{"id":6475,"date":"2021-01-01T15:00:00","date_gmt":"2021-01-01T15:00:00","guid":{"rendered":"https:\/\/bezpecnenanete.eset.com\/sk\/?p=6475"},"modified":"2023-11-16T10:19:27","modified_gmt":"2023-11-16T10:19:27","slug":"vasa-digitalna-stopa-co-to-je-a-ako-sa-o-nu-starat","status":"publish","type":"post","link":"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/vasa-digitalna-stopa-co-to-je-a-ako-sa-o-nu-starat\/","title":{"rendered":"Va\u0161a digit\u00e1lna stopa: \u010co to je a ako sa o \u0148u stara\u0165?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/hlavny-banner-1200x628_digitalnastopa_1.jpg\" alt=\"\u010do je to digit\u00e1lna stopa tituln\u00fd obr\u00e1zok\" class=\"wp-image-6491\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/hlavny-banner-1200x628_digitalnastopa_1.jpg 1200w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/hlavny-banner-1200x628_digitalnastopa_1-300x157.jpg 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/hlavny-banner-1200x628_digitalnastopa_1-1024x536.jpg 1024w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/hlavny-banner-1200x628_digitalnastopa_1-768x402.jpg 768w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/hlavny-banner-1200x628_digitalnastopa_1-370x194.jpg 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/hlavny-banner-1200x628_digitalnastopa_1-760x398.jpg 760w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-custom-lineheight\" style=\"font-size:23px;line-height:1.4\">\u017dijeme vo svete, ktor\u00fd sa \u010doraz viac odohr\u00e1va v&nbsp;digit\u00e1lnej podobe. Je takmer nemo\u017en\u00e9 by\u0165 online a nezanech\u00e1va\u0165 za sebou stopu. \u010co je to t\u00e1 \u201edigit\u00e1lna stopa\u201c, ako ju vieme ovplyvni\u0165, a pre\u010do by sme jej mali venova\u0165 pozornos\u0165?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-je-to-digit-lna-stopa\">\u010co je to digit\u00e1lna stopa?<\/h2>\n\n\n\n<p class=\"has-text-dark-color has-text-color\"><a href=\"https:\/\/study.com\/academy\/lesson\/digital-footprint-definition-facts.html\">Digit\u00e1lna stopa je elektronick\u00e1 stopa<\/a> vytvoren\u00e1 z d\u00e1t a inform\u00e1ci\u00ed, ktor\u00e9 po sebe zanech\u00e1va ka\u017ed\u00fd pou\u017e\u00edvate\u013e pri ka\u017edom pr\u00edstupe na internet alebo k in\u00fdm elektronick\u00fdm zariadeniam. Tie m\u00f4\u017eete poskytova\u0165 bu\u010f <strong>akt\u00edvne, <\/strong>alebo <strong>pas\u00edvne<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\"><strong>Pas\u00edvnu digit\u00e1lnu stopu <\/strong>tvoria inform\u00e1cie, ktor\u00e9 zanech\u00e1vate v online priestore nevedome a ktor\u00e9 nie s\u00fa priamo vidite\u013en\u00e9. Napr\u00edklad typ zariadenia, ktor\u00fd pou\u017e\u00edvate, ako laptop \u010di smartf\u00f3n. Ale aj IP adresa, ktor\u00e1 je ulo\u017een\u00e1 v datab\u00e1ze poskytovate\u013ea internetov\u00e9ho pripojenia alebo na serveroch prev\u00e1dzkovate\u013ea online slu\u017eby, ktor\u00fa ste nav\u0161t\u00edvili.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center has-text-dark-color has-text-color\" style=\"font-size:23px\">Dajte si pozor na falo\u0161n\u00e9 zbierky zneu\u017e\u00edvaj\u00face konflikt na Ukrajine<strong> <a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/dajte-si-pozor-na-falosne-zbierky-zneuzivajuce-vojnu-na-ukrajine\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pre\u010d\u00edta\u0165 \u010dl\u00e1nok<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-dark-color has-text-color\"><strong>Akt\u00edvnu digit\u00e1lnu stopu <\/strong>tvoria v\u0161etky inform\u00e1cie, ktor\u00e9 zverejn\u00edte na internete vedome. N\u00e1zory a z\u00e1ujmy na soci\u00e1lnych sie\u0165ach, fotografie na Instagrame, adresy, inform\u00e1cie o va\u0161ej rodine, \u010do ste vyh\u013ead\u00e1vali, ak\u00e9 vide\u00e1 pozerali, ak\u00fa hudbu po\u010d\u00favali, ktor\u00e9 spr\u00e1vy \u010d\u00edtali&#8230; Ale aj fyzick\u00fd pohyb os\u00f4b monitorovan\u00fd technol\u00f3giami ako GPS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-link-color has-text-color\" id=\"h-odpor-an-l-nky\" style=\"font-size:30px\">Odpor\u00fa\u010dan\u00e9 \u010dl\u00e1nky<\/h2>\n\n\n<div class=\"wp-block-coblocks-posts is-style-stacked\"><div class=\"wp-block-coblocks-posts__inner has-columns has-3-columns has-responsive-columns has-square-image\"><div class=\"wp-block-coblocks-posts__item\"><div class=\"wp-block-coblocks-posts__image\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/infografika-co-je-to-digitalna-stopa\/\" class=\"bg-cover bg-center-center\" style=\"background-image:url(https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2020\/11\/infografika-hlavny-banner-370x194.png)\"><\/a><\/div><div class=\"wp-block-coblocks-posts__content\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/infografika-co-je-to-digitalna-stopa\/\" alt=\"Infografika: \u010co je to digit\u00e1lna stopa?\">Infografika: \u010co je to digit\u00e1lna stopa?<\/a><\/div><\/div><div class=\"wp-block-coblocks-posts__item\"><div class=\"wp-block-coblocks-posts__image\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/ako-najst-v-telefone-sledovaciu-aplikaciu\/\" class=\"bg-cover bg-center-center\" style=\"background-image:url(https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/hlavny-banner-1200x628_digitalnastopa_4-370x194.jpg)\"><\/a><\/div><div class=\"wp-block-coblocks-posts__content\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/ako-najst-v-telefone-sledovaciu-aplikaciu\/\" alt=\"Ako n\u00e1js\u0165 v telef\u00f3ne sledovaciu aplik\u00e1ciu?\">Ako n\u00e1js\u0165 v telef\u00f3ne sledovaciu aplik\u00e1ciu?<\/a><\/div><\/div><div class=\"wp-block-coblocks-posts__item\"><div class=\"wp-block-coblocks-posts__image\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/ako-skontrolovat-nastavenie-sukromia-v-sluzbe-google\/\" class=\"bg-cover bg-center-center\" style=\"background-image:url(https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2021\/01\/hlavny-banner-1200x628_digitalnastopa_6-370x194.jpg)\"><\/a><\/div><div class=\"wp-block-coblocks-posts__content\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/ako-skontrolovat-nastavenie-sukromia-v-sluzbe-google\/\" alt=\"Ako skontrolova\u0165 nastavenie s\u00fakromia v slu\u017ebe Google\">Ako skontrolova\u0165 nastavenie s\u00fakromia v slu\u017ebe Google<\/a><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">S digit\u00e1lnou stopou \u00fazko s\u00favis\u00ed aj <strong>digit\u00e1lna identita.<\/strong> T\u00e1 je odrazom v\u00e1\u0161ho spr\u00e1vania na internete, ktor\u00e9 nie v\u017edy odzrkad\u013euje skuto\u010dnos\u0165. Na internete si toti\u017e m\u00f4\u017eete vytvori\u0165 neobmedzen\u00e9 mno\u017estvo digit\u00e1lnych ident\u00edt. Niektor\u00e9 z nich sa m\u00f4\u017eu zhodova\u0165 s va\u0161\u00edm skuto\u010dn\u00fdm ja, napr\u00edklad profil na LinkedIne. A niektor\u00e9 m\u00f4\u017eu by\u0165 vytvoren\u00e9 z\u00e1merne falo\u0161ne s cie\u013eom znemo\u017eni\u0165 vystopova\u0165 ich origin\u00e1lneho majite\u013ea. &nbsp;<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-predstavuje-digit-lna-stopa-riziko\">Predstavuje digit\u00e1lna stopa riziko?<\/h2>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Digit\u00e1lna stopa sama osebe nepredstavuje riziko. Rizikov\u00e9 v\u0161ak m\u00f4\u017ee by\u0165 na\u0161e nar\u00e1banie s&nbsp;\u0148ou. <strong>Digit\u00e1lna stopa je pritom trval\u00e1 a nezmazate\u013en\u00e1 s\u00fa\u010das\u0165 na\u0161ej online existencie<\/strong>. A v pr\u00edpade, ak jej nevenujete dostato\u010dn\u00fa pozornos\u0165, m\u00f4\u017ee ma\u0165 negat\u00edvny vplyv na v\u00e1\u0161 skuto\u010dn\u00fd \u017eivot.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Na z\u00e1klade General Data Protection Regulation (GDPR) m\u00e1 ka\u017ed\u00fd ob\u010dan E\u00da pr\u00e1vo po\u017eiada\u0165 o tzv. \u201ezabudnutie\u201c \u2013 teda povinnos\u0165 poskytovate\u013ea akejko\u013evek slu\u017eby o&nbsp;vymazanie va\u0161ich osobn\u00fdch \u00fadajov v&nbsp;r\u00f4znych definovan\u00fdch pr\u00edpadoch. Ide v\u0161ak o pomerne zd\u013ahav\u00fd proces. Preto je potrebn\u00e9 myslie\u0165 na to, \u017ee <strong>v\u0161etko, \u010do na internete uverejn\u00edte, tam aj ostane.<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"subscribers-form blue\"><h3>Z\u00edskajte aktu\u00e1lne inform\u00e1cie o bezpe\u010dnosti na internete. Prihl\u00e1ste sa na odber n\u00e1\u0161ho newslettra.<\/h3><div class=\"emaillist\" id=\"es_form_f1-n1\"><form action=\"\/sk\/wp-json\/wp\/v2\/posts\/6475#es_form_f1-n1\" method=\"post\" class=\"es_subscription_form es_shortcode_form  es_ajax_subscription_form\" id=\"es_subscription_form_6a08c063e64db\" data-source=\"ig-es\" data-form-id=\"1\"><div class=\"es-field-wrap ig-es-form-field\"><label class=\"es-field-label\"><input class=\"es_required_field es_txt_email ig_es_form_field_email ig-es-form-input\" type=\"email\" name=\"esfpx_email\" value=\"\" placeholder=\"Zadajte svoj email\" required=\"required\" \/><\/label><\/div><input type=\"hidden\" name=\"esfpx_lists[]\" value=\"d6e737d02770\" \/><input type=\"hidden\" name=\"esfpx_lists[]\" value=\"7ee3790c5565\" \/><input type=\"hidden\" name=\"esfpx_form_id\" value=\"1\" \/><input type=\"hidden\" name=\"es\" value=\"subscribe\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es_form_identifier\" value=\"f1-n1\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es_email_page\" value=\"6475\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es_email_page_url\" value=\"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/vasa-digitalna-stopa-co-to-je-a-ako-sa-o-nu-starat\/\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_status\" value=\"Unconfirmed\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es-subscribe\" id=\"es-subscribe-6a08c063e64db\" value=\"5bb088e33c\" \/>\n\t\t\t<label style=\"position:absolute;top:-99999px;left:-99999px;z-index:-99;\" aria-hidden=\"true\"><span hidden>Please leave this field empty.<\/span><input type=\"email\" name=\"esfpx_es_hp_email\" class=\"es_required_field\" tabindex=\"-1\" autocomplete=\"-1\" value=\"\" \/><\/label><small class=\"eset-recaptcha-branding\" style=\"display:block;margin-top:8px;margin-bottom:12px;font-size:11px;line-height:1.4;\">T\u00fato str\u00e1nku chr\u00e1ni reCAPTCHA, platia <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">Pravidl\u00e1 ochrany s\u00fakromia<\/a> a <a href=\"https:\/\/policies.google.com\/terms\" target=\"_blank\" rel=\"noopener\">Zmluvn\u00e9 podmienky<\/a> spolo\u010dnosti Google.<\/small><label style=\"display: inline\"><input type=\"checkbox\" name=\"es_gdpr_consent\" value=\"true\" required=\"required\" \/>&nbsp;S\u00fahlas\u00edm s prihl\u00e1sen\u00edm na odber newslettera a \u010fal\u0161\u00edch marketingov\u00fdch materi\u00e1lov prostredn\u00edctvom emailu. Viac inform\u00e1ci\u00ed o sprac\u00favan\u00ed osobn\u00fdch \u00fadajov je k dispoz\u00edcii na str\u00e1nke venovanej  <a href=\"https:\/\/www.eset.com\/sk\/ochrana-sukromia\/\" target=\"_blank\">Ochrane s\u00fakromia<\/a>.<\/label><br \/><input type=\"submit\" name=\"submit\" class=\"es_subscription_form_submit es_submit_button es_textbox_button\" id=\"es_subscription_form_submit_6a08c063e64db\" value=\"Odosla\u0165\" \/><span class=\"es_spinner_image\" id=\"spinner-image\"><img decoding=\"async\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/plugins\/email-subscribers-premium\/lite\/public\/images\/spinner.gif\" alt=\"Loading\" \/><\/span><\/form><span class=\"es_subscription_message \" id=\"es_subscription_message_6a08c063e64db\" role=\"alert\" aria-live=\"assertive\"><\/span><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ako-sa-vyu-va-moja-digit-lna-stopa\">Ako sa vyu\u017e\u00edva moja digit\u00e1lna stopa?<\/h2>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Va\u0161a digit\u00e1lna stopa nie je nie\u010do statick\u00e9 ani s\u00fakromn\u00e9, k \u010domu m\u00e1te pr\u00edstup len vy. Pr\u00e1ve naopak. <strong>M\u00e1te pocit, \u017ee v\u00e1s na internete sleduj\u00fa?<\/strong> Neust\u00e1le sa diskutuje o tom, \u010di s\u00fa napr\u00edklad aplik\u00e1cie soci\u00e1lnych siet\u00ed schopn\u00e9 po\u010d\u00fava\u0165 na\u0161e konverz\u00e1cie.&nbsp;\u017diadna tak\u00e1to platforma by nebola schopn\u00e1 zvl\u00e1dnu\u0165 sledova\u0165 tak\u00e9to mno\u017estvo \u00fadajov. Nieto ich e\u0161te sk\u00fama\u0165 a vyu\u017e\u00edva\u0165 v re\u00e1lnom \u010dase.&nbsp;Neznamen\u00e1 to v\u0161ak, \u017ee va\u0161e spr\u00e1vanie \u201enesleduj\u00fa\u201c. Je ove\u013ea \u013eah\u0161ie analyzova\u0165 \u00fadaje pou\u017e\u00edvate\u013eov in\u00fdmi sp\u00f4sobmi. A to aj prostredn\u00edctvom va\u0161ej digit\u00e1lnej stopy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSE_500x500-1.png\" alt=\"ESET HOME Security Essential 3d box \u010dl\u00e1nok banner\" class=\"wp-image-13021\" style=\"width:196px;height:211px\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSE_500x500-1.png 500w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSE_500x500-1-300x300.png 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSE_500x500-1-150x150.png 150w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSE_500x500-1-400x400.png 400w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSE_500x500-1-370x370.png 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSE_500x500-1-90x90.png 90w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-text-link-color has-text-color\"><strong>ESET HOME Security Essential<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-dark-color has-text-color has-small-font-size\">Komplexn\u00e1 digit\u00e1lna ochrana. Bezstarostn\u00e9&nbsp;platby<strong>&nbsp;<\/strong>a&nbsp;zabezpe\u010denie s\u00fakromia v\u010faka funkci\u00e1m, ako je&nbsp;anti-phishingov\u00e1 ochrana&nbsp;a&nbsp;ochrana Wi-Fi.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size width-200 is-style-outline has-small-font-size is-style-outline--1\"><a class=\"wp-block-button__link has-text-link-color has-text-color has-text-align-center wp-element-button\" href=\"https:\/\/www.eset.com\/sk\/internetova-ochrana-domacnosti\/urovne-ochrany\/?utm_source=bezpecnenanete.eset.com&amp;utm_medium=referral&amp;utm_campaign=bezpecnenanete-promo&amp;utm_content=clanok-banner&amp;utm_term=clanok-banner\" target=\"_blank\" rel=\"noreferrer noopener\">Presk\u00fama\u0165 funkcie<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSP_500x500-1.png\" alt=\"\" class=\"wp-image-13022\" style=\"object-fit:cover;width:215px;height:211px\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSP_500x500-1.png 500w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSP_500x500-1-300x300.png 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSP_500x500-1-150x150.png 150w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSP_500x500-1-400x400.png 400w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSP_500x500-1-370x370.png 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSP_500x500-1-90x90.png 90w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-text-link-color has-text-color\"><strong>ESET HOME Security Premium<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-dark-color has-text-color has-small-font-size\">Zv\u00fd\u0161te svoju ochranu pomocou n\u00e1stroja&nbsp;Password Manager,&nbsp;\u0161ifrovania&nbsp;citliv\u00fdch s\u00faborov a&nbsp;\u0161pi\u010dkovej detekcie hrozieb.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline width-200 has-small-font-size is-style-outline--2\"><a class=\"wp-block-button__link has-text-link-color has-text-color has-text-align-center wp-element-button\" href=\"https:\/\/www.eset.com\/sk\/internetova-ochrana-domacnosti\/urovne-ochrany\/?utm_source=bezpecnenanete.eset.com&amp;utm_medium=referral&amp;utm_campaign=bezpecnenanete-promo&amp;utm_content=clanok-banner&amp;utm_term=clanok-banner\" target=\"_blank\" rel=\"noreferrer noopener\">Presk\u00fama\u0165 funkcie<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSU_500x500-1.png\" alt=\"\" class=\"wp-image-13023\" style=\"width:undefinedpx;height:211px\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSU_500x500-1.png 500w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSU_500x500-1-300x300.png 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSU_500x500-1-150x150.png 150w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSU_500x500-1-400x400.png 400w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSU_500x500-1-370x370.png 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2023\/11\/EHSU_500x500-1-90x90.png 90w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-text-link-color has-text-color\"><strong>ESET HOME Security Ultimate<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-dark-color has-text-color has-small-font-size\">Z\u00edskajte najlep\u0161\u00ed dostupn\u00fd pl\u00e1n zabezpe\u010denia doplnen\u00fd o&nbsp;VPN&nbsp;a&nbsp;funkciu&nbsp;\u010cistenia metad\u00e1t&nbsp;a&nbsp;bu\u010fte bez ob\u00e1v.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline width-200 has-small-font-size is-style-outline--3\"><a class=\"wp-block-button__link has-text-link-color has-text-color has-text-align-center wp-element-button\" href=\"https:\/\/www.eset.com\/sk\/internetova-ochrana-domacnosti\/urovne-ochrany\/?utm_source=bezpecnenanete.eset.com&amp;utm_medium=referral&amp;utm_campaign=bezpecnenanete-promo&amp;utm_content=clanok-banner&amp;utm_term=clanok-banner\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0Presk\u00fama\u0165 funkcie<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Napr\u00edklad Google alebo Facebook maj\u00fa na mno\u017estve webstr\u00e1nok svoje k\u00f3dy, ktor\u00e9 majite\u013eovi str\u00e1nky pom\u00e1haj\u00fa analyzova\u0165 n\u00e1v\u0161tevnos\u0165. Pom\u00e1haj\u00fa im z\u00edskava\u0165 inform\u00e1cie, ktor\u00e9 im poskytn\u00fa takmer presn\u00fd obraz o va\u0161om spr\u00e1van\u00ed, napr\u00edklad demografick\u00e9 \u00fadaje, politick\u00fa pr\u00edslu\u0161nos\u0165 \u010di z\u00e1ujmy.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\"><strong>Tieto inform\u00e1cie je mo\u017en\u00e9 zhroma\u017e\u010fova\u0165 aj pomocou s\u00faborov cookies<\/strong>, ktor\u00e9 sa ukladaj\u00fa vo va\u0161om po\u010d\u00edta\u010di u\u017e po va\u0161ej prvej n\u00e1v\u0161teve internetovej str\u00e1nky. Av\u0161ak len v pr\u00edpade, ak na to d\u00e1te svoj s\u00fahlas. Cookies n\u00e1sledne sl\u00fa\u017eia na sledovanie va\u0161ej aktivity, napr\u00edklad kedy ste str\u00e1nky nav\u0161t\u00edvili, \u010do ste si prezerali, \u010do ste si vlo\u017eili do ko\u0161\u00edka a podobne.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Pomocou analytick\u00fdch a&nbsp;reklamn\u00fdch n\u00e1strojov v spojen\u00ed s va\u0161ou <strong>digit\u00e1lnou stopou<\/strong> vedia spolo\u010dnosti <strong>zacieli\u0165 reklamu na mieru <\/strong>priamo na v\u00e1s<strong>.<\/strong> Ak si napr\u00edklad prezer\u00e1te nov\u00e9 \u0161portov\u00e9 oble\u010denie, nesk\u00f4r sa v\u00e1m m\u00f4\u017eu zobrazi\u0165 reklamy na zna\u010dku, ktorej e-shop ste nav\u0161t\u00edvili.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-link-color has-text-color\" id=\"h-odpor-an-l-nky-1\" style=\"font-size:30px\">Odpor\u00fa\u010dan\u00e9 \u010dl\u00e1nky<\/h2>\n\n\n<div class=\"wp-block-coblocks-posts is-style-stacked\"><div class=\"wp-block-coblocks-posts__inner has-columns has-3-columns has-responsive-columns has-square-image\"><div class=\"wp-block-coblocks-posts__item\"><div class=\"wp-block-coblocks-posts__image\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/rodicia-a-deti\/ako-pomoct-detom-bezpecne-a-sebavedome-pouzivat-youtube\/\" class=\"bg-cover bg-center-center\" style=\"background-image:url(https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/hlavny-banner-1200x628_2026-6-1-370x194.jpg)\"><\/a><\/div><div class=\"wp-block-coblocks-posts__content\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/rodicia-a-deti\/ako-pomoct-detom-bezpecne-a-sebavedome-pouzivat-youtube\/\" alt=\"Ako pom\u00f4c\u0165 de\u0165om bezpe\u010dne a\u00a0sebavedome pou\u017e\u00edva\u0165 YouTube?\">Ako pom\u00f4c\u0165 de\u0165om bezpe\u010dne a\u00a0sebavedome pou\u017e\u00edva\u0165 YouTube?<\/a><\/div><\/div><div class=\"wp-block-coblocks-posts__item\"><div class=\"wp-block-coblocks-posts__image\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/rodicia-a-deti\/tvorive-digitalne-prostredie-ako-pouzivat-socialne-siete-na-kreativny-rozvoj\/\" class=\"bg-cover bg-center-center\" style=\"background-image:url(https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2024\/09\/Tvorive-socialne-siete-1200-x-628-1-1-370x194.jpg)\"><\/a><\/div><div class=\"wp-block-coblocks-posts__content\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/rodicia-a-deti\/tvorive-digitalne-prostredie-ako-pouzivat-socialne-siete-na-kreativny-rozvoj\/\" alt=\"Tvoriv\u00e9 digit\u00e1lne prostredie. Ako pou\u017e\u00edva\u0165 soci\u00e1lne siete na\u00a0kreat\u00edvny rozvoj?\">Tvoriv\u00e9 digit\u00e1lne prostredie. Ako pou\u017e\u00edva\u0165 soci\u00e1lne siete na\u00a0kreat\u00edvny rozvoj?<\/a><\/div><\/div><div class=\"wp-block-coblocks-posts__item\"><div class=\"wp-block-coblocks-posts__image\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/rodicia-a-deti\/ako-vplyvaju-socialne-siete-na-nase-deti-pozrite-sa-na-vyhody-aj-rizika\/\" class=\"bg-cover bg-center-center\" style=\"background-image:url(https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2024\/09\/Vplyv-socialnych-sieti-na-deti-1200-x-628-jpg-1-370x194.jpg)\"><\/a><\/div><div class=\"wp-block-coblocks-posts__content\"><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/rodicia-a-deti\/ako-vplyvaju-socialne-siete-na-nase-deti-pozrite-sa-na-vyhody-aj-rizika\/\" alt=\"Ako vpl\u00fdvaj\u00fa soci\u00e1lne siete na na\u0161e deti? Pozrite sa na v\u00fdhody aj rizik\u00e1\">Ako vpl\u00fdvaj\u00fa soci\u00e1lne siete na na\u0161e deti? Pozrite sa na v\u00fdhody aj rizik\u00e1<\/a><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-viem-digit-lnu-stopu-ovplyvni\">Viem digit\u00e1lnu stopu ovplyvni\u0165?<\/h2>\n\n\n\n<p class=\"has-text-dark-color has-text-color\">Digit\u00e1lnu stopu nem\u00e1 \u017eiadny pou\u017e\u00edvate\u013e stopercentne pod kontrolou. No ak ste si vedom\u00fd toho, ako digit\u00e1lny svet funguje \u010di ako jednotliv\u00e9 platformy nar\u00e1baj\u00fa s va\u0161imi d\u00e1tami, viete ma\u0165 do istej miery aspo\u0148 tie najd\u00f4le\u017eitej\u0161ie inform\u00e1cie v bezpe\u010d\u00ed.&nbsp;Ako na to?<\/p>\n\n\n\n<ol type=\"1\" class=\"is-style-checkbox has-text-dark-color has-text-color wp-block-list\">\n<li>Bu\u010fte v\u017edy slu\u0161n\u00fd. Nikdy neviete, kto je na druhej strane.<\/li>\n\n\n\n<li>V\u0161etko, \u010do na internete uverejn\u00edte, tam aj ostane.<\/li>\n\n\n\n<li>Nezverej\u0148ujte \u200b\u200binform\u00e1cie, ktor\u00e9 nie s\u00fa nevyhnutn\u00e9 na&nbsp;pou\u017e\u00edvanie nejakej slu\u017eby \u010di aplik\u00e1cie.<\/li>\n\n\n\n<li>Nezdie\u013eajte s\u00fakromn\u00e9 \u200b\u200binform\u00e1cie v e-maile.<\/li>\n\n\n\n<li>Zabezpe\u010dte va\u0161e \u00fa\u010dty siln\u00fdmi heslami.<\/li>\n\n\n\n<li>Pou\u017e\u00edvajte <a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/bezpecnostne-riesenia\/\" target=\"_blank\" rel=\"noreferrer noopener\">bezpe\u010dnostn\u00fd softv\u00e9r<\/a>.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Autor: T\u00edm ESET<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010co je to \u201edigit\u00e1lna stopa\u201c, ako ju vieme ovplyvni\u0165, a pre\u010do by sme jej mali venova\u0165 pozornos\u0165?<\/p>\n","protected":false},"author":5,"featured_media":6491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[132,82],"tags":[97],"class_list":["post-6475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalna-stopa","category-it-bezpecnost","tag-co-je-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u010co je to digit\u00e1lna stopa a ako sa o \u0148u stara\u0165? | ESET<\/title>\n<meta name=\"description\" content=\"Je nemo\u017en\u00e9 by\u0165 online a nezanech\u00e1va\u0165 za sebou stopu. \u010co je to digit\u00e1lna stopa a pre\u010do by sme jej mali venova\u0165 pozornos\u0165?\" \/>\n<meta name=\"robots\" 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