\u00fa na r\u00f4zne t\u00e9my, \u010d\u00edm vytv\u00e1raj\u00fa svoj \u0161pecifick\u00fd obsah a identitu influencera. M\u00f4\u017ee \u00eds\u0165 o \u0161pecifick\u00e9 t\u00e9my, napr\u00edklad in\u0161trukt\u00e1\u017ene vide\u00e1, sk\u00fasenosti z videohier, humorn\u00e9 \u010di vzdel\u00e1vacie vide\u00e1 alebo pravideln\u00e9 zhrnutia noviniek, cestovanie, fitness a pod.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Sledova\u0165 influencerov znamen\u00e1 z\u00e1rove\u0148 \u010deli\u0165 rizik\u00e1m, ktor\u00e9 to prin\u00e1\u0161a, a preto je nevyhnutn\u00e9 rozv\u00edja\u0165 schopnosti det\u00ed \u010deli\u0165 rizik\u00e1m. To vy\u017eaduje v prvom rade vedomosti o rizik\u00e1ch, aby ich detsk\u00fd pou\u017e\u00edvate\u013e mohol \u201eprekukn\u00fa\u0165\u201c a nepodliehal im. Vy\u017eaduje to tie\u017e <strong>kritick\u00e9 uva\u017eovanie a medi\u00e1lnu gramotnos\u0165, <\/strong>tak\u017ee tieto t\u00e9my a aktivity je u\u017eito\u010dn\u00e9 prep\u00e1ja\u0165.<\/p>\n\n\n\n<h2 class=\"has-text-dark-color has-text-color wp-block-heading\" id=\"h-v-om-spo-va-moc-influencera\">V \u010dom spo\u010d\u00edva moc influencera?<\/h2>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Pre svojich fan\u00fa\u0161ikov s\u00fa influenceri nosite\u013emi hodn\u00f4t, trendov, ide\u00e1lov kr\u00e1sy a \u017eivotn\u00e9ho \u0161t\u00fdlu. To, \u010do robia a o \u010dom hovoria, si deti n\u00e1sledne viac v\u0161\u00edmaj\u00fa tak na sebe, ako aj vo svojom okol\u00ed. To je skryt\u00e1 moc, ktorou influenceri disponuj\u00fa, ke\u010f nadobudli popularitu. To je mo\u017en\u00e9 vyu\u017ei\u0165 na hodnotn\u00e9 ciele, ako napr. \u0161\u00edrenie dobra, b\u00faranie predsudkov alebo podporovanie zdrav\u00fdch \u010di ekologick\u00fdch postojov, pomoci in\u00fdm. Tie\u017e sa to vyu\u017e\u00edva na propagovanie produktov od zna\u010diek, s ktor\u00fdmi influenceri spolupracuj\u00fa.<\/p>\n\n\n\n<h3 class=\"has-text-dark-color has-text-color wp-block-heading\" id=\"h-ako-h-adie-na-psychologick-pomoc-od-influencerov\">Ako h\u013eadie\u0165 na psychologick\u00fa pomoc od influencerov?<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Je u\u017eito\u010dn\u00e9, ke\u010f influenceri pom\u00e1haj\u00fa de\u0165om vn\u00edma\u0165, \u017ee s\u00fa O. K. tak\u00e9, ak\u00e9 s\u00fa. Influenceri k tomu m\u00f4\u017eu pom\u00f4c\u0165 t\u00fdm, \u017ee <strong>hovoria nielen o pozit\u00edvnych z\u00e1\u017eitkoch,<\/strong> ale aj o t\u00fdch menej radostn\u00fdch, a o tom, ako to zvl\u00e1dli. Niektor\u00ed influenceri otvorene hovoria o tom, ak\u00e9 je to \u010deli\u0165 nen\u00e1vistn\u00fdm prejavom na internete (hate-speech) alebo \u0161ikanovaniu, psychickej kr\u00edze a \u0165a\u017ekostiam, rozchodu, vlastn\u00fdm obav\u00e1m, a ako si s t\u00fdm poradili. Tak\u00e9to pr\u00edspevky pom\u00f4\u017eu de\u0165om nehanbi\u0165 sa za to, \u010d\u00edm prech\u00e1dzaj\u00fa, niekedy tam n\u00e1jdu aj tipy na to, ako to zvl\u00e1dnu\u0165. Ich pr\u00edspevky v\u0161ak <strong>rozhodne nem\u00f4\u017eu sl\u00fa\u017ei\u0165 ako univerz\u00e1lne rady.<\/strong><\/p>\n\n\n\n<h3 class=\"has-text-dark-color has-text-color wp-block-heading\" id=\"h-ako-si-deti-m-u-udr-a-kritick-myslenie-pri-sledovan-svojich-ob-ben-ch-influencerov\">Ako si deti m\u00f4\u017eu udr\u017ea\u0165 kritick\u00e9 myslenie pri sledovan\u00ed svojich ob\u013e\u00faben\u00fdch influencerov?<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Pravideln\u00e9 sledovanie influencerov a zn\u00e1mych osobnost\u00ed je be\u017enou vo\u013eno\u010dasovou aktivitou, podobne ako to bolo i v predo\u0161l\u00fdch gener\u00e1ci\u00e1ch. Zmenili sa len m\u00e9di\u00e1, forma a frekvencia, v ktor\u00fdch ich m\u00f4\u017eu dne\u0161n\u00e9 deti sledova\u0165 \u2013 v\u010faka smartf\u00f3nom vlastne nonstop. Na soci\u00e1lnych m\u00e9di\u00e1ch je st\u00e1le \u010dastej\u0161ie vidie\u0165 zhusten\u00fa verziu \u0161tylizovan\u00fdch a retu\u0161ovan\u00fdch pr\u00edspevkov, prototypy \u00fa\u017easn\u00e9ho \u017eivota a dokonalej viz\u00e1\u017ee ostatn\u00fdch pou\u017e\u00edvate\u013eov a influencerov.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">T\u00edned\u017eerom pri predstave \u017eivota influencerov pravdepodobne napadn\u00fa \u00fa\u017easn\u00e9 fotografie a vide\u00e1 z dovoleniek, v\u00fdletov alebo spolupr\u00e1ce so zn\u00e1mymi zna\u010dkami, produkty zadarmo. Detsk\u00ed pou\u017e\u00edvatelia soci\u00e1lnych siet\u00ed dokonca m\u00f4\u017eu <strong>nadobudn\u00fa\u0165 dojem, \u017ee vo svete ich idolov neexistuj\u00fa \u017eiadne probl\u00e9my.<\/strong><\/p>\n\n\n\n<p class=\"has-bg-color-color has-text-color has-background\" style=\"background-color:#ff1e00\">Riziko pre detsk\u00e9ho pou\u017e\u00edvate\u013ea spo\u010d\u00edva v tom, \u017ee tak\u00e9 pr\u00edspevky id\u00fa cez m\u00e9dium, ktor\u00e9 bez kritick\u00e9ho uva\u017eovania bud\u00ed dojem autentickosti.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Video v porovnan\u00ed s fotografiami prin\u00e1\u0161a de\u0165om viac podnetov, o \u010dosi konzistentnej\u0161\u00ed obraz ako \u0161tylizovan\u00e1 a upraven\u00e1 fotografia. Je v \u0148om zahrnut\u00e1 neverb\u00e1lna komunik\u00e1cia, a teda je bli\u017e\u0161ie realite. Influencer vo videu ob\u010das urob\u00ed nie\u010do nedokonal\u00e9, zasmeje sa na sebe, nie je stopercentn\u00fd v ka\u017edom momente.<\/p>\n\n\n\n<h3 class=\"has-text-dark-color has-text-color wp-block-heading\" id=\"h-ako-vpl-vaj-influenceri-na-sebaobraz-a-identitu-det\">Ako vpl\u00fdvaj\u00fa influenceri na sebaobraz a identitu det\u00ed?<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color\"><strong><span class=\"has-inline-color has-text-link-color\">Sebavedomie.<\/span><\/strong> Deti si mo\u017eno neuvedomuj\u00fa, \u017ee video \u010di in\u00fd pr\u00edspevok je len v\u00fdsekom zo \u017eivota influencera. Influencer nie je v\u017edy len pekne oble\u010den\u00fd a vtipn\u00fd, aj on vie by\u0165 znuden\u00fd, depres\u00edvny a oby\u010dajn\u00fd. Vtedy sa v\u0161ak obvykle nefot\u00ed \u010di nenat\u00e1\u010da. Ke\u010f <strong>deti podliehaj\u00fa tomuto skresleniu<\/strong> a neuvedomuj\u00fa si to, m\u00f4\u017eu si pripada\u0165, \u017ee nie s\u00fa dos\u0165 dobr\u00e9 a v\u00fdnimo\u010dn\u00e9.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">De\u0165om je potrebn\u00e9 pripom\u00edna\u0165, \u017ee pr\u00edspevky influencerov nie s\u00fa cel\u00e1 realita, \u017ee vide\u00e1 s\u00fa zostrihan\u00e9, fotky s\u00fa \u0161tylizovan\u00e9 a mnoh\u00ed influenceri d\u00e1vaj\u00fa verejnosti len \u0161\u013eaha\u010dku na torte.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\"><strong><span class=\"has-inline-color has-text-link-color\">Napodob\u0148ovanie.<\/span><\/strong> Po\u010das dospievania je prirodzen\u00e9, \u017ee sa deti chc\u00fa podoba\u0165 na svoje idoly. Je d\u00f4le\u017eit\u00e9 pripom\u00edna\u0165 im, \u017ee s\u00fa jedine\u010dn\u00e9 osobnosti a t\u00fato v\u00fdnimo\u010dnos\u0165 by bola \u0161koda strati\u0165. De\u0165om tie\u017e treba pom\u00e1ha\u0165 k lep\u0161iemu sebapoznaniu, teda uvedomi\u0165 si, \u010do ich rob\u00ed jedine\u010dn\u00fdmi.<\/p>\n\n\n\n<h3 class=\"has-text-dark-color has-text-color wp-block-heading\" id=\"h-ako-si-vybra-spr-vneho-influencera\">Ako si vybra\u0165 spr\u00e1vneho influencera?<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Influenceri maj\u00fa ve\u013ek\u00fa moc a <strong>silu ovplyv\u0148ova\u0165 n\u00e1zory <\/strong>a hodnoty verejnosti. Nie je to moc samozvan\u00e1, pr\u00e1ve naopak, \u010d\u00edmsi sa publiku zap\u00e1\u010dili a p\u00e1\u010dia, a toto \u201enie\u010do\u201c pomohlo vytvori\u0165 ich popularitu a z\u00e1klad\u0148u fan\u00fa\u0161ikov. A \u010d\u00edm viac fan\u00fa\u0161ikov maj\u00fa, t\u00fdm silnej\u0161ie ovplyv\u0148uj\u00fa verejnos\u0165 a t\u00fdm aj \u013eud\u00ed, ktor\u00ed mo\u017eno ani nevedia, \u010do je na influencerovi \u201eto jedine\u010dn\u00e9 pr\u00ed\u0165a\u017eliv\u00e9\u201c, skr\u00e1tka ho odoberaj\u00fa, lebo sleduj\u00fa trendy a id\u00fa s dobou.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Sledova\u0165 influencerov len preto, \u017ee s\u00fa popul\u00e1rni a trendy, nemus\u00ed by\u0165 pre pou\u017e\u00edvate\u013ea to najrozumnej\u0161ie. Influencer m\u00e1 toti\u017e podprahovo vplyv na n\u00e1zory, vkus, hodnoty mlad\u00fdch \u013eud\u00ed, a preto je d\u00f4le\u017eit\u00e9 vybra\u0165 si toho spr\u00e1vneho influencera. Niektor\u00e9 zn\u00e1me osobnosti m\u00f4\u017eu deti in\u0161pirova\u0165 k \u0161portu, zdrav\u00e9mu \u017eivotu, odvahe, dobro\u010dinnosti, in\u00e9 zas pon\u00fakaj\u00fa kontroverzn\u00fd pr\u00edklad \u017eivotn\u00e9ho \u0161t\u00fdlu spojen\u00e9ho s r\u00f4znymi rizikami.<\/p>\n\n\n\n<p class=\"has-text-link-color has-text-color\"><strong>U\u010dite\u013e so \u017eiakmi vedie diskusiu o tom,<\/strong><\/p>\n\n\n\n<ul class=\"is-style-checkbox has-text-dark-color has-text-color wp-block-list\"><li>\u010do je pre nich hodnotn\u00e9?<\/li><\/ul>\n\n\n\n<ul class=\"is-style-checkbox has-text-dark-color has-text-color wp-block-list\"><li>\u010do chc\u00fa u svojho influencera vidie\u0165 a po\u010du\u0165?<\/li><\/ul>\n\n\n\n<ul class=\"is-style-checkbox has-text-dark-color has-text-color wp-block-list\"><li>\u010d\u00edm by ich influencer sklamal a \u010do mu u\u017e rozhodne nebud\u00fa tolerova\u0165?<\/li><\/ul>\n\n\n\n<h2 class=\"has-text-dark-color has-text-color wp-block-heading\" id=\"h-ako-m-u-deti-rozpozna-reklamu-ktor-spoluvytv-ra-influencer\">Ako m\u00f4\u017eu deti rozpozna\u0165 reklamu, ktor\u00fa spoluvytv\u00e1ra influencer?<\/h2>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">\u00daspe\u0161n\u00ed influenceri spolupracuj\u00fa s ur\u010dit\u00fdmi zna\u010dkami a z ich propagovania maj\u00fa z\u00e1robok. T\u00fdm sa ich pr\u00edspevky st\u00e1vaj\u00fa reklamou. Ke\u010f div\u00e1ci vidia reklamu v telev\u00edzii, napr\u00edklad na kozmetiku, uvedomuj\u00fa si jasne, \u017ee je to reklama. No ak povie ob\u013e\u00faben\u00e1 influencerka v jednom z jej vide\u00ed, ako jej nejak\u00fd zna\u010dkov\u00fd kr\u00e9m pomohol, tak to p\u00f4sob\u00ed ako jej sk\u00fasenos\u0165 a realita. Pre fan\u00fa\u0161ika to m\u00f4\u017ee vyzera\u0165, \u017ee nejde o reklamu, ale o fakt. <\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Fan\u00fa\u0161ik m\u00e1 r\u00e1d influencerku, d\u00f4veruje jej, a tak sk\u00f4r uver\u00ed prezentovan\u00fdm produktom. T\u00e1to neexplicitnos\u0165 reklamy rob\u00ed z influencerov siln\u00e9 reklamn\u00e9 n\u00e1stroje. Zast\u00fapenie medzi propagovan\u00fdmi produktmi maj\u00fa m\u00f3dne zna\u010dky, n\u00e1poje, zdrav\u00e1 v\u00fd\u017eiva, fitness produkty, elektronika, hry, \u0161perky, cestovn\u00e9 agent\u00fary. A, samozrejme, vlastn\u00e9 zna\u010dky a produkty influencerov, ak tak\u00e9 maj\u00fa (oble\u010denie, hudobn\u00e9 albumy a pod).<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-bd-color-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/08\/BNN_pre_ucitelov_brozura_mockup-1024x1024.png\" alt=\"\" class=\"wp-image-8142\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/08\/BNN_pre_ucitelov_brozura_mockup-1024x1024.png 1024w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/08\/BNN_pre_ucitelov_brozura_mockup-300x300.png 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/08\/BNN_pre_ucitelov_brozura_mockup-150x150.png 150w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/08\/BNN_pre_ucitelov_brozura_mockup-768x768.png 768w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/08\/BNN_pre_ucitelov_brozura_mockup-370x370.png 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/08\/BNN_pre_ucitelov_brozura_mockup-90x90.png 90w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/08\/BNN_pre_ucitelov_brozura_mockup-760x760.png 760w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/08\/BNN_pre_ucitelov_brozura_mockup.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:63%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Kompletn\u00fa verziu <strong><span class=\"has-inline-color has-text-link-color\">Pr\u00edru\u010dku o digit\u00e1lnej bezpe\u010dnosti pre u\u010dite\u013eov 1. a 2. stup\u0148a z\u00e1kladn\u00fdch \u0161k\u00f4l <\/span><\/strong>si m\u00f4\u017eete stiahnu\u0165 vo form\u00e1te pdf. na tomto odkaze. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button width-200 is-style-fill\"><a class=\"wp-block-button__link has-bg-color-color has-text-link-background-color has-text-color has-background\" href=\"https:\/\/bezpecnenanete.eset.com\/sk\/materialy-pre-ucitelov-na-stiahnutie?utm_source=website&amp;utm_medium=\u010dl\u00e1nok&amp;utm_campaign=pre-ucitelov&amp;utm_content=button-banner\" target=\"_blank\" rel=\"noreferrer noopener\">Stiahnu\u0165 <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tento \u010dl\u00e1nok je s\u00fa\u010das\u0165ou&nbsp;Pr\u00edru\u010dky o digit\u00e1lnej bezpe\u010dnosti pre u\u010dite\u013eov 1. a 2. stup\u0148a z\u00e1kladn\u00fdch \u0161k\u00f4l.&nbsp; Influencer je osoba, ktor\u00e1 sa stala popul\u00e1rnou na soci\u00e1lnych m\u00e9di\u00e1ch, m\u00e1 ve\u013ea fan\u00fa\u0161ikov a vysok\u00fasledovanos\u0165. Dok\u00e1\u017ee tak svojimi pr\u00edspevkami v\u00fdraznej\u0161ie ovplyv\u0148ova\u0165 n\u00e1zory a spr\u00e1vanie ostatn\u00fdch. Deti objavuj\u00fa vlastn\u00fa identitu a pom\u00e1ha im v tom identifikovanie sa s niek\u00fdm in\u00fdm v ich veku. Influencer b\u00fdva \u010dasto niekto spomedzi&hellip;<\/p>\n","protected":false},"author":5,"featured_media":8015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[150,153],"tags":[],"class_list":["post-8010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pre-ucitelov","category-socialne-siete-pre-ucitelov"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kto je to influencer a ako zasahuje do \u017eivota det\u00ed? | ESET<\/title>\n<meta name=\"description\" content=\"Influencer dok\u00e1\u017ee svojimi pr\u00edspevkami ovplyv\u0148ova\u0165 n\u00e1zory a spr\u00e1vanie ostatn\u00fdch. 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