{"id":3203,"date":"2020-02-01T11:00:59","date_gmt":"2020-02-01T11:00:59","guid":{"rendered":"https:\/\/bezpecnenanete.eset.com\/sk\/?p=3203"},"modified":"2020-02-18T13:46:27","modified_gmt":"2020-02-18T13:46:27","slug":"viete-rozpoznat-falosne-spravy-a-dezinformacie-v-kazdodennej-zaplave-informacii","status":"publish","type":"post","link":"https:\/\/bezpecnenanete.eset.com\/sk\/it-bezpecnost\/viete-rozpoznat-falosne-spravy-a-dezinformacie-v-kazdodennej-zaplave-informacii\/","title":{"rendered":"Viete rozpozna\u0165 falo\u0161n\u00e9 spr\u00e1vy a dezinform\u00e1cie v ka\u017edodennej z\u00e1plave inform\u00e1ci\u00ed?"},"content":{"rendered":"\n
\"fake<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Falo\u0161n\u00e9 spr\u00e1vy a dezinform\u00e1cie\ns\u00fa s\u00fa\u010das\u0165ou n\u00e1\u0161ho sveta tak dlho ako samotn\u00e9 spr\u00e1vy. Niekedy m\u00f4\u017ee \u00eds\u0165 len o prost\u00fd\n\u017eart, no v niektor\u00fdch pr\u00edpadoch predstavuj\u00fa\nove\u013ea v\u00e1\u017enej\u0161ie riziko<\/strong>. <\/p>\n\n\n\n

Kon\u0161pir\u00e1tori m\u00f4\u017eu ma\u0165 r\u00f4zne d\u00f4vody na \u0161\u00edrenie nepravdy. \u0160\u00edria\nnepravdiv\u00e9 inform\u00e1cie o etnick\u00fdch skupin\u00e1ch, ktor\u00e9 m\u00f4\u017eu vies\u0165 k n\u00e1rastu\nrasovej a etnickej diskrimin\u00e1cie. V\npr\u00edpade falo\u0161n\u00fdch spr\u00e1v spojen\u00fdch s politick\u00fdmi kampa\u0148ami ide \u010dasto o z\u00e1ujmy\nvy\u0161\u0161\u00edch kruhov, napr\u00edklad snaha o z\u00edskanie moci v \u0161t\u00e1te. <\/p>\n\n\n\n

Be\u017en\u00fd \u010dlovek sa v\u0161ak m\u00f4\u017ee stretn\u00fa\u0165 aj s komer\u010dn\u00fdm mot\u00edvom. <\/strong>Napr\u00edklad propaguj\u00fa predaj neoveren\u00fdch lie\u010div s cie\u013eom z\u00edska\u0165 z\u00e1robok alebo pre zisk z rekl\u00e1m na str\u00e1nke. Predstavte si aj zdanlivo neutr\u00e1lny \u010dl\u00e1nok, ktor\u00fd sa v\u00e1s v skuto\u010dnosti sna\u017e\u00ed presved\u010di\u0165, aby ste si k\u00fapili konkr\u00e9tny produkt, pozreli si telev\u00edznu rel\u00e1ciu alebo sledovali vplyvn\u00fa internetov\u00fa hviezdu. To je len zop\u00e1r pr\u00edkladov z mno\u017estva, s ktor\u00fdmi sa stret\u00e1vame takmer ka\u017ed\u00fd de\u0148. <\/p>\n\n\n\n

Nekone\u010dn\u00e1 z\u00e1plava inform\u00e1ci\u00ed <\/h2>\n\n\n\n

Ako uk\u00e1zalo ve\u013ea ned\u00e1vnych\nudalost\u00ed z r\u00f4znych k\u00fatov na\u0161ej plan\u00e9ty, za najv\u00e4\u010d\u0161\u00ed zdroj \u0161\u00edrenia dezinform\u00e1ci\u00ed sa pova\u017euje internet\na soci\u00e1lne m\u00e9di\u00e1.<\/strong> <\/strong>Internet je\ns\u00edce svet pln\u00fd neobmedzen\u00fdch mo\u017enost\u00ed, v\u010faka ktor\u00e9mu dnes m\u00e1me na dosah ruky\nmno\u017estvo inform\u00e1ci\u00ed s potenci\u00e1lom sp\u00e1ja\u0165 svet, ale mo\u017eno ho ve\u013emi jednoducho zneu\u017ei\u0165\nna rozsievanie klamstiev a rozde\u013eovanie \u013eud\u00ed. <\/p>\n\n\n\n

Naozaj sa n\u00e1jdu medzi nami \u013eudia, ktor\u00ed veria, \u017ee Zem je ploch\u00e1, prist\u00e1li tu mimozem\u0161\u0165ania \u010di v mori pl\u00e1va morsk\u00e1 panna? Na soci\u00e1lnych sie\u0165ach je mnoho pou\u017e\u00edvate\u013eov, ktor\u00ed sa sna\u017eia presved\u010di\u0165 ostatn\u00fdch o skuto\u010dne absurdn\u00fdch veciach. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Zauj\u00edmavos\u0165\"<\/figure>
\n

Zauj\u00edmavos\u0165<\/p>\n\n\n\n

Pozrite sa napr\u00edklad na t\u00fato prvoapr\u00edlov\u00fa falo\u0161n\u00fa spr\u00e1vu z roku 1957<\/a>. Uzn\u00e1van\u00e1 n\u00e1rodn\u00e1 telev\u00edzna stanica v ove\u013ea konzervat\u00edvnej\u0161ej dobe vyu\u017eila seri\u00f3znu rel\u00e1ciu o aktu\u00e1lnych udalostiach (Panorama), aby si na prv\u00e9ho apr\u00edla vystrelila z britsk\u00fdch ob\u010danov.<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n

Pomerne ve\u013ek\u00fd probl\u00e9m\npredstavuje v\u0161ak skuto\u010dnos\u0165, \u017ee \u013eudia v mno\u017estve inform\u00e1ci\u00ed, ktor\u00e9 ka\u017ed\u00fd\nde\u0148 prij\u00edmaj\u00fa, nevedia rozl\u00ed\u0161i\u0165 skuto\u010dn\u00e9\nspr\u00e1vy od propagandy \u010di klamliv\u00fdch inform\u00e1ci\u00ed.<\/strong> Pritom znalos\u0165\nt\u00fdchto vec\u00ed a schopnos\u0165 aplikova\u0165 ich v ka\u017edodennom \u017eivote m\u00f4\u017ee v\u00fdrazne ovplyvni\u0165\nto, ak\u00e9 spr\u00e1vy \u013eudia prij\u00edmaj\u00fa a ktor\u00e9 z nich sa rozhodn\u00fa \u010falej \u0161\u00edri\u0165.\n<\/p>\n\n\n\n

Nespr\u00e1vne vyhodnotenie inform\u00e1cie a neporozumenie obsahu spr\u00e1vy m\u00f4\u017ee vies\u0165 k viacer\u00fdm negat\u00edvnym javom.\n<\/strong>U jednotlivcov sa m\u00f4\u017eu prejavova\u0165 znaky soci\u00e1lnej izol\u00e1cie. Napr\u00edklad\nvyh\u00fdban\u00edm sa kontaktu s okolit\u00fdm svetom \u010di verejn\u00fdch podujat\u00ed, preto\u017ee sa\nob\u00e1vaj\u00fa, \u017ee sa im nie\u010do stane, napr\u00edklad bud\u00fa \u00fa\u010dastn\u00edkmi teroristick\u00e9ho \u00fatoku.\nTak\u00e9to pocity vznikaj\u00fa \u0161\u00edren\u00edm nepravdiv\u00fdch inform\u00e1ci\u00ed, ktor\u00fdch jedin\u00fdm cie\u013eom\nje vyvola\u0165 u \u013eud\u00ed pocit strachu \u010di nebezpe\u010denstva. Izol\u00e1cia od okolit\u00e9ho\nsveta sa \u010doraz viac spom\u00edna v spojen\u00ed so soci\u00e1lnymi sie\u0165ami. Na soci\u00e1lnych\nsie\u0165ach si h\u013eadaj\u00fa a vytv\u00e1raj\u00fa vlastn\u00e9 komunity podobne zm\u00fd\u0161\u013eaj\u00facich\npou\u017e\u00edvate\u013eov, \u010d\u00edm sa \u010dasto izoluj\u00fa od r\u00f4znych n\u00e1zorov okolit\u00e9ho sveta. V pr\u00edpade\ndezinform\u00e1ci\u00ed to m\u00f4\u017ee vies\u0165 k tomu, \u017ee sa \u010dlovek odstrihne od objekt\u00edvnej\u0161\u00edch\nzdrojov inform\u00e1ci\u00ed.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Podcast<\/figure>
Podcast Klik \u0161peci\u00e1l: Dezinform\u00e1cie \u2013 Ako rozpozna\u0165 falo\u0161n\u00e9 spr\u00e1vy? <\/span>

Raz do mesiaca cel\u00fd nasleduj\u00faci rok vyjde jeden \u0161peci\u00e1lny Klik, ktor\u00fd sa bude venova\u0165 kyberbezpe\u010dnosti.\u00a0 <\/p>\n

\u010c\u00edta\u0165 viac<\/a><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n

V hor\u0161om pr\u00edpade m\u00f4\u017ee v\u0161ak d\u00f4js\u0165 a\u017e k spolo\u010densky nebezpe\u010dn\u00fdm zmen\u00e1m v spr\u00e1van\u00ed \u010di dokonca k radikaliz\u00e1cii. Ak sa tento efekt posiln\u00ed pou\u017eit\u00edm ob\u013e\u00faben\u00fdch soci\u00e1lnych siet\u00ed a zasiahne tak v\u00e4\u010d\u0161iu skupinu v spolo\u010dnosti, m\u00f4\u017ee d\u00f4js\u0165 k negat\u00edvnym javom, napr\u00edklad k op\u00e4tovn\u00e9mu roz\u0161\u00edreniu eradikovan\u00fdch ochoren\u00ed alebo k vzostupu \u00fatokov na men\u0161iny.  <\/p>\n\n\n\n

Falo\u0161n\u00e9 spr\u00e1vy v s\u00fa\u010dasnosti<\/h2>\n\n\n\n

Mnoh\u00e9 soci\u00e1lne m\u00e9di\u00e1 s\u00fa\nkritizovan\u00e9 za to, \u017ee v boji proti\nfalo\u0161n\u00fdm spr\u00e1vam a dezinform\u00e1ci\u00e1m nevyv\u00edjaj\u00fa dostato\u010dn\u00e9 \u00fasilie<\/strong> a ak\nzakro\u010dia, tak a\u017e pr\u00edli\u0161 neskoro. St\u00e1le hlasnej\u0161ie sa oz\u00fdvaj\u00fa hlasy za to, aby\nsoci\u00e1lne siete niesli zodpovednos\u0165 za obsah, ktor\u00fd sa objav\u00ed na ich webov\u00fdch\nstr\u00e1nkach. V tomto pr\u00edpade by v\u0161ak z logistick\u00e9ho aj pr\u00e1vneho h\u013eadiska bolo\npotrebn\u00e9 doladi\u0165 viacer\u00e9 technick\u00e9 detaily, na \u010do si zrejme e\u0161te budeme musie\u0165\nnejak\u00fd \u010das po\u010dka\u0165. <\/p>\n\n\n\n

Pou\u017e\u00edvatelia preto musia by\u0165 sami schopn\u00ed rozl\u00ed\u0161i\u0165 pravdu od l\u017e\u00ed<\/strong>. No pou\u017e\u00edvate\u013esk\u00e1 z\u00e1klad\u0148a internetu je obrovsk\u00e1. Pre\nsamotn\u00fdch dospel\u00fdch je dos\u0165 \u0165a\u017ek\u00e9 identifikova\u0165 falo\u0161n\u00fa spr\u00e1vu, tak ako to m\u00f4\u017eu\nzvl\u00e1dnu\u0165 napr\u00edklad tak\u00ed seniori alebo t\u00edned\u017eeri a mlad\u00ed \u013eudia? T\u00ed s\u00fa\nobzvl\u00e1\u0161\u0165 zranite\u013en\u00ed, preto\u017ee pokia\u013e ide o aktu\u00e1lne spr\u00e1vy, \u010dastej\u0161ie sa\nspoliehaj\u00fa pr\u00e1ve na soci\u00e1lne siete. <\/p>\n\n\n\n

Rozpozna\u0165 falo\u0161n\u00e9 spr\u00e1vy a dezinform\u00e1cie v ka\u017edodennej z\u00e1plave inform\u00e1ci\u00ed je n\u00e1ro\u010dn\u00e9. Ako identifikova\u0165 skuto\u010dn\u00e9 a objekt\u00edvne spr\u00e1vy a v\u00fdslovne falo\u0161n\u00e9 spr\u00e1vy? Tento mesiac v\u00e1s to nau\u010d\u00edme. <\/p>\n\n\n\n

\n\n\n\n

Autor: T\u00edm ESET
Odborn\u00ed konzultanti: Vladim\u00edra Kurincov\u00e1 \u010cavojov\u00e1<\/strong>, samostatn\u00e1 vedeck\u00e1 v\u00fdskumn\u00ed\u010dka, \u00dastav experiment\u00e1lnej psychol\u00f3gie CSPV a spoluautorka knihy Pre\u010do \u013eudia veria nezmyslom (2019) a
Mgr. Marek Jurkovi\u010d PhD.<\/strong>, Market Research Specialist spolo\u010dnosti ESET, psychol\u00f3g, b\u00fdval\u00fd vedeck\u00fd pracovn\u00edk SAV a spoluautor knihy Pre\u010do \u013eudia veria nezmyslom (2019) <\/p>\n","protected":false},"excerpt":{"rendered":"

Niekedy m\u00f4\u017ee \u00eds\u0165 len o prost\u00fd \u017eart, no v niektor\u00fdch pr\u00edpadoch predstavuj\u00fa ove\u013ea v\u00e1\u017enej\u0161ie riziko. <\/p>\n","protected":false},"author":5,"featured_media":3204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[112,82],"tags":[],"class_list":["post-3203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dezinformacie","category-it-bezpecnost"],"yoast_head":"\nViete rozpozna\u0165 falo\u0161n\u00e9 spr\u00e1vy a dezinform\u00e1cie? | ESET<\/title>\n<meta name=\"description\" content=\"Niekedy m\u00f4\u017ee \u00eds\u0165 len o prost\u00fd \u017eart, no predstavuj\u00fa aj ove\u013ea v\u00e1\u017enej\u0161ie riziko. 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