{"id":6693,"date":"2021-01-27T14:17:07","date_gmt":"2021-01-27T14:17:07","guid":{"rendered":"https:\/\/bezpecnenanete.eset.com\/sk\/?p=6693"},"modified":"2023-11-16T10:19:12","modified_gmt":"2023-11-16T10:19:12","slug":"ak-je-sluzba-zadarmo-tovarom-su-obycajne-nase-data-hovori-expert-na-ochranu-osobnych-udajov","status":"publish","type":"post","link":"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/ak-je-sluzba-zadarmo-tovarom-su-obycajne-nase-data-hovori-expert-na-ochranu-osobnych-udajov\/","title":{"rendered":"Ak je slu\u017eba zadarmo, tovarom s\u00fa oby\u010dajne na\u0161e d\u00e1ta, hovor\u00ed expert na ochranu osobn\u00fdch \u00fadajov"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/Dizajn-bez-nazvu-80.png\" alt=\"Tom\u00e1\u0161 Mi\u010do rozhovor\" class=\"wp-image-6723\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/Dizajn-bez-nazvu-80.png 1200w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/Dizajn-bez-nazvu-80-300x157.png 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/Dizajn-bez-nazvu-80-1024x536.png 1024w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/Dizajn-bez-nazvu-80-768x402.png 768w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/Dizajn-bez-nazvu-80-370x194.png 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/Dizajn-bez-nazvu-80-760x398.png 760w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:21px;line-height:1.6\">Za\u010diatkom roka pri\u0161ila popul\u00e1rna \u010detovacia slu\u017eba WhatsApp s&nbsp;nov\u00fdmi pravidlami pou\u017e\u00edvania, ktor\u00e9 vzbudili vlnu nev\u00f4le pou\u017e\u00edvate\u013eov na celom svete. WhatsApp, a&nbsp;jeho vlastn\u00edk spolo\u010dnos\u0165 Facebook, tak nechcene otvorili debatu o&nbsp;ochrane osobn\u00fdch \u00fadajov zo strany poskytovate\u013eov online slu\u017eieb ako s\u00fa soci\u00e1lne siete \u010di \u010detovacie aplik\u00e1cie. S&nbsp;Tom\u00e1\u0161om Mi\u010dom, expertom spolo\u010dnosti ESET na ochranu osobn\u00fdch \u00fadajov, sme sa okrem tohto pr\u00edpadu rozpr\u00e1vali aj o&nbsp;tom, na \u010do by si mali \u013eudia d\u00e1va\u0165 pozor pri ochrane svojich osobn\u00fdch \u00fadajov.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V rozhovore sa do\u010d\u00edtate:<\/h2>\n\n\n\n<ul class=\"is-style-checkbox has-text-dark-color has-text-color wp-block-list\">\n<li>Pre\u010do za\u010dali \u013eudia hromadne op\u00fa\u0161\u0165a\u0165 aplik\u00e1ciu WhatsApp?<\/li>\n\n\n\n<li>Ako pristupuj\u00fa k&nbsp;ochrane osobn\u00fdch \u00fadajov in\u00e9 aplik\u00e1cie?<\/li>\n\n\n\n<li>\u010co je to GDPR a&nbsp;ak\u00fdm sp\u00f4sobom n\u00e1s chr\u00e1ni?<\/li>\n\n\n\n<li>\u010co s\u00fa to osobn\u00e9 \u00fadaje?<\/li>\n\n\n\n<li>Ak\u00e9 m\u00e1me pr\u00e1va na ochranu osobn\u00fdch \u00fadajov?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>Posledn\u00e9 t\u00fd\u017edne sa ve\u013ea diskutuje o&nbsp;nov\u00fdch pravidl\u00e1ch pou\u017e\u00edvania najpopul\u00e1rnej\u0161ej \u010detovacej aplik\u00e1cie na svete, WhatsApp. Pre\u010do je okolo toho tak\u00fd rozruch? Ide naozaj o&nbsp;ve\u013ek\u00fd z\u00e1sah do s\u00fakromia?<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Aj \u00e1no, aj nie. Nem\u00e1m pocit, \u017ee by t\u00e1to zmena nejak\u00fdm sp\u00f4sobom ovplyvnila stav, ktor\u00fd na tejto platforme dlhodobo panuje. Posledn\u00e9 zmeny obchodn\u00fdch podmienok boli najm\u00e4 dos\u0165 ne\u0161\u0165astne komunikovan\u00e9. Sp\u00f4sob ich formul\u00e1cie bol pre mnoh\u00fdch nejasn\u00fd a&nbsp;ke\u010f si k&nbsp;tomu pripo\u010d\u00edtame dlh\u00fa hist\u00f3riu probl\u00e9mov v&nbsp;oblasti s\u00fakromia majite\u013ea WhatsAppu, spolo\u010dnosti Facebook, tak tam jednozna\u010dne bada\u0165 d\u00f4vody paniky pou\u017e\u00edvate\u013eov. Pridali sa k&nbsp;tomu aj odpor\u00fa\u010dania verejne zn\u00e1mych os\u00f4b, napr\u00edklad Elona Muska, ktor\u00fd na Twittri odpor\u00fa\u010dal prechod na alternat\u00edvnu aplik\u00e1ciu Signal, alebo Edwarda Snowdena, ktor\u00fd je po celom svete zn\u00e1my ako advok\u00e1t ochrany s\u00fakromia.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>Na internete sa objavuj\u00fa tvrdenia, \u017ee bude WhatsApp pou\u017e\u00edvate\u013eom \u010d\u00edta\u0165 spr\u00e1vy. Naozaj sa to bude dia\u0165?<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Pou\u017e\u00edvate\u013eov pravdepodobne vyru\u0161ila sk\u00f4r v\u00fdmena d\u00e1t medzi Facebookom a&nbsp;WhatsAppom. Predstava, \u017ee sa WhatsApp zrazu za\u010d\u00edna zauj\u00edma\u0165 o&nbsp;spr\u00e1vy, ktor\u00e9 si vymie\u0148aj\u00fa pou\u017e\u00edvatelia, sa pod\u013ea m\u0148a nezaklad\u00e1 na realite. WhatsApp prezentuje, \u017ee vyu\u017e\u00edva \u0161ifrovanie, tzv. end-to-end encryption, teda na koncov\u00fdch zariadeniach. Na rozdiel od alternat\u00edvnych poskytovate\u013eov slu\u017eieb, ktor\u00ed viac dbaj\u00fa na s\u00fakromie pou\u017e\u00edvate\u013eov, v\u0161ak WhatsApp uchov\u00e1va \u0161ifrovacie k\u013e\u00fa\u010de. <\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">V&nbsp;nevyhnutnom pr\u00edpade ich vedia pou\u017ei\u0165, alebo poskytn\u00fa\u0165 org\u00e1nom \u010dinn\u00fdm v&nbsp;trestnom konan\u00ed. Tak\u017ee obsah spr\u00e1v by som pova\u017eoval viac menej za s\u00fakromn\u00fd. Ak niekto po\u017eaduje level s\u00fakromia na najvy\u0161\u0161ej \u00farovni, ten samozrejme nepou\u017e\u00edva WhatsApp. Neo\u010dak\u00e1val by som v\u0161ak automaticky, \u017ee bud\u00fa scanova\u0165 obsah spr\u00e1v a&nbsp;vyu\u017e\u00edva\u0165 ich na svoje alebo cudzie \u00fa\u010dely.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>Ak\u00e9 d\u00e1ta si bud\u00fa medzi sebou vymie\u0148a\u0165 WhatsApp a&nbsp;Facebook?<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">To, \u010do si medzi sebou vymie\u0148aj\u00fa, vedia prim\u00e1rne len tieto dve firmy. Ako pou\u017e\u00edvate\u013e by som o\u010dak\u00e1val, \u017ee sa vymie\u0148aj\u00fa metad\u00e1ta. Metad\u00e1ta s\u00fa ve\u013emi podce\u0148ovan\u00fd s\u00fabor \u00fadajov, ktor\u00fd m\u00f4\u017ee \u010dasto odhali\u0165 to\u013eko, \u010do samotn\u00e9 spr\u00e1vy medzi pou\u017e\u00edvate\u013emi. Ide o&nbsp;\u00fadaje o&nbsp;aktivite na danej platforme. <\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Typick\u00fdm pr\u00edkladom s\u00fa volania alebo dopisovanie na telef\u00f3nne \u010d\u00edsla, ktor\u00e9 maj\u00fa nejak\u00e9 pozadie. Ak by som napr\u00edklad komunikoval s&nbsp;nejak\u00fdm \u0161pecializovan\u00fdm doktorom, m\u00f4\u017ee to nazna\u010dova\u0165 zdravotn\u00e9 probl\u00e9my a&nbsp;aj ich konkr\u00e9tny charakter.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSE_500x500-1.png\" alt=\"ESET HOME Security Essential 3d box \u010dl\u00e1nok banner\" class=\"wp-image-13021\" style=\"width:196px;height:211px\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSE_500x500-1.png 500w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSE_500x500-1-300x300.png 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSE_500x500-1-150x150.png 150w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSE_500x500-1-400x400.png 400w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSE_500x500-1-370x370.png 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSE_500x500-1-90x90.png 90w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-text-link-color has-text-color\"><strong>ESET HOME Security Essential<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-dark-color has-text-color has-small-font-size\">Komplexn\u00e1 digit\u00e1lna ochrana. Bezstarostn\u00e9&nbsp;platby<strong>&nbsp;<\/strong>a&nbsp;zabezpe\u010denie s\u00fakromia v\u010faka funkci\u00e1m, ako je&nbsp;anti-phishingov\u00e1 ochrana&nbsp;a&nbsp;ochrana Wi-Fi.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size width-200 is-style-outline has-small-font-size is-style-outline--1\"><a class=\"wp-block-button__link has-text-link-color has-text-color has-text-align-center wp-element-button\" href=\"https:\/\/www.eset.com\/sk\/internetova-ochrana-domacnosti\/urovne-ochrany\/?utm_source=bezpecnenanete.eset.com&amp;utm_medium=referral&amp;utm_campaign=bezpecnenanete-promo&amp;utm_content=clanok-banner&amp;utm_term=clanok-banner\" target=\"_blank\" rel=\"noreferrer noopener\">Presk\u00fama\u0165 funkcie<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSP_500x500-1.png\" alt=\"\" class=\"wp-image-13022\" style=\"object-fit:cover;width:215px;height:211px\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSP_500x500-1.png 500w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSP_500x500-1-300x300.png 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSP_500x500-1-150x150.png 150w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSP_500x500-1-400x400.png 400w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSP_500x500-1-370x370.png 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSP_500x500-1-90x90.png 90w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-text-link-color has-text-color\"><strong>ESET HOME Security Premium<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-dark-color has-text-color has-small-font-size\">Zv\u00fd\u0161te svoju ochranu pomocou n\u00e1stroja&nbsp;Password Manager,&nbsp;\u0161ifrovania&nbsp;citliv\u00fdch s\u00faborov a&nbsp;\u0161pi\u010dkovej detekcie hrozieb.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline width-200 has-small-font-size is-style-outline--2\"><a class=\"wp-block-button__link has-text-link-color has-text-color has-text-align-center wp-element-button\" href=\"https:\/\/www.eset.com\/sk\/internetova-ochrana-domacnosti\/urovne-ochrany\/?utm_source=bezpecnenanete.eset.com&amp;utm_medium=referral&amp;utm_campaign=bezpecnenanete-promo&amp;utm_content=clanok-banner&amp;utm_term=clanok-banner\" target=\"_blank\" rel=\"noreferrer noopener\">Presk\u00fama\u0165 funkcie<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSU_500x500-1.png\" alt=\"\" class=\"wp-image-13023\" style=\"width:undefinedpx;height:211px\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSU_500x500-1.png 500w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSU_500x500-1-300x300.png 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSU_500x500-1-150x150.png 150w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSU_500x500-1-400x400.png 400w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSU_500x500-1-370x370.png 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSU_500x500-1-90x90.png 90w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-text-link-color has-text-color\"><strong>ESET HOME Security Ultimate<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-dark-color has-text-color has-small-font-size\">Z\u00edskajte najlep\u0161\u00ed dostupn\u00fd pl\u00e1n zabezpe\u010denia doplnen\u00fd o&nbsp;VPN&nbsp;a&nbsp;funkciu&nbsp;\u010cistenia metad\u00e1t&nbsp;a&nbsp;bu\u010fte bez ob\u00e1v.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline width-200 has-small-font-size is-style-outline--3\"><a class=\"wp-block-button__link has-text-link-color has-text-color has-text-align-center wp-element-button\" href=\"https:\/\/www.eset.com\/sk\/internetova-ochrana-domacnosti\/urovne-ochrany\/?utm_source=bezpecnenanete.eset.com&amp;utm_medium=referral&amp;utm_campaign=bezpecnenanete-promo&amp;utm_content=clanok-banner&amp;utm_term=clanok-banner\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0Presk\u00fama\u0165 funkcie<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>Zjednodu\u0161ene povedan\u00e9, v&nbsp;metad\u00e1tach je vidie\u0165, na ak\u00e9 \u010d\u00edsla som volal v&nbsp;ktorom \u010dase a&nbsp;z&nbsp;toho sa daj\u00fa urobi\u0165 nejak\u00e9 z\u00e1very.<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Presne tak. Rovnako aj z&nbsp;pravidelnosti \u010di in\u00fdch atrib\u00fatov takejto komunik\u00e1cie. Aj z&nbsp;medializovan\u00fdch inform\u00e1ci\u00ed o&nbsp;s\u00fadnych procesoch na Slovensku, ako napr\u00edklad aj nesl\u00e1vne zn\u00e1my pr\u00edpad vra\u017edy mlad\u00e9ho novin\u00e1ra a&nbsp;jeho sn\u00fabenice, je zrejm\u00e9, \u017ee metad\u00e1ta ve\u013emi pomohli zmapova\u0165 konanie p\u00e1chate\u013eov.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>A&nbsp;\u010do slu\u017eby ako Gmail, alebo Facebook \u2013 aj oni zbieraj\u00fa d\u00e1ta o&nbsp;pou\u017e\u00edvate\u013eoch. Ako s\u00fa na tom v&nbsp;porovnan\u00ed s&nbsp;WhatsAppom?<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Ob\u00e1vam sa, \u017ee to v\u00fdrazne lep\u0161ie nebude. Napr\u00edklad spom\u00ednan\u00fd Gmail e\u0161te doned\u00e1vna re\u00e1lne scanoval obsah emailov\u00fdch spr\u00e1v a&nbsp;vyu\u017e\u00edval ich na marketingov\u00e9 \u00fa\u010dely. Spom\u00ednam si na jeden s\u00fadny spor, ktor\u00fd sa ukon\u010dil mysl\u00edm v&nbsp;roku 2017, po ktorom Google ozn\u00e1mil, \u017ee prest\u00e1va v&nbsp;Gmaile scanova\u0165 spr\u00e1vy pou\u017e\u00edvate\u013eov na \u00fa\u010dely marketingu. To, \u017ee pritom nevyl\u00fa\u010dil zo scanovania spr\u00e1v tretie strany, bola len \u010dere\u0161ni\u010dka na torte. Tak\u00e1to praktika viedla aj ku kauze Cambridge Analytica spojenej s&nbsp;Facebookom, kedy rovnako tretia strana z\u00edskavala d\u00e1ta pou\u017e\u00edvate\u013eov na Facebooku a&nbsp;vyu\u017e\u00edvala ich na svoje \u00fa\u010dely. Ako to dopadlo vidie\u0165 vo Ve\u013ekej Brit\u00e1nii a&nbsp;USA <em>(Brexit a&nbsp;v\u00ed\u0165azstvo Trumpa vo vo\u013eb\u00e1ch, pozn. red.)<\/em>. Ned\u00e1 sa teda poveda\u0165, \u017ee by poskytovatelia tak\u00fdchto slu\u017eieb mali \u0161peci\u00e1lne na zreteli s\u00fakromie pou\u017e\u00edvate\u013eov. <\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Vo v\u0161eobecnosti plat\u00ed, \u017ee pokia\u013e slu\u017eba nie je platen\u00e1, zar\u00e1ba si t\u00fdm, \u017ee ako tovar pou\u017e\u00edva d\u00e1ta svojich pou\u017e\u00edvate\u013eov. Alebo inak, ak neplat\u00edme za tovar \u010di v&nbsp;tomto pr\u00edpade slu\u017eby, tak sme tovarom oby\u010dajne my.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>Znamen\u00e1 to, \u017ee ostatn\u00e9 slu\u017eby na tom nie s\u00fa lep\u0161ie. Ak sa teda niekto ob\u00e1va zmien na WhatsAppe, asi by sa mal ob\u00e1va\u0165 aj s\u00fakromia v \u010fal\u0161\u00edch slu\u017eb\u00e1ch. Mo\u017eno s&nbsp;v\u00fdnimkou t\u00fdch, ktor\u00e9 s\u00fa \u0161peci\u00e1lne vytvoren\u00e9 na ochranu s\u00fakromia.<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Vo v\u0161eobecnosti by sa to dalo takto skon\u0161tatova\u0165. Navy\u0161e platformy, ktor\u00e9 by sme vedeli charakterizova\u0165 ako soci\u00e1lne siete, s\u00fa z&nbsp;tohto h\u013eadiska e\u0161te nebezpe\u010dnej\u0161ie. Okrem generovania metad\u00e1t pohybovan\u00edm sa na t\u00fdchto platform\u00e1ch z\u00e1rove\u0148 pou\u017e\u00edvatelia vedome tieto platformy k\u0155mia \u010fal\u0161\u00edmi svojimi d\u00e1tami. Aj ke\u010f to tak nevn\u00edmaj\u00fa, roz\u0161iruj\u00fa mo\u017enosti poskytovate\u013eov pri pr\u00e1ci s&nbsp;d\u00e1tami. Ak dod\u00e1m vlastn\u00fd obsah a&nbsp;z\u00e1rove\u0148 e\u0161te aj svojim spr\u00e1van\u00edm generujem \u010fal\u0161\u00ed, vytv\u00e1ram v\u00e4\u010d\u0161\u00ed objem a&nbsp;rozmanitos\u0165 d\u00e1t, ktor\u00e9 je mo\u017en\u00e9 vyu\u017ei\u0165 \u0161ir\u0161\u00edm sp\u00f4sobom. A&nbsp;samozrejme sa ich d\u00e1 aj lep\u0161ie spe\u0148a\u017ei\u0165.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>V&nbsp;s\u00favislosti s&nbsp;aktu\u00e1lnymi zmenami v&nbsp;aplik\u00e1cii WhatsApp boli medializovan\u00e9 inform\u00e1cie, \u017ee kv\u00f4li GDPR nebude m\u00f4c\u0165 Facebook pou\u017ei\u0165 v\u0161etky pl\u00e1novan\u00e9 zmeny v&nbsp;tejto aplik\u00e1ci\u00ed v&nbsp;r\u00e1mci E\u00da. Pre\u010do?<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Nedo\u010d\u00edtal som sa, \u010do konkr\u00e9tne bude v&nbsp;E\u00da fungova\u0165 inak. Viem v\u0161ak poveda\u0165, pre\u010do GDPR obmedzuje poskytovate\u013eov t\u00fdchto slu\u017eieb. V&nbsp;pr\u00edpade WhatsAppu a&nbsp;Facebooku by som za\u0161iel do v\u00e4\u010d\u0161ej minulosti. Ke\u010f Facebook kupoval WhatsApp, komunikoval s&nbsp;E\u00da regul\u00e1tormi pre ochranu s\u00fakromia a&nbsp;do\u0161lo k&nbsp;dohode, \u017ee d\u00e1ta medzi t\u00fdmito slu\u017ebami sa nebud\u00fa zlieva\u0165 do jednej datab\u00e1zy a&nbsp;nebud\u00fa sa tak\u00fdmto sp\u00f4sobom vyu\u017e\u00edva\u0165. Mysl\u00edm si, \u017ee jedn\u00fdm z&nbsp;d\u00f4vodov, pre\u010do sa niektor\u00e9 zmeny nebud\u00fa aplikova\u0165 je pr\u00e1ve t\u00e1to dohoda.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Navy\u0161e, GDPR obsahuje viacero ustanoven\u00ed ktor\u00e9 u\u017e v&nbsp;princ\u00edpe br\u00e1nia tak\u00e9muto vyu\u017e\u00edvaniu d\u00e1t. Sta\u010d\u00ed, ke\u010f sa pozrieme na z\u00e1kladn\u00e9 z\u00e1sady spracovania osobn\u00fdch \u00fadajov, ktor\u00e9 s\u00fa v&nbsp;\u00favode GDPR. N\u00e1jdeme tam minim\u00e1lne z\u00e1sadu obmedzenia \u00fa\u010delu a&nbsp;t\u00e1 hovor\u00ed, \u017ee osobn\u00e9 \u00fadaje, ktor\u00e9 boli z\u00edskane na nejak\u00fd konkr\u00e9tny presne vymedzen\u00fd \u00fa\u010del nem\u00f4\u017eu by\u0165 len tak jednoducho vyu\u017e\u00edvan\u00e9 na \u00fa\u010del in\u00fd. Nieto e\u0161te in\u00fdm subjektom. Na toto m\u00f4\u017ee vy\u017eiada\u0165 prev\u00e1dzkovate\u013e slu\u017eby s\u00fahlas od pou\u017e\u00edvate\u013ea, ale GDPR br\u00e1ni tomu, aby to bolo jednoduch\u00fdm sp\u00f4sobom vlo\u017een\u00e9 do podmienok pou\u017e\u00edvania a&nbsp;tak\u00fdmto sp\u00f4sobom vn\u00faten\u00e9 pou\u017e\u00edvate\u013eovi.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"subscribers-form blue\"><h3>Z\u00edskajte aktu\u00e1lne inform\u00e1cie o bezpe\u010dnosti na internete. Prihl\u00e1ste sa na odber n\u00e1\u0161ho newslettra.<\/h3><div class=\"emaillist\" id=\"es_form_f1-n1\"><form action=\"\/sk\/wp-json\/wp\/v2\/posts\/6693#es_form_f1-n1\" method=\"post\" class=\"es_subscription_form es_shortcode_form  es_ajax_subscription_form\" id=\"es_subscription_form_6a07aaf18c7f2\" data-source=\"ig-es\" data-form-id=\"1\"><div class=\"es-field-wrap ig-es-form-field\"><label class=\"es-field-label\"><input class=\"es_required_field es_txt_email ig_es_form_field_email ig-es-form-input\" type=\"email\" name=\"esfpx_email\" value=\"\" placeholder=\"Zadajte svoj email\" required=\"required\" \/><\/label><\/div><input type=\"hidden\" name=\"esfpx_lists[]\" value=\"d6e737d02770\" \/><input type=\"hidden\" name=\"esfpx_lists[]\" value=\"7ee3790c5565\" \/><input type=\"hidden\" name=\"esfpx_form_id\" value=\"1\" \/><input type=\"hidden\" name=\"es\" value=\"subscribe\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es_form_identifier\" value=\"f1-n1\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es_email_page\" value=\"6693\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es_email_page_url\" value=\"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/ak-je-sluzba-zadarmo-tovarom-su-obycajne-nase-data-hovori-expert-na-ochranu-osobnych-udajov\/\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_status\" value=\"Unconfirmed\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es-subscribe\" id=\"es-subscribe-6a07aaf18c7f2\" value=\"94896f3872\" \/>\n\t\t\t<label style=\"position:absolute;top:-99999px;left:-99999px;z-index:-99;\" aria-hidden=\"true\"><span hidden>Please leave this field empty.<\/span><input type=\"email\" name=\"esfpx_es_hp_email\" class=\"es_required_field\" tabindex=\"-1\" autocomplete=\"-1\" value=\"\" \/><\/label><small class=\"eset-recaptcha-branding\" style=\"display:block;margin-top:8px;margin-bottom:12px;font-size:11px;line-height:1.4;\">T\u00fato str\u00e1nku chr\u00e1ni reCAPTCHA, platia <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">Pravidl\u00e1 ochrany s\u00fakromia<\/a> a <a href=\"https:\/\/policies.google.com\/terms\" target=\"_blank\" rel=\"noopener\">Zmluvn\u00e9 podmienky<\/a> spolo\u010dnosti Google.<\/small><label style=\"display: inline\"><input type=\"checkbox\" name=\"es_gdpr_consent\" value=\"true\" required=\"required\" \/>&nbsp;S\u00fahlas\u00edm s prihl\u00e1sen\u00edm na odber newslettera a \u010fal\u0161\u00edch marketingov\u00fdch materi\u00e1lov prostredn\u00edctvom emailu. Viac inform\u00e1ci\u00ed o sprac\u00favan\u00ed osobn\u00fdch \u00fadajov je k dispoz\u00edcii na str\u00e1nke venovanej  <a href=\"https:\/\/www.eset.com\/sk\/ochrana-sukromia\/\" target=\"_blank\">Ochrane s\u00fakromia<\/a>.<\/label><br \/><input type=\"submit\" name=\"submit\" class=\"es_subscription_form_submit es_submit_button es_textbox_button\" id=\"es_subscription_form_submit_6a07aaf18c7f2\" value=\"Odosla\u0165\" \/><span class=\"es_spinner_image\" id=\"spinner-image\"><img decoding=\"async\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/plugins\/email-subscribers-premium\/lite\/public\/images\/spinner.gif\" alt=\"Loading\" \/><\/span><\/form><span class=\"es_subscription_message \" id=\"es_subscription_message_6a07aaf18c7f2\" role=\"alert\" aria-live=\"assertive\"><\/span><\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>\u010c\u00edm sa GDPR presne zaober\u00e1 a&nbsp;ako chr\u00e1ni pou\u017e\u00edvate\u013eov v E\u00da? V\u00e4\u010d\u0161ina \u013eud\u00ed to pravdepodobne nevie.<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Z\u00e1kladn\u00e9mu pochopeniu mo\u017eno br\u00e1ni aj samotn\u00e1 anglick\u00e1 skratka. Nie ka\u017ed\u00e9mu je automaticky jasn\u00e9, \u017ee GDPR znamen\u00e1 General Data Protection Regulation, \u010do v&nbsp;preklade znamen\u00e1 v\u0161eobecn\u00e9 nariadenia o&nbsp;ochrane osobn\u00fdch \u00fadajov. Fakt, \u017ee ide o&nbsp;\u201enariadenie\u201c a&nbsp;nie o&nbsp;in\u00fd typ pr\u00e1vneho aktu Eur\u00f3pskej \u00fanie, znamen\u00e1, \u017ee na jeho uplat\u0148ovanie v&nbsp;ktoromko\u013evek \u010dlenskom \u0161t\u00e1te vr\u00e1tane Slovenska nie je potrebn\u00fd \u017eiadny lok\u00e1lny z\u00e1kon. GDPR u&nbsp;n\u00e1s plat\u00ed rovnako, ako u&nbsp;n\u00e1s predt\u00fdm platil z\u00e1kon o&nbsp;ochrane osobn\u00fdch \u00fadajov. Tak\u00fdto z\u00e1kon by sme na ustanovenie pr\u00e1va na ochranu osobn\u00fdch \u00fadajov vlastne ani nemuseli ma\u0165. Upravuje v\u0161ak in\u00e9 veci, napr\u00edklad kreuje \u00darad na ochranu osobn\u00fdch \u00fadajov alebo ur\u010duje procesy pri ude\u013eovan\u00ed pok\u00fat.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>Ako s\u00fa vlastne zadefinovan\u00e9 osobn\u00e9 \u00fadaje, \u010do pova\u017eujeme za osobn\u00fd \u00fadaj?<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Defin\u00edcia je priamo v&nbsp;GDPR a zjednodu\u0161ene&nbsp;hovor\u00ed, \u017ee ide o&nbsp;ak\u00e9ko\u013evek inform\u00e1cie, ktor\u00e9 sa t\u00fdkaj\u00fa fyzickej osoby identifikovanej alebo identifikovate\u013enej. Je to pomerne zlo\u017eit\u00e1, technologicky neutr\u00e1lna formulka a neobsahuje ani \u017eiadny zoznam \u00fadajov, ktor\u00e9 pova\u017eujeme za osobn\u00e9. Ide sk\u00f4r o&nbsp;popisn\u00e9 vymedzenie \u010do naj\u0161ir\u0161ej mno\u017einy d\u00e1t, ktor\u00fdmi teraz, no aj v&nbsp;pr\u00edpadnej bud\u00facnosti bude mo\u017en\u00e9 identifikova\u0165 konkr\u00e9tneho \u010dloveka. Prakticky je to ak\u00fdko\u013evek \u00fadaj, ktor\u00fd sa t\u00fdka m\u0148a ako fyzickej osoby a&nbsp;na z\u00e1klade ktor\u00e9ho ma mo\u017eno identifikova\u0165 v&nbsp;r\u00e1mci nejakej skupiny \u013eud\u00ed. Ak by sme mali len skupinu n\u00e1s dvoch, tak sta\u010d\u00ed poveda\u0165 \u201eten, ktor\u00fd nos\u00ed bradu\u201c a&nbsp;je jasn\u00e9, \u017ee to budem ja. Samozrejme, keby sme mali skupinu o&nbsp;ve\u013ekosti Slovenska, tak n\u00e1m tak\u00e1to inform\u00e1cia sta\u010di\u0165 nebude a&nbsp;potrebujeme k&nbsp;tomu priradi\u0165 \u010fal\u0161ie d\u00e1ta.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>D\u00f4le\u017eit\u00e1 teda nie je len samotn\u00e1 inform\u00e1cia, ale aj kontext, pr\u00edpadne kombin\u00e1cia inform\u00e1ci\u00ed?<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Ve\u013emi spr\u00e1vne. V&nbsp;niektorom kontexte m\u00f4\u017ee na identifikovanie konkr\u00e9tneho \u010dloveka sta\u010di\u0165 aj meno a&nbsp;priezvisko, v&nbsp;ove\u013ea \u0161ir\u0161om kontexte m\u00f4\u017ee by\u0165 potrebn\u00e9 prida\u0165 aj adresu. M\u00f4\u017ee sa tie\u017e sta\u0165, \u017ee na jednej adrese b\u00fdva viac \u013eud\u00ed s&nbsp;rovnak\u00fdm menom a&nbsp;priezviskom (<em>napr\u00edklad otec a&nbsp;syn, pozn. red.<\/em>) a&nbsp;vtedy je potrebn\u00e9 prida\u0165 napr\u00edklad rok narodenia.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>Jeden \u00fadaj teda m\u00f4\u017ee by\u0165 v&nbsp;jednom kontexte pova\u017eovan\u00fd za osobn\u00fd a&nbsp;v&nbsp;druhom nie. S\u00fa v\u0161ak nejak\u00e9 \u00fadaje, ktor\u00e9 sa univerz\u00e1lne pova\u017euj\u00fa za osobn\u00e9 \u00fadaje?<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Plat\u00ed v\u0161eobecn\u00fd \u00fazus, \u017ee kontaktn\u00e9 identifika\u010dn\u00e9 \u00fadaje s\u00fa pova\u017eovan\u00e9 za osobn\u00e9 \u00fadaje. Ur\u010dite sa za osobn\u00fd \u00fadaj pova\u017euje meno, priezvisko \u010di adresa a&nbsp;aj telef\u00f3nne \u010d\u00edslo \u010di e-mailov\u00e1 adresa, ak ich k&nbsp;nim prirad\u00edme. M\u00e1me dokonca star\u0161ie ale st\u00e1le aktu\u00e1lne rozhodnutie Eur\u00f3pskeho s\u00fadneho dvora, \u017ee inform\u00e1cia o&nbsp;mene, priezvisku a&nbsp;zamestn\u00e1vate\u013eovi dokopy d\u00e1va s\u00fabor \u00fadajov, ktor\u00e9 maj\u00fa by\u0165 chr\u00e1nen\u00e9 ako osobn\u00e9 \u00fadaje. Tak\u017ee napr\u00edklad pracovn\u00e1 e-mailov\u00e1 adresa zlo\u017een\u00e1 z&nbsp;mena, priezviska a mena&nbsp;zamestn\u00e1vate\u013ea predstavuje v&nbsp;ur\u010dit\u00fdch situ\u00e1ci\u00e1ch s\u00fabor d\u00e1t, ktor\u00fd m\u00f4\u017eeme pova\u017eova\u0165 za osobn\u00e9 \u00fadaje. Typick\u00fd poh\u013ead na osobn\u00e9 \u00fadaje je tak\u00fd, \u017ee sa za ne pova\u017euje aj d\u00e1tum narodenia, vek a&nbsp;samozrejme najcitlivej\u0161ie s\u00fa spravidla pova\u017eovan\u00e9 \u00fadaje o&nbsp;zdrav\u00ed. Mnoh\u00ed pova\u017euj\u00fa za ve\u013emi citliv\u00e9 aj \u00fadaje t\u00fdkaj\u00face sa ich ekonomickej situ\u00e1cie , hoci GDPR ich medzi osobitn\u00e9 kateg\u00f3rie, ako naz\u00fdva citliv\u00e9 osobn\u00e9 \u00fadaje, nerad\u00ed.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>D\u00e1 sa medzi osobn\u00e9 \u00fadaje zaradi\u0165 aj rodn\u00e9 \u010d\u00edslo, \u010d\u00edslo ob\u010dianskeho preukazu alebo bankov\u00fd \u00fa\u010det?<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">V&nbsp;spojen\u00ed s&nbsp;konkr\u00e9tnou osobou ur\u010dite \u00e1no. Ak by som \u0161iel do banky, sta\u010d\u00ed im poveda\u0165 \u010d\u00edslo \u00fa\u010dtu a&nbsp;oni si vo svojom syst\u00e9me doh\u013eadaj\u00fa \u010fal\u0161ie d\u00e1ta. Ak by som v\u0161ak na\u0161iel \u010d\u00edslo \u00fa\u010dtu nap\u00edsane na nejakom papieriku pohoden\u00e9 na ulici, neviem poveda\u0165, komu patr\u00ed a&nbsp;majite\u013ea z&nbsp;neho neur\u010d\u00edm. Tu je teda op\u00e4\u0165 d\u00f4le\u017eit\u00fd kontext. Teda \u010di m\u00e1m aj \u010fal\u0161ie d\u00e1ta alebo v&nbsp;koho datab\u00e1zach sa na dan\u00fa inform\u00e1ciu pozer\u00e1me. Napr\u00edklad IP adresa je dobr\u00fd hrani\u010dn\u00fd \u00fadaj o&nbsp;ktorom sa roky viedli spory. Pokia\u013e nie sme telekomunika\u010dn\u00fd oper\u00e1tor a&nbsp;nevieme ani nazrie\u0165 do ich datab\u00e1z, nie je z&nbsp;nej samotnej mo\u017en\u00e9 vy\u010d\u00edta\u0165 prakticky ni\u010d. Prev\u00e1dzkovatelia online slu\u017eieb v\u0161ak s&nbsp;jej pomocou pri spojen\u00ed s&nbsp;\u010fal\u0161\u00edmi metad\u00e1tami dok\u00e1\u017eu vytv\u00e1ra\u0165 profily svojich pou\u017e\u00edvate\u013eov.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color\" style=\"font-size:18px\"><strong>A&nbsp;\u010do to rodn\u00e9 \u010d\u00edslo \u010di \u010d\u00edslo ob\u010dianskeho?<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Plat\u00ed v&nbsp;princ\u00edpe to ist\u00e9. Pokia\u013e sa neviem dosta\u0165 do \u0161t\u00e1tnych datab\u00e1z, ve\u013emi mi tieto \u00fadaje nepom\u00f4\u017eu. Vytrhnut\u00e9 z&nbsp;kontextu tieto \u010d\u00edsla bez priradenia ku konkr\u00e9tnej osobe nebud\u00fa pova\u017eovan\u00e9 za osobn\u00e9 \u00fadaje. Kontext je jednoducho d\u00f4le\u017eit\u00fd. Ak napr\u00edklad niekto objav\u00ed tabu\u013eku s&nbsp;tis\u00edckou rodn\u00fdch \u010d\u00edsel, nijako mu nepom\u00f4\u017ee, iba bude ma\u0165 hlavolam. Z\u00e1kon o&nbsp;ochrane osobn\u00fdch \u00fadajov jasne hovor\u00ed, \u017ee je z\u00e1kaz uverej\u0148ova\u0165 rodn\u00e9 \u010d\u00edslo, tak\u017ee ak si ho niekto nap\u00ed\u0161e do Googlu, nemalo by mu ni\u010d relevantn\u00e9 vyh\u013eada\u0165.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-link-color has-text-color\" style=\"font-size:24px\">Odpor\u00fa\u010dan\u00e9 \u010dl\u00e1nky:<\/h2>\n\n\n<div class=\"wp-block-coblocks-posts is-style-stacked\"><div class=\"wp-block-coblocks-posts__inner has-columns has-3-columns has-responsive-columns has-square-image\"><div class=\"wp-block-coblocks-posts__item\"><div class=\"wp-block-coblocks-posts__image\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/ako-najst-v-telefone-sledovaciu-aplikaciu\/\" class=\"bg-cover bg-center-center\" style=\"background-image:url(https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/hlavny-banner-1200x628_digitalnastopa_4-370x194.jpg)\"><\/a><\/div><div class=\"wp-block-coblocks-posts__content\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/ako-najst-v-telefone-sledovaciu-aplikaciu\/\" alt=\"Ako n\u00e1js\u0165 v telef\u00f3ne sledovaciu aplik\u00e1ciu?\">Ako n\u00e1js\u0165 v telef\u00f3ne sledovaciu aplik\u00e1ciu?<\/a><\/div><\/div><div class=\"wp-block-coblocks-posts__item\"><div class=\"wp-block-coblocks-posts__image\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/ako-skontrolovat-nastavenie-sukromia-v-sluzbe-google\/\" class=\"bg-cover bg-center-center\" style=\"background-image:url(https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/hlavny-banner-1200x628_digitalnastopa_6-370x194.jpg)\"><\/a><\/div><div class=\"wp-block-coblocks-posts__content\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/ako-skontrolovat-nastavenie-sukromia-v-sluzbe-google\/\" alt=\"Ako skontrolova\u0165 nastavenie s\u00fakromia v slu\u017ebe Google\">Ako skontrolova\u0165 nastavenie s\u00fakromia v slu\u017ebe Google<\/a><\/div><\/div><div class=\"wp-block-coblocks-posts__item\"><div class=\"wp-block-coblocks-posts__image\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/co-vam-hrozi-ked-sa-nestarate-o-vasu-digitalnu-stopu\/\" class=\"bg-cover bg-center-center\" style=\"background-image:url(https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/hlavny-banner-1200x628_digitalnastopa_2-370x194.jpg)\"><\/a><\/div><div class=\"wp-block-coblocks-posts__content\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/co-vam-hrozi-ked-sa-nestarate-o-vasu-digitalnu-stopu\/\" alt=\"\u010co v\u00e1m hroz\u00ed, ke\u010f sa nestar\u00e1te o va\u0161u digit\u00e1lnu stopu?\">\u010co v\u00e1m hroz\u00ed, ke\u010f sa nestar\u00e1te o va\u0161u digit\u00e1lnu stopu?<\/a><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>A&nbsp;\u010do fotografia? Je fotografia mojej tv\u00e1re osobn\u00fd \u00fadaj?<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">V&nbsp;pr\u00edpade soci\u00e1lnych siet\u00ed by som o&nbsp;tomto v\u00f4bec nepochyboval. Soci\u00e1lne siete \u010dasto aplikuj\u00fa r\u00f4zne mechanizmy strojov\u00e9ho u\u010denia na identifik\u00e1ciu os\u00f4b a&nbsp;aj keby som sa k&nbsp;fotografii hne\u010f nepriznal, alebo by som na nej nebol ozna\u010den\u00fd, soci\u00e1lna sie\u0165 vie, ku komu ju priradi\u0165. Ak je fotografia sprev\u00e1dzan\u00e1 aj inform\u00e1ciou, kto sa na nej nach\u00e1dza, ide jednozna\u010dne o&nbsp;osobn\u00fd \u00fadaj a&nbsp;to aj mimo soci\u00e1lnych siet\u00ed.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>Je legislat\u00edvou upraven\u00e9 aj to, ak\u00fd typ osobn\u00fdch \u00fadajov si m\u00f4\u017eu poskytovatelia slu\u017eieb p\u00fdta\u0165 od svojich z\u00e1kazn\u00edkov?<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Tak\u00e1to legislat\u00edva samozrejme existuje a&nbsp;je to pr\u00e1ve spom\u00ednan\u00e9 GDPR. Hlavn\u00fd rozli\u0161ovac\u00ed znak je v&nbsp;\u00fa\u010dele, na ktor\u00fd maj\u00fa by\u0165 osobn\u00e9 \u00fadaje pou\u017e\u00edvan\u00e9. Op\u00e4\u0165 si m\u00f4\u017eeme pom\u00f4c\u0165 z\u00e1sadami spracovania osobn\u00fdch \u00fadajov a&nbsp;to obmedzen\u00edm \u00fa\u010delu a&nbsp;minimaliz\u00e1ciou sprac\u00favan\u00fdch d\u00e1t. Prev\u00e1dzkovatelia maj\u00fa pre svoje \u00fa\u010dely vyu\u017e\u00edva\u0165 len tak\u00fd rozsah d\u00e1t, ako je na dosiahnutie \u00fa\u010delu sprac\u00favania re\u00e1lne nevyhnut\u00e9. Navy\u0161e, len po dobu nevyhnutn\u00fa na dod\u00e1vanie slu\u017eby \u010di z\u00e1konom ur\u010den\u00fdch archiva\u010dn\u00fdch leh\u00f4t. Ak napr\u00edklad prev\u00e1dzkujem e-shop, tak by mi aj zdrav\u00fd sedliacky rozum mal napoveda\u0165, \u017ee by som si pri registr\u00e1ci\u00ed z\u00e1kazn\u00edka nemal p\u00fdta\u0165 napr\u00edklad \u00fadaje o&nbsp;tom, ko\u013eko zar\u00e1ba, alebo \u00fadaje o&nbsp;jeho zdravotnom stave. Toto ani omylom nie je potrebn\u00e9 na faktur\u00e1ciu, doru\u010denie tovaru \u010di reklama\u010dn\u00e9 proced\u00fary a&nbsp;t\u00fdm p\u00e1dom presahuje rozsah d\u00e1t, ktor\u00e9 mu povo\u013euje z\u00e1kladn\u00e1 logika a&nbsp;najm\u00e4 GDPR.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>\u010co v&nbsp;pr\u00edpade, ak to pou\u017e\u00edvate\u013eom daj\u00fa ako mo\u017enos\u0165, s&nbsp;ktorou m\u00f4\u017eu s\u00fahlasi\u0165? Napr\u00edklad, ak z\u00e1kazn\u00edk vypln\u00ed viac inform\u00e1ci\u00ed, m\u00f4\u017eu mu spr\u00edstupni\u0165 nejak\u00fa dodato\u010dn\u00fa funkcionalitu.<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Podmie\u0148ovanie dodania tovaru a&nbsp;slu\u017eby poskytnut\u00edm dodato\u010dn\u00fdch \u00fadajov je praktika, ktor\u00e1 bola zak\u00e1zan\u00e1 v z\u00e1kone o&nbsp;ochrane osobn\u00fdch \u00fadajov e\u0161te pred \u00fa\u010dinnos\u0165ou GDPR, v&nbsp;ktorom sa u\u017e takto explicitne nenach\u00e1dza. D\u00e1 sa v\u0161ak odvodi\u0165 z jeho princ\u00edpov. Prev\u00e1dzkovate\u013e slu\u017eby m\u00e1 z\u00edskava\u0165 iba tak\u00e9 \u00fadaje, ktor\u00e9 s\u00fa nevyhnutn\u00e9 na to, aby slu\u017ebu vedel poskytn\u00fa\u0165. Ak v\u0161ak chce d\u00e1ta, ktor\u00e9 s\u00fa nad r\u00e1mec tohto, m\u00f4\u017ee to spravi\u0165 za predpokladu, \u017ee si vyp\u00fdta s\u00fahlas z\u00e1kazn\u00edkov. Pokia\u013e mu ho daj\u00fa, tak tieto d\u00e1ta m\u00f4\u017ee pou\u017e\u00edva\u0165 na \u00fa\u010del, ktor\u00fd im bol v&nbsp;r\u00e1mci tohto s\u00fahlasu komunikovan\u00fd. Je teda na pou\u017e\u00edvate\u013eovi, \u010di s&nbsp;t\u00fdm s\u00fahlas\u00ed.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>Spom\u00ednal si, \u017ee by prev\u00e1dzkovatelia mali d\u00e1ta uchov\u00e1va\u0165 iba po nevyhnutn\u00fa dobu, firmy chc\u00fa v\u0161ak na svojich z\u00e1kazn\u00edkov cieli\u0165 reklamu neust\u00e1le. Ako sa k&nbsp;tomu pristupuje?<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Cielenie reklamy m\u00f4\u017ee trva\u0165 iba po dobu, k\u00fdm som pou\u017e\u00edvate\u013eom danej slu\u017eby. Akon\u00e1hle ju prestanem pou\u017e\u00edva\u0165, nemaj\u00fa mi \u010do cieli\u0165. Treba s&nbsp;t\u00fdm samozrejme spoji\u0165 aj zru\u0161enie \u00fa\u010dtu. Spolu s&nbsp;n\u00edm ide ruka v&nbsp;ruke aj likvid\u00e1cia \u00fadajov. Prev\u00e1dzkovatelia m\u00f4\u017eu ma\u0165 samozrejme nastaven\u00e9 reten\u010dn\u00e9 peri\u00f3dy. Od\u00f4vod\u0148uj\u00fa to t\u00fdm, \u017ee d\u00e1vaj\u00fa z\u00e1kazn\u00edkovi mo\u017enos\u0165 vr\u00e1ti\u0165 sa k&nbsp;danej slu\u017ebe a&nbsp;\u00fa\u010det si obnovi\u0165. Zru\u0161enie \u00fa\u010dtu je teda najd\u00f4le\u017eitej\u0161\u00ed sign\u00e1l pre prev\u00e1dzkovate\u013ea, \u017ee je potrebn\u00e9 s&nbsp;d\u00e1tami nie\u010do spravi\u0165. \u010ci u\u017e ich zlikvidova\u0165, \u010do je najlep\u0161ie a&nbsp;najjednoduch\u0161ie rie\u0161enie, alebo pokia\u013e m\u00e1 nastaven\u00e9 reten\u010dn\u00e9 peri\u00f3dy, tak dohliadnu\u0165 na to, aby po ich skon\u010den\u00ed boli d\u00e1ta zlikvidovan\u00e9. Sta\u010d\u00ed teda ukon\u010di\u0165 pou\u017e\u00edvanie slu\u017eby a&nbsp;spravidla na to maj\u00fa prev\u00e1dzkovatelia zaveden\u00e9 procesy, ktor\u00e9 maj\u00fa automaticky znamena\u0165 likvid\u00e1ciu d\u00e1t.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>Daj\u00fa sa pomenova\u0165 naj\u010dastej\u0161ie poru\u0161ovania ochrany osobn\u00fdch \u00fadajov?<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Najlep\u0161ie \u0161tatistiky m\u00e1 ur\u010dite \u00darad na ochranu osobn\u00fdch \u00faradov. M\u00f4j osobn\u00fd odhad je, \u017ee naj\u010dastej\u0161\u00edm probl\u00e9mom je nemo\u017enos\u0165 uplatnenia si pr\u00e1v dotknutej osoby. Ako dotknut\u00e1 osoba m\u00e1m pr\u00e1vo na viacero vec\u00ed od inform\u00e1cie o&nbsp;sprac\u00favan\u00ed, cez pr\u00edstup k&nbsp;\u00fadajom, tie\u017e m\u00e1m pr\u00e1vo na opravu, pr\u00e1vo na vymazanie alebo zabudnutie, na prenosnos\u0165 \u00fadajov a&nbsp;podobne. Toto s\u00fa veci, ktor\u00fdch odopretie zo strany prev\u00e1dzkovate\u013ea si dotknut\u00e1 osoba najviac v\u0161imne a&nbsp;obr\u00e1ti sa na dozorn\u00fd org\u00e1n so svojou s\u0165a\u017enos\u0165ou.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>Ktor\u00e9 pr\u00e1va s\u00fa z&nbsp;tvojho poh\u013eadu najd\u00f4le\u017eitej\u0161ie pre samotn\u00e9ho pou\u017e\u00edvate\u013ea?<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Medzi najd\u00f4le\u017eitej\u0161ie pr\u00e1va by som ur\u010dite zaradil pr\u00e1vo na inform\u00e1cie, ktor\u00e9ho naplnenie je d\u00f4le\u017eitou povinnos\u0165ou prev\u00e1dzkovate\u013ea. Podstatou je informova\u0165 ma ako dotknut\u00fa osobu o&nbsp;tom, \u010do sa s&nbsp;mojimi \u00fadajmi, ktor\u00e9 mu odovzd\u00e1vam na sprac\u00favanie, vlastne bude dia\u0165. V&nbsp;r\u00e1mci tejto povinnosti prev\u00e1dzkovate\u013ea je zadefinovan\u00fd minim\u00e1lny s\u00fabor inform\u00e1ci\u00ed, ktor\u00e9 mus\u00edm od prev\u00e1dzkovate\u013ea slu\u017eby dosta\u0165. Ka\u017ed\u00e1 dotknut\u00e1 osoba sa tak m\u00f4\u017ee rozumne rozhodn\u00fa\u0165, \u010di svoje osobn\u00e9 \u00fadaje na sprac\u00favanie v\u00f4bec poskytne. \u010eal\u0161\u00edm d\u00f4le\u017eit\u00fdm pr\u00e1vom je pr\u00e1vo na pr\u00edstup k&nbsp;\u00fadajom. Viem si vy\u017eiada\u0165 svoje \u00fadaje v&nbsp;rozsahu, ktor\u00fd mi umo\u017e\u0148uje GDPR. Od prev\u00e1dzkovate\u013ea viem po\u017eadova\u0165&nbsp;opravu \u010di doplnenie svojich osobn\u00fdch \u00fadajov pokia\u013e zist\u00edm, \u017ee niektor\u00e9 z&nbsp;\u00fadajov, ktor\u00fdmi disponuje, s\u00fa nespr\u00e1vne alebo neaktu\u00e1lne. V&nbsp;pr\u00edpade, \u017ee skon\u010d\u00ed sprac\u00favanie a&nbsp;moje \u00fadaje s\u00fa st\u00e1le u prev\u00e1dzkovate\u013ea, tak m\u00f4\u017eem po\u017eiada\u0165 o&nbsp;ich vymazanie a&nbsp;t\u00fdm si uplatn\u00edm moje pr\u00e1vo na zabudnutie. Rovnako plat\u00ed aj pr\u00e1vo na prenosnos\u0165 \u00fadajov, \u010di\u017ee si viem vy\u017eiada\u0165 od&nbsp;prev\u00e1dzkovate\u013ea svoje \u00fadaje v&nbsp;takej podobe a&nbsp;forme, aby som ich vedel importova\u0165 u&nbsp;in\u00e9ho poskytovate\u013ea obdobn\u00fdch slu\u017eieb.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:18px;line-height:1.6\"><strong>Existuje nejak\u00e9 pravidlo, ktor\u00e9 pom\u00f4\u017ee rozpozna\u0165 pochybn\u00e9ho poskytovate\u013ea slu\u017eieb u\u017e z&nbsp;poh\u013eadu na jeho pr\u00edstup k spracovaniu osobn\u00fdch \u00fadajov?<\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Pred t\u00fdm, ako niekde poskytneme svoje osobn\u00e9 \u00fadaje, mali by sme sa na chv\u00ed\u013eku zastavi\u0165 a&nbsp;zamyslie\u0165 sa nad t\u00fdm, \u010di rozsah \u00fadajov, ktor\u00fd od n\u00e1s nejak\u00fd poskytovate\u013e p\u00fdta, skuto\u010dne zodpoved\u00e1 tomu, \u010do n\u00e1m ide doda\u0165. Pri v\u00fdbere internetov\u00e9ho poskytovate\u013ea slu\u017eieb \u010di tovarov, by som mal zv\u00e1\u017ei\u0165 ako naklad\u00e1 s&nbsp;mojim s\u00fakrom\u00edm. Poskytovate\u013eov, ktor\u00ed si v\u00e1\u017eia s\u00fakromie svojich pou\u017e\u00edvate\u013e a&nbsp;z\u00e1kazn\u00edkov je mo\u017en\u00e9 n\u00e1js\u0165 prakticky v&nbsp;ka\u017edom segmente po\u010dn\u00fac v\u00fdvoj\u00e1rmi bezpe\u010dnostn\u00e9ho softv\u00e9ru, cez emailov\u00e9 alebo \u010detovacie platformy a paradoxne a\u017e po soci\u00e1lne siete. Ja osobne si napr\u00edklad ve\u013emi dobre rozmysl\u00edm \u010di za bezplatn\u00fa slu\u017ebu chcem zaplati\u0165 vlastn\u00fdm s\u00fakrom\u00edm.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"has-text-dark-color has-bd-color-background-color has-text-color has-background\"><strong>Tom\u00e1\u0161 Mi\u010do<\/strong> vy\u0161tudoval pr\u00e1vo na Univerzite Komensk\u00e9ho v&nbsp;Bratislave. Profesion\u00e1lnu kari\u00e9ru za\u010dal na \u00darade na ochranu osobn\u00fdch \u00fadajov Slovenskej republiky, kde zotrval takmer 6 rokov. Polovicu tohto \u010dasu viedol odbor legislat\u00edvno pr\u00e1vny a&nbsp;registra informa\u010dn\u00fdch syst\u00e9mov. V&nbsp;spolo\u010dnosti ESET pracuje u\u017e 10 rokov a&nbsp;ako Data Protection Officer dohliada na ochranu osobn\u00fdch \u00fadajov.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010co s\u00fa to osobn\u00e9 \u00fadaje a ak\u00e9 m\u00e1me pr\u00e1va na ochranu?<\/p>\n","protected":false},"author":5,"featured_media":6723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[132,82],"tags":[106],"class_list":["post-6693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalna-stopa","category-it-bezpecnost","tag-rozhovor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ak je slu\u017eba zadarmo, tovarom s\u00fa oby\u010dajne na\u0161e d\u00e1ta, hovor\u00ed expert na ochranu osobn\u00fdch \u00fadajov | ESET<\/title>\n<meta name=\"description\" content=\"\u010co s\u00fa to osobn\u00e9 \u00fadaje a ak\u00e9 m\u00e1me pr\u00e1va na ochranu? 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