{"id":5265,"date":"2020-07-01T11:57:00","date_gmt":"2020-07-01T11:57:00","guid":{"rendered":"https:\/\/bezpecnenanete.eset.com\/sk\/?p=5265"},"modified":"2021-07-30T09:00:31","modified_gmt":"2021-07-30T09:00:31","slug":"pocuvaju-socialne-siete-nase-konverzacie-alebo-sme-len-paranoidni","status":"publish","type":"post","link":"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/pocuvaju-socialne-siete-nase-konverzacie-alebo-sme-len-paranoidni\/","title":{"rendered":"Po\u010d\u00favaj\u00fa soci\u00e1lne siete na\u0161e konverz\u00e1cie alebo sme len paranoidn\u00ed?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2020\/07\/hlavny_banner-1280x720-soc-siete-4-1.jpg\" alt=\"\" class=\"wp-image-5335\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2020\/07\/hlavny_banner-1280x720-soc-siete-4-1.jpg 1280w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2020\/07\/hlavny_banner-1280x720-soc-siete-4-1-300x169.jpg 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2020\/07\/hlavny_banner-1280x720-soc-siete-4-1-1024x576.jpg 1024w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2020\/07\/hlavny_banner-1280x720-soc-siete-4-1-768x432.jpg 768w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2020\/07\/hlavny_banner-1280x720-soc-siete-4-1-370x208.jpg 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2020\/07\/hlavny_banner-1280x720-soc-siete-4-1-1170x658.jpg 1170w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2020\/07\/hlavny_banner-1280x720-soc-siete-4-1-972x546.jpg 972w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2020\/07\/hlavny_banner-1280x720-soc-siete-4-1-760x428.jpg 760w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2020\/07\/hlavny_banner-1280x720-soc-siete-4-1-270x152.jpg 270w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Asi ka\u017ed\u00fd z n\u00e1s sa u\u017e stretol s te\u00f3riou, \u017ee n\u00e1s na\u0161e telef\u00f3ny m\u00f4\u017eu odpo\u010d\u00fava\u0165, aby n\u00e1s potom bombardovali cielen\u00fdmi reklamami. <strong>Neust\u00e1le sa diskutuje o tom, \u010di s\u00fa aj aplik\u00e1cie soci\u00e1lnych siet\u00ed schopn\u00e9 po\u010d\u00fava\u0165 na\u0161e konverz\u00e1cie. <\/strong>Vo v\u00e4\u010d\u0161ine kraj\u00edn sveta by t\u00e1to prax bola nez\u00e1konn\u00e1 bez toho, aby o tom pou\u017e\u00edvatelia vedome vedeli a ods\u00fahlasili, a pre samotn\u00e9 spolo\u010dnosti extr\u00e9mne n\u00e1ro\u010dn\u00e9, aby to re\u00e1lne mohli vykon\u00e1va\u0165.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:27px\">Ukradn\u00fa\u0165 identitu na soci\u00e1lnych sie\u0165ach je ve\u013emi jednoduch\u00e9. Ako sa br\u00e1ni\u0165 falo\u0161n\u00fdm profilom? <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/ukradnut-identitu-na-socialnych-sietach-je-velmi-jednoduche-ako-sa-branit-falosnym-profilom\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u010c\u00edta\u0165 viac<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Ako spracova\u0165 to mno\u017estvo \u00fadajov?<\/h2>\n\n\n\n<p>Po\u010fme sa detailnej\u0161ie pozrie\u0165 na samotn\u00e9 mno\u017estvo \u00fadajov potrebn\u00fdch na po\u010d\u00favanie na\u0161ich rozhovorov. Ak sa obrazne pozrieme na &nbsp;v\u0161eobecn\u00e9 rozpr\u00e1vanie, tak by sa priemerne spotrebovalo pribli\u017ene 115 megabajtov za hodinu (<a href=\"https:\/\/www.welivesecurity.com\/2020\/02\/24\/is-your-phone-listening-to-you\/\">vypo\u010d\u00edtan\u00e9 tu<\/a>) na nahr\u00e1vanie zvuku. Ak sme v priemere hore asi 15 hod\u00edn po\u010das d\u0148a, pritom nehovor\u00edme neust\u00e1le, ale napr\u00edklad \u0161tvrtinu \u010dasu, m\u00f4\u017eeme hovori\u0165 pribli\u017ene o 430 megabajtoch zvuku za de\u0148 na osobu. Ak je na priemernej soci\u00e1lnej sieti 800 mili\u00f3nov \u013eud\u00ed, museli by tieto platformy denne uklada\u0165 okolo 344 petabajtov zvukov\u00fdch z\u00e1znamov. Na celom svete sa pritom ka\u017ed\u00fd de\u0148 vytv\u00e1ra&nbsp; pribli\u017ene 2 500 petabajtov. <strong>Boli by platformy soci\u00e1lnych siet\u00ed skuto\u010dne schopn\u00e9 spracova\u0165 tak\u00e9 mno\u017estvo \u00fadajov za de\u0148 a to bez toho, aby sme o tom vedeli?<\/strong><\/p>\n\n\n\n<p>Soci\u00e1lne siete by neboli schopn\u00e9 zvl\u00e1dnu\u0165 tak\u00e9to mno\u017estvo \u00fadajov, nieto ich e\u0161te sk\u00fama\u0165 a vyu\u017e\u00edva\u0165 v re\u00e1lnom \u010dase. <strong>Je ove\u013ea \u013eah\u0161ie analyzova\u0165 \u00fadaje jednotlivcov in\u00fdmi sp\u00f4sobmi.<\/strong> Je jednoduch\u0161ie profilova\u0165 z \u00fadajov, ktor\u00e9 pou\u017e\u00edvatelia vyplnia vo svojich profiloch \u010di pomocou ich aktivity na danej soci\u00e1lnej sieti. <\/p>\n\n\n\n<p>Ide napr\u00edklad o v\u00e1\u0161 vek, pohlavie, anal\u00fdzu fotografi\u00ed na ur\u010denie va\u0161ich z\u00e1ujmov, str\u00e1nky, ktor\u00e9 sledujete, pr\u00edspevky, ktor\u00e9 lajkujete, \u010di mno\u017estvo \u010dasu, ktor\u00fd tr\u00e1vite na soci\u00e1lnych sie\u0165ach. <strong>Algoritmy t\u00fdchto spolo\u010dnost\u00ed n\u00e1sledne dok\u00e1\u017eu ur\u010di\u0165, \u010di ste slobodn\u00fd alebo ste moment\u00e1lne v\u00a0pr\u00e1ci. <\/strong>\u010ci m\u00e1te deti, dom\u00e1ceho mazn\u00e1\u010dika, alebo vlastn\u00edte auto. Ak\u00fd je v\u00e1\u0161 \u0161t\u00fdl obliekania, ale aj kde sa moment\u00e1lne nach\u00e1dzate. Dok\u00e1\u017eu dokonca urobi\u0165 dobr\u00fd odhad toho, ak\u00fd bude v\u00e1\u0161 \u010fal\u0161\u00ed n\u00e1kup, a to e\u0161te sk\u00f4r, ako v\u00f4bec nad n\u00edm za\u010dnete rozm\u00fd\u0161\u013ea\u0165.<\/p>\n\n\n\n<p>Pokia\u013e sme v\u00e1s st\u00e1le nepresved\u010dili o tom, \u017ee n\u00e1s na\u0161e telef\u00f3ny nepo\u010d\u00favaj\u00fa, pre\u010d\u00edtajte si zauj\u00edmav\u00fd test, ktor\u00fd predned\u00e1vnom uskuto\u010dnil n\u00e1\u0161 kolega z&nbsp;Ve\u013ekej Brit\u00e1nie, Jake Moore.<\/p>\n\n\n\n<p>Aby zistil, ako sa mu reklamy zobrazuj\u00fa, nechal mikrof\u00f3n telef\u00f3nu zapnut\u00fd pre <a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/kyberneticky-slovnik-pojmov\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">aplik\u00e1ciu<\/a> Instagram na 2 t\u00fd\u017edne, pri\u010dom uskuto\u010dnil rozhovory o 3 n\u00e1hodn\u00fdch t\u00e9mach, o ktor\u00fdch predt\u00fdm nikdy nehovoril: \u017ee je veg\u00e1n, \u017ee si chce k\u00fapi\u0165 lodi\u010dky na vysok\u00fdch podp\u00e4tkoch a postavi\u0165 baz\u00e9n na z\u00e1hrade.<\/p>\n\n\n\n<p>Toto s\u00fa reklamy, ktor\u00e9 sa mu na Instagrame v tomto obdob\u00ed zobrazili: okuliare na snowboard, nepremokav\u00e9 top\u00e1nky, elektrick\u00fd skateboard, liek proti ka\u0161\u013eu, gin a reklama na auto.<\/p>\n\n\n\n<p>Tieto reklamy nemali\u00a0 ni\u010d spolo\u010dn\u00e9 s veg\u00e1nskym jedlom, vysok\u00fdmi podp\u00e4tkami ani s baz\u00e9nom v z\u00e1hrade. <strong>Pre\u010do sa mu teda zobrazili spom\u00ednan\u00e9 reklamy? <\/strong>Vysvetlenie je ve\u013emi jednoduch\u00e9 a op\u00e4\u0165 vych\u00e1dza z princ\u00edpov algoritmov, ktor\u00e9 soci\u00e1lne siete pou\u017e\u00edvaj\u00fa na svoje fungovanie. Na z\u00e1klade \u00fadajov, ktor\u00e9 Jake Instagramu poskytol, rovnako tak aktivity, ktor\u00fa dennodenne v aplik\u00e1cii vykon\u00e1va, mu t\u00e1to platforma zobrazila produkty, pri ktor\u00fdch je \u0161anca, \u017ee si ich niekedy v bud\u00facnosti k\u00fapi. Ako na to Instagram pri\u0161iel? <\/p>\n\n\n\n<p>Z jeho profilu zist\u00edte, \u017ee je mu\u017e okolo tridsiatky, \u017eenat\u00fd, rodinne zalo\u017een\u00fd, tr\u00e1viaci \u010das vonku a obzvl\u00e1\u0161\u0165 pri extr\u00e9mnych \u0161portoch. Ale potom je tu zauj\u00edmav\u00e1 \u010das\u0165. R\u00f4znym \u013eu\u010fom spomenul, \u017ee \u010doskoro p\u00f4jde na snowboard, po\u010dula ho aplik\u00e1cia? Nie. Jake sleduje r\u00f4zne snowboardingov\u00e9 spolo\u010dnosti a pravidelne sa mu ich pr\u00edspevky p\u00e1\u010dia. \u010ealej, ke\u010f uskuto\u010d\u0148oval tento test, bol december a zimn\u00e1 sez\u00f3na na severnej pologuli bola na za\u010diatku, o \u010dom aj Instagram vie z \u00fadajov o polohe jeho telef\u00f3nu. Na podobnom princ\u00edpe sa mu zobrazili aj \u010fal\u0161ie reklamy.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"subscribers-form blue\"><h3>Praktick\u00e9 rady o bezpe\u010dnosti na internete. Prihl\u00e1ste sa na odber n\u00e1\u0161ho newslettra.<\/h3><div class=\"emaillist\" id=\"es_form_f1-n1\"><form action=\"\/sk\/wp-json\/wp\/v2\/posts\/5265#es_form_f1-n1\" method=\"post\" class=\"es_subscription_form es_shortcode_form  es_ajax_subscription_form\" id=\"es_subscription_form_6a079428d240d\" data-source=\"ig-es\" data-form-id=\"1\"><div class=\"es-field-wrap ig-es-form-field\"><label class=\"es-field-label\"><input class=\"es_required_field es_txt_email ig_es_form_field_email ig-es-form-input\" type=\"email\" name=\"esfpx_email\" value=\"\" placeholder=\"Zadajte svoj email\" required=\"required\" \/><\/label><\/div><input type=\"hidden\" name=\"esfpx_lists[]\" value=\"d6e737d02770\" \/><input type=\"hidden\" name=\"esfpx_lists[]\" value=\"7ee3790c5565\" \/><input type=\"hidden\" name=\"esfpx_form_id\" value=\"1\" \/><input type=\"hidden\" name=\"es\" value=\"subscribe\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es_form_identifier\" value=\"f1-n1\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es_email_page\" value=\"5265\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es_email_page_url\" value=\"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/pocuvaju-socialne-siete-nase-konverzacie-alebo-sme-len-paranoidni\/\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_status\" value=\"Unconfirmed\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es-subscribe\" id=\"es-subscribe-6a079428d240d\" value=\"94896f3872\" \/>\n\t\t\t<label style=\"position:absolute;top:-99999px;left:-99999px;z-index:-99;\" aria-hidden=\"true\"><span hidden>Please leave this field empty.<\/span><input type=\"email\" name=\"esfpx_es_hp_email\" class=\"es_required_field\" tabindex=\"-1\" autocomplete=\"-1\" value=\"\" \/><\/label><small class=\"eset-recaptcha-branding\" style=\"display:block;margin-top:8px;margin-bottom:12px;font-size:11px;line-height:1.4;\">T\u00fato str\u00e1nku chr\u00e1ni reCAPTCHA, platia <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">Pravidl\u00e1 ochrany s\u00fakromia<\/a> a <a href=\"https:\/\/policies.google.com\/terms\" target=\"_blank\" rel=\"noopener\">Zmluvn\u00e9 podmienky<\/a> spolo\u010dnosti Google.<\/small><label style=\"display: inline\"><input type=\"checkbox\" name=\"es_gdpr_consent\" value=\"true\" required=\"required\" \/>&nbsp;S\u00fahlas\u00edm s prihl\u00e1sen\u00edm na odber newslettera a \u010fal\u0161\u00edch marketingov\u00fdch materi\u00e1lov prostredn\u00edctvom emailu. Viac inform\u00e1ci\u00ed o sprac\u00favan\u00ed osobn\u00fdch \u00fadajov je k dispoz\u00edcii na str\u00e1nke venovanej  <a href=\"https:\/\/www.eset.com\/sk\/ochrana-sukromia\/\" target=\"_blank\">Ochrane s\u00fakromia<\/a>.<\/label><br \/><input type=\"submit\" name=\"submit\" class=\"es_subscription_form_submit es_submit_button es_textbox_button\" id=\"es_subscription_form_submit_6a079428d240d\" value=\"Odosla\u0165\" \/><span class=\"es_spinner_image\" id=\"spinner-image\"><img decoding=\"async\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/plugins\/email-subscribers-premium\/lite\/public\/images\/spinner.gif\" alt=\"Loading\" \/><\/span><\/form><span class=\"es_subscription_message \" id=\"es_subscription_message_6a079428d240d\" role=\"alert\" aria-live=\"assertive\"><\/span><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Rovnak\u00fd test uskuto\u010dnil aj s vypnut\u00fdm mikrof\u00f3nom. Zobrazili sa mu reklamy na cestovn\u00e9 ta\u0161ky na snowboard, \u010do op\u00e4\u0165 odzrkad\u013euje z\u00e1ujmy, viano\u010dn\u00e9 akcie, ktor\u00e9 s\u00fa typick\u00e9 pre december, \u010di reklama na tenisky zna\u010dky Nike, ktor\u00e1 sa mu zobrazila potom, \u010do si jedny k\u00fapil online. \u00dadaje boli teda z\u00edskan\u00e9 z r\u00f4znych zariaden\u00ed, na ktor\u00fdch si prezeral str\u00e1nky top\u00e1nok Nike, zatia\u013e \u010do bol s\u00fa\u010dasne prihl\u00e1sen\u00fd na svojom Facebooku.<\/p>\n\n\n\n<h2 class=\"has-custom-lineheight wp-block-heading\" style=\"line-height:1.2\">Sme si vedom\u00ed skuto\u010dnosti, \u017ee spolo\u010dnosti o n\u00e1s zbieraj\u00fa obrovsk\u00e9 mno\u017estvo inform\u00e1ci\u00ed?<\/h2>\n\n\n\n<p>Soci\u00e1lne siete funguj\u00fa v\u010faka svojim algoritmom. <strong>Neexistuj\u00fa algoritmy, ktor\u00e9 by n\u00e1s sp\u00e1jali.<\/strong> Existuj\u00fa v\u0161ak algoritmy, ktor\u00e9 funguj\u00fa tak, aby zarobili peniaze a dosahovali svoje ciele. Nie je preto mo\u017en\u00e9, aby n\u00e1s bez n\u00e1\u0161ho s\u00fahlasu niekto odpo\u010d\u00faval. Napriek tomu sa to m\u00f4\u017ee javi\u0165 ako fakt. Niektor\u00ed \u013eudia tvrdia, \u017ee ich toto cielenie reklamy neob\u0165a\u017euje, in\u00ed to pova\u017euj\u00fa za naru\u0161enie svojho s\u00fakromia.<\/p>\n\n\n\n<p>Vo v\u00fdsledku s\u00fa tieto algoritmy <strong>p\u00f4sobiv\u00e9, prepracovan\u00e9<\/strong> a v kone\u010dnom d\u00f4sledku <strong>nikto nevie, ako funguj\u00fa,<\/strong> alebo \u010do v\u0161etko o n\u00e1s vedia. Ist\u00e9 je len, \u017ee&nbsp; zachyt\u00e1vaj\u00fa relevantn\u00e9 a k\u013e\u00fa\u010dov\u00e9 osobn\u00e9 \u00fadaje, ktor\u00e9 im poskytujeme prihl\u00e1sen\u00edm sa do t\u00fdchto platforiem a&nbsp;na\u0161ou ka\u017edodennou aktivitou, ktor\u00e1 sa pre n\u00e1s stala &nbsp;prirodzenou do tej miery, \u017ee ju u\u017e nepova\u017eujeme za hrozbu. <strong>Pam\u00e4tajte, \u017ee ak dostanete v\u0161etky tieto produkty zadarmo, mus\u00edte by\u0165 produktom vy sami.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/www.welivesecurity.com\/2020\/02\/24\/is-your-phone-listening-to-you\/\">WeLiveSecurity<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sme si vedom\u00ed skuto\u010dnosti, \u017ee spolo\u010dnosti o n\u00e1s zbieraj\u00fa obrovsk\u00e9 mno\u017estvo inform\u00e1ci\u00ed?<\/p>\n","protected":false},"author":5,"featured_media":5337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[82,123],"tags":[],"class_list":["post-5265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-bezpecnost","category-socialne-siete"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Po\u010d\u00favaj\u00fa soci\u00e1lne siete na\u0161e konverz\u00e1cie? | ESET<\/title>\n<meta name=\"description\" content=\"Boli by platformy soci\u00e1lnych siet\u00ed schopn\u00e9 spracova\u0165 tak\u00e9 mno\u017estvo \u00fadajov za de\u0148 a to bez toho, aby sme o tom vedeli?\" \/>\n<meta name=\"robots\" content=\"index, follow, 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