{"id":16705,"date":"2026-03-25T09:16:43","date_gmt":"2026-03-25T09:16:43","guid":{"rendered":"https:\/\/bezpecnenanete.eset.com\/sk\/?p=16705"},"modified":"2026-04-08T12:29:09","modified_gmt":"2026-04-08T12:29:09","slug":"influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu","status":"publish","type":"post","link":"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/","title":{"rendered":"Ako kyberzlo\u010dinci cielia na\u00a0tvorcov obsahu"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/hlavny-banner-1200x628_2026-9-1024x536.jpg\" alt=\"\u00fatoky na influencerov n\u00e1h\u013eadov\u00fd obr\u00e1zok ESET\" class=\"wp-image-16706\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/hlavny-banner-1200x628_2026-9-1024x536.jpg 1024w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/hlavny-banner-1200x628_2026-9-300x157.jpg 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/hlavny-banner-1200x628_2026-9-768x402.jpg 768w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/hlavny-banner-1200x628_2026-9-370x194.jpg 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/hlavny-banner-1200x628_2026-9-760x398.jpg 760w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/hlavny-banner-1200x628_2026-9.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>By\u0165 influencerom dnes nie je \u013eahk\u00e9. Zna\u010dky m\u00ed\u0148aj\u00fa menej, pr\u00edjmy z\u00a0reklamy klesaj\u00fa a\u00a0konkurencia je siln\u00e1 \u2013 vr\u00e1tane <a href=\"https:\/\/www.welivesecurity.com\/en\/social-media\/deepfake-doctors-tiktok-bogus-cures\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencerov generovan\u00fdch umelou inteligenciou<\/a> a\u00a0imit\u00e1torov. Pod\u013ea <a href=\"https:\/\/www.pymnts.com\/news\/social-commerce\/2024\/half-of-all-influencers-peak-at-15k-per-year\/#:~:text=And%20very%20few%20creators%20are,workers%20%E2%80%94%20$58%2C084%20%E2%80%94%20in%202023.\" target=\"_blank\" rel=\"noreferrer noopener\">jednej \u0161t\u00fadie<\/a> pribli\u017ene polovica influencerov zarob\u00ed ro\u010dne len 15\u00a0000\u00a0USD alebo menej, zatia\u013e \u010do iba jeden z\u00a0desiatich prekro\u010d\u00ed hranicu 100\u00a0000\u00a0USD. Akoby to nesta\u010dilo, objavuje sa \u010fal\u0161ia v\u00fdzva: influenceri s\u00fa \u010doraz ob\u013e\u00fabenej\u0161\u00edm cie\u013eom kyberzlo\u010dincov. Na\u00a0\u00fatoky na influencerov a potenci\u00e1lne rizik\u00e1 poukazuje napr\u00edklad <a href=\"https:\/\/www.darkreading.com\/remote-workforce\/influencers-phishers-tesla-red-bull-jobs\" target=\"_blank\" rel=\"noreferrer noopener\">ned\u00e1vna spearphishingov\u00e1 kampa\u0148<\/a> zneu\u017e\u00edvaj\u00faca zna\u010dky ako Tesla a\u00a0Red Bull.<\/p>\n\n\n\n<p>Kompromit\u00e1cia \u00fa\u010dtu m\u00f4\u017ee ma\u0165 zdrvuj\u00faci vplyv nielen na&nbsp;samotn\u00fa obe\u0165, ale aj na&nbsp;jej sledovate\u013eov a&nbsp;potenci\u00e1lnych obchodn\u00fdch partnerov. Ak tvor\u00edte obsah na&nbsp;soci\u00e1lnych sie\u0165ach, mo\u017eno je na\u010dase znovu si prejs\u0165 osved\u010den\u00e9 postupy zabezpe\u010denia \u00fa\u010dtu.<\/p>\n\n\n\n<p class=\"has-bg-color-color has-text-link-background-color has-text-color has-background has-link-color wp-elements-2b7741934aa93ac73d0ee1986be99853\">ODPOR\u00da\u010cAN\u00dd \u010cL\u00c1NOK<br><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/rodicia-a-deti\/sephora-kids-trend-ktory-ohrozuje-nielen-zdravie-ale-aj-digitalnu-bezpecnost-deti\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sephora kids: Trend, ktor\u00fd ohrozuje nielen zdravie, ale aj digit\u00e1lnu bezpe\u010dnos\u0165 det\u00ed<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010c\u00edm s\u00fa influenceri pre hackerov zauj\u00edmav\u00ed?<\/h2>\n\n\n\n<p>\u00dato\u010dn\u00edci zvy\u010dajne h\u013eadaj\u00fa u\u00a0potenci\u00e1lnych online obet\u00ed nieko\u013eko vec\u00ed. Ak sa rozhodn\u00fa prevzia\u0165 kontrolu nad <a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/ako-hacknute-kanaly-na-youtube-siria-podvody-a-malver\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00fa\u010dtami influencerov na\u00a0soci\u00e1lnych sie\u0165ach<\/a>, vyber\u00fa si tie s\u00a0\u010do najv\u00e4\u010d\u0161\u00edm po\u010dtom sledovate\u013eov. V\u010faka tomu dok\u00e1\u017eu svoje podvody alebo malv\u00e9r roz\u0161\u00edri\u0165 \u0161iroko\u2011\u010faleko. Ide\u00e1lne sa chc\u00fa zamera\u0165 aj na\u00a0influencerov, ktor\u00ed si mesiacmi \u010di rokmi poskytovania r\u00e1d online vybudovali dlhodob\u00fa d\u00f4veru u\u00a0svojho publika. K\u00a0z\u00edskaniu d\u00f4very m\u00f4\u017eu dopom\u00f4c\u0165 aj odznaky overenia. V\u00a0ka\u017edom pr\u00edpade to znamen\u00e1, \u017ee sledovatelia s\u00a0v\u00e4\u010d\u0161ou pravdepodobnos\u0165ou bez uv\u00e1\u017eenia klikn\u00fa na\u00a0odkazy v\u00a0t\u00fdchto \u00fa\u010dtoch.<\/p>\n\n\n\n<p>Netreba dod\u00e1va\u0165, \u017ee hackeri potrebuj\u00fa, aby sa \u00fa\u010dty dali \u013eahko kompromitova\u0165. \u010coko\u013evek chr\u00e1nen\u00e9 len slab\u00fdm heslom je pre oportunistick\u00e9ho kyberzlo\u010dinca priam dar\u010dekom.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"996\" height=\"745\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/image-3.png\" alt=\"\" class=\"wp-image-16707\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/image-3.png 996w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/image-3-300x224.png 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/image-3-768x574.png 768w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/image-3-370x277.png 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/image-3-760x568.png 760w\" sizes=\"auto, (max-width: 996px) 100vw, 996px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Tento phishingov\u00fd e\u2011mail obsahuje malv\u00e9r, ktor\u00fd vyma\u017ee s\u00fabory cookie z\u00a0prehliada\u010da obete, \u010d\u00edm ju prin\u00fati znova zada\u0165 prihlasovacie \u00fadaje \u2013 tie s\u00fa n\u00e1sledne odoslan\u00e9 \u00fato\u010dn\u00edkovi. <br>Zdroj:\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=5FzsM3V5xRo\" target=\"_blank\" rel=\"noreferrer noopener\">The PC Security Channel<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ako vyzeraj\u00fa \u00fatoky na influencerov?<\/h2>\n\n\n\n<p>Pri \u00fatokoch na\u00a0influencerov sa v\u0161etko za\u010d\u00edna samotn\u00fdm \u00fa\u010dtom na\u00a0soci\u00e1lnej sieti \u2013 \u010di u\u017e ide o\u00a0X (predt\u00fdm Twitter), YouTube, TikTok, Instagram alebo in\u00fa platformu. V\u00a0<a href=\"https:\/\/www.cybersecurity-insiders.com\/tiktok-influencers-being-targeted-by-cyber-attacks-for-election-results-manipulation\/\" target=\"_blank\" rel=\"noreferrer noopener\">zriedkav\u00fdch pr\u00edpadoch<\/a> je kone\u010dn\u00fdm cie\u013eom \u0161t\u00e1tom podporovan\u00e1 dezinforma\u010dn\u00e1 kampa\u0148. Naj\u010dastej\u0161ie v\u0161ak ide o\u00a0finan\u010dne motivovan\u00fa po\u010d\u00edta\u010dov\u00fa kriminalitu. Existuje nieko\u013eko sp\u00f4sobov, ako z\u00edska\u0165 pr\u00edstup k\u00a0\u00fa\u010dtom, najm\u00e4:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkbox\">\n<li><strong>Spearphishing:<\/strong> mimoriadne cielen\u00e9 phishingov\u00e9 \u00fatoky, ktor\u00e9 maj\u00fa oklama\u0165 jednotlivca, aby odovzdal svoje prihlasovacie \u00fadaje. \u00dato\u010dn\u00edci pri nich \u010dasto vyu\u017e\u00edvaj\u00fa verejne dostupn\u00e9 inform\u00e1cie o\u00a0obeti, aby p\u00f4sobili d\u00f4veryhodnej\u0161ie. <a href=\"https:\/\/www.welivesecurity.com\/en\/scams\/dear-all-what-are-some-common-subject-lines-in-phishing-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phishingov\u00e9 e\u2011maily<\/a> alebo textov\u00e9 spr\u00e1vy m\u00f4\u017eu obsahova\u0165 \u0161kodliv\u00fd odkaz \u010di pr\u00edlohu, ktor\u00e1 nen\u00e1padne nain\u0161taluje <a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/data-v-ohrozeni-co-su-infostealery-a-ako-sa-pred-nimi-chranit\/\" target=\"_blank\" rel=\"noreferrer noopener\">infostealer<\/a> (malv\u00e9r na\u00a0kr\u00e1de\u017e inform\u00e1ci\u00ed) do\u00a0zariadenia obete. Takto sa \u00fato\u010dn\u00edci dostan\u00fa k\u00a0citliv\u00fdm \u00fadajom, ako s\u00fa hesl\u00e1.<\/li>\n\n\n\n<li><strong>Credential stuffing\/\u00fatok hrubou silou: <\/strong>\u00fatoky hrubou silou s\u00fa zalo\u017een\u00e9 na\u00a0pokusoch a\u00a0omyloch, pri ktor\u00fdch automatizovan\u00fd softv\u00e9r sk\u00fa\u0161a zad\u00e1va\u0165 popul\u00e1rne hesl\u00e1 (sprejovanie hesiel) alebo u\u017e predt\u00fdm uniknut\u00e9 hesl\u00e1 (credential stuffing) vo\u00a0ve\u013ekom mno\u017estve \u00fa\u010dtov \u010di webov\u00fdch str\u00e1nok. Ke\u010f sa podar\u00ed n\u00e1js\u0165 spr\u00e1vnu kombin\u00e1ciu prihlasovacieho mena a\u00a0hesla, \u00fato\u010dn\u00edci s\u00fa dnu.<\/li>\n\n\n\n<li><strong>V\u00fdmena SIM karty: <\/strong>hackeri presved\u010dia pracovn\u00edka telekomunika\u010dnej spolo\u010dnosti, aby preniesol telef\u00f3nne \u010d\u00edslo obete na\u00a0SIM\u00a0kartu, ktor\u00fa maj\u00fa pod kontrolou. V\u010faka tomu m\u00f4\u017eu zachyt\u00e1va\u0165 k\u00f3dy dvojfaktorovej autentifik\u00e1cie, ktor\u00e9 sa \u010dasto pou\u017e\u00edvaj\u00fa na\u00a0overenie pr\u00edstupu do\u00a0\u00fa\u010dtov na\u00a0soci\u00e1lnych sie\u0165ach.<\/li>\n<\/ul>\n\n\n\n<p>Treba doda\u0165, \u017ee kyberzlo\u010dincom pom\u00e1ha dosahova\u0165 ich ciele umel\u00e1 inteligencia \u2013 vytv\u00e1ra presved\u010divej\u0161ie phishingov\u00e9 e\u2011maily v&nbsp;bezchybn\u00fdch lok\u00e1lnych jazykoch, zhroma\u017e\u010fuje z\u00e1kladn\u00e9 inform\u00e1cie o&nbsp;cie\u013eoch, ktor\u00e9 mo\u017eno pou\u017ei\u0165 pri \u00fatokoch, a&nbsp;z\u00e1rove\u0148 ur\u00fdch\u013euje a&nbsp;zefekt\u00edv\u0148uje \u00fatoky hrubou silou.<\/p>\n\n\n\n<div class=\"wp-block-columns has-text-dark-color has-bd-color-background-color has-text-color has-background has-link-color wp-elements-f7b2725856d4aee97606cb48d137f263 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-spolu-kapela-1024x631.png\" alt=\"Bajtovci kapela Teleskop banner ESET\" class=\"wp-image-15663\" style=\"width:329px;height:auto\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-spolu-kapela-1024x631.png 1024w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-spolu-kapela-300x185.png 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-spolu-kapela-768x473.png 768w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-spolu-kapela-370x228.png 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-spolu-kapela-760x468.png 760w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-spolu-kapela.png 1136w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"671\" height=\"142\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-logo-1.png\" alt=\"\" class=\"wp-image-15698\" style=\"width:310px;height:auto\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-logo-1.png 671w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-logo-1-300x63.png 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-logo-1-370x78.png 370w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Objavte svet Bajtovcov, kde sa digit\u00e1lny svet prel\u00edna s ka\u017edodenn\u00fdmi dobrodru\u017estvami. Pou\u010dn\u00e9 epiz\u00f3dy, ne\u010dakan\u00e9 v\u00fdzvy a st\u00e1le viac z\u00e1had na obzore! Pozrite si v\u0161etky epiz\u00f3dy.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button width-200\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"http:\/\/www.bajtovci.sk\" target=\"_blank\" rel=\"noreferrer noopener\">SLEDOVA\u0164<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u010co sa stane potom?<\/h2>\n\n\n\n<p>Ke\u010f sa kyberzlo\u010dinec dostane do&nbsp;\u00fa\u010dtu v\u00fdznamn\u00e9ho influencera, m\u00f4\u017ee ho okam\u017eite preda\u0165 na&nbsp;internete tomu, kto pon\u00fakne najviac. Alebo si ho nech\u00e1 a&nbsp;vyu\u017eije s\u00e1m. Tak \u010di onak, s&nbsp;najv\u00e4\u010d\u0161ou pravdepodobnos\u0165ou \u00fa\u010det posl\u00fa\u017ei na&nbsp;propag\u00e1ciu podvodn\u00fdch invest\u00edci\u00ed do&nbsp;kryptomien a&nbsp;in\u00fdch sch\u00e9m s\u013eubuj\u00facich r\u00fdchle zbohatnutie, ktor\u00fdch cie\u013eom je pripravi\u0165 sledovate\u013eov o&nbsp;ich \u0165a\u017eko zaroben\u00e9 peniaze. Alebo bude zneu\u017eit\u00fd na&nbsp;zverej\u0148ovanie \u0161kodliv\u00fdch odkazov, ktor\u00e9 m\u00f4\u017eu nain\u0161talova\u0165 malv\u00e9r do&nbsp;zariaden\u00ed sledovate\u013eov.<\/p>\n\n\n\n<p>\u00dato\u010dn\u00edk sa m\u00f4\u017ee pok\u00fasi\u0165 aj o&nbsp;vydieranie \u2013 napr\u00edklad obeti pohroz\u00ed, \u017ee zverejn\u00ed vulg\u00e1rny alebo provokat\u00edvny obsah, ak nezaplat\u00ed za&nbsp;obnovenie pr\u00edstupu. M\u00f4\u017ee sa dosta\u0165 k&nbsp;datab\u00e1ze kontaktn\u00fdch \u00fadajov sledovate\u013eov, ktor\u00fa pred\u00e1 alebo vyu\u017eije na&nbsp;cielen\u00e9 spamov\u00e9 \u010di phishingov\u00e9 \u00fatoky. Zneu\u017eit\u00fd \u00fa\u010det by teoreticky mohol sl\u00fa\u017ei\u0165 aj na&nbsp;\u0161\u00edrenie nepravdiv\u00fdch tvrden\u00ed o&nbsp;zna\u010dk\u00e1ch spojen\u00fdch s&nbsp;dan\u00fdm influencerom.<\/p>\n\n\n\n<p>Ak sa \u00fato\u010dn\u00edkovi podar\u00ed kompromitova\u0165 aj influencerov e\u2011shop (rovnak\u00fdmi technikami, ako s\u00fa uveden\u00e9 vy\u0161\u0161ie), m\u00f4\u017ee dokonca presmerova\u0165 prich\u00e1dzaj\u00face platby od&nbsp;sledovate\u013eov.<\/p>\n\n\n\n<p>V\u00fdsledkom s\u00fa bezpe\u010dnostn\u00e9 rizik\u00e1 pre sledovate\u013eov spojen\u00e9 s&nbsp;kr\u00e1de\u017eou identity, zni\u010den\u00e1 reput\u00e1cia zna\u010diek a&nbsp;influencerov a&nbsp;potenci\u00e1lne priame straty pre tvorcov obsahu.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"185\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2024\/10\/image-11.png\" alt=\"\" class=\"wp-image-15141\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading has-text-link-color has-text-color has-link-color has-medium-font-size wp-elements-61785827a68dd0762b70b460b4642ecd\">Komplexn\u00e1 ochrana v\u00e1\u0161ho digit\u00e1lneho \u017eivota<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color has-small-font-size wp-elements-8bb3dfd2a4acde7440c20734007bce42\">Komplexn\u00e1 ochrana v\u00e1\u0161ho digit\u00e1lneho \u017eivota. Vyberte si \u00farove\u0148 pod\u013ea svojich potrieb.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size width-300 has-small-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.eset.com\/sk\/internetova-ochrana-domacnosti\/urovne-ochrany\/\" target=\"_blank\" rel=\"noreferrer noopener\">VYBERTE SI OCHRANU<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Pod z\u00e1mkou<\/h2>\n\n\n\n<p>Tv\u00e1rou v&nbsp;tv\u00e1r riziku, ktor\u00e9 m\u00f4\u017ee ohrozi\u0165 ich existenciu, potrebuj\u00fa influenceri ak\u010dn\u00fd pl\u00e1n. Ten by mal vych\u00e1dza\u0165 z&nbsp;osved\u010den\u00fdch postupov zabezpe\u010denia \u00fa\u010dtov. Zv\u00e1\u017ete nasleduj\u00face odpor\u00fa\u010dania:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pou\u017e\u00edvajte dlh\u00e9, siln\u00e9 a\u00a0jedine\u010dn\u00e9 hesl\u00e1, ktor\u00e9 s\u00fa odolnej\u0161ie vo\u010di n\u00e1strojom na\u00a0prelamovanie hesiel vyu\u017e\u00edvaj\u00facim met\u00f3du sprejovania.<\/li>\n\n\n\n<li>Pou\u017e\u00edvajte dvojfaktorov\u00fa autentifik\u00e1ciu cez aplik\u00e1cie (napr. Google Authenticator alebo Microsoft Authenticator) namiesto SMS k\u00f3dov, ktor\u00e9 mo\u017eno zachyti\u0165. Takto sa hacker nedostane do\u00a0v\u00e1\u0161ho \u00fa\u010dtu ani v\u00a0pr\u00edpade, \u017ee z\u00edska va\u0161e heslo.<\/li>\n\n\n\n<li>Budujte si povedomie o\u00a0phishingu, najm\u00e4 o\u00a0n\u00e1vnad\u00e1ch, ktor\u00e9 hackeri \u010dasto pou\u017e\u00edvaj\u00fa na\u00a0l\u00e1kanie influencerov, ako s\u00fa zdanlivo lukrat\u00edvne sponzorsk\u00e9 zmluvy od\u00a0zn\u00e1mych zna\u010diek. Ak nie\u010do vyzer\u00e1 a\u017e pr\u00edli\u0161 dobre na\u00a0to, aby to bola pravda, zvy\u010dajne ide naozaj o\u00a0podvod.<\/li>\n\n\n\n<li>Pou\u017e\u00edvajte oddelen\u00e9 zariadenia a\u00a0e\u2011mailov\u00e9 \u00fa\u010dty na\u00a0pracovn\u00e9 a\u00a0osobn\u00e9 \u00fa\u010dely, pri\u010dom tie pracovn\u00e9 by mali ma\u0165 vy\u0161\u0161iu \u00farove\u0148 zabezpe\u010denia.<\/li>\n\n\n\n<li>Na\u00a0v\u0161etk\u00fdch zariadeniach a\u00a0po\u010d\u00edta\u010doch pou\u017e\u00edvajte bezpe\u010dnostn\u00fd softv\u00e9r od\u00a0renomovan\u00e9ho poskytovate\u013ea, ktor\u00fd zabr\u00e1ni s\u0165ahovaniu \u0161kodliv\u00fdch s\u00faborov a\u00a0blokuje phishingov\u00e9 e\u2011maily.<\/li>\n\n\n\n<li>Na\u00a0po\u010d\u00edta\u010di a\u00a0in\u00fdch zariadeniach pravidelne aktualizujte softv\u00e9r a\u00a0opera\u010dn\u00fd syst\u00e9m na\u00a0najnov\u0161iu verziu, ktor\u00e1 je v\u017edy najbezpe\u010dnej\u0161ia.<\/li>\n\n\n\n<li>Nikdy <a href=\"https:\/\/www.welivesecurity.com\/2023\/05\/16\/you-may-not-care-where-download-software-malware-does\/\" target=\"_blank\" rel=\"noreferrer noopener\">nes\u0165ahujte aplik\u00e1cie<\/a> z\u00a0neofici\u00e1lnych obchodov, preto\u017ee m\u00f4\u017eu obsahova\u0165 infostealer kradn\u00faci va\u0161e \u00fadaje.<\/li>\n<\/ul>\n\n\n\n<p>Reput\u00e1cia influencera v&nbsp;kone\u010dnom d\u00f4sledku ur\u010duje jeho komer\u010dn\u00fd \u00faspech. Preto ju treba chr\u00e1ni\u0165 za&nbsp;ka\u017ed\u00fa cenu.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influenceri maj\u00fa dosah aj d\u00f4veru, ktor\u00fa \u00fato\u010dn\u00edci radi zneu\u017e\u00edvaj\u00fa na \u0161\u00edrenie podvodov \u010di malv\u00e9ru. <\/p>\n","protected":false},"author":5,"featured_media":16709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[165,167],"tags":[],"class_list":["post-16705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybernews","category-digitalne-hrozby"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00datoky na influencerov | ESET Slovensko<\/title>\n<meta name=\"description\" content=\"Aj influenceri s\u00fa v h\u013ead\u00e1\u010diku \u00fato\u010dn\u00edkov. Ako kyberzlo\u010dinci cielia na tvorcov obsahu a ako vyzeraj\u00fa tieto \u00fatoky?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00datoky na influencerov | ESET Slovensko\" \/>\n<meta property=\"og:description\" content=\"Aj influenceri s\u00fa v h\u013ead\u00e1\u010diku \u00fato\u010dn\u00edkov. Ako kyberzlo\u010dinci cielia na tvorcov obsahu a ako vyzeraj\u00fa tieto \u00fatoky?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/\" \/>\n<meta property=\"og:site_name\" content=\"Bezpe\u010dne na nete | ESET\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ESETnaSlovensku\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-25T09:16:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T12:29:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/hlavny-banner-1200x628_2026-9-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ESET User\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"ESET User\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/cybernews\\\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/cybernews\\\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\\\/\"},\"author\":{\"name\":\"ESET User\",\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/#\\\/schema\\\/person\\\/dea8a7aed2893ceadc39b5e354c5b05e\"},\"headline\":\"Ako kyberzlo\u010dinci cielia na\u00a0tvorcov obsahu\",\"datePublished\":\"2026-03-25T09:16:43+00:00\",\"dateModified\":\"2026-04-08T12:29:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/cybernews\\\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\\\/\"},\"wordCount\":1253,\"publisher\":{\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/cybernews\\\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/hlavny-banner-1200x628_2026-9-1.jpg\",\"articleSection\":[\"Cybernews\",\"Digit\u00e1lne hrozby\"],\"inLanguage\":\"sk-SK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/cybernews\\\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\\\/\",\"url\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/cybernews\\\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\\\/\",\"name\":\"\u00datoky na influencerov | ESET Slovensko\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/cybernews\\\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/cybernews\\\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/hlavny-banner-1200x628_2026-9-1.jpg\",\"datePublished\":\"2026-03-25T09:16:43+00:00\",\"dateModified\":\"2026-04-08T12:29:09+00:00\",\"description\":\"Aj influenceri s\u00fa v h\u013ead\u00e1\u010diku \u00fato\u010dn\u00edkov. Ako kyberzlo\u010dinci cielia na tvorcov obsahu a ako vyzeraj\u00fa tieto \u00fatoky?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/cybernews\\\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\\\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/cybernews\\\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/cybernews\\\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/hlavny-banner-1200x628_2026-9-1.jpg\",\"contentUrl\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/hlavny-banner-1200x628_2026-9-1.jpg\",\"width\":1200,\"height\":628,\"caption\":\"\u00fatoky na influencerov ilustra\u010dn\u00fd obr\u00e1zok ESET\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/cybernews\\\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domovsk\u00e1 str\u00e1nka\",\"item\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ako kyberzlo\u010dinci cielia na\u00a0tvorcov obsahu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/#website\",\"url\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/\",\"name\":\"Bezpe\u010dne na nete | ESET\",\"description\":\"Praktick\u00e9 rady, ako rozpozna\u0165 digit\u00e1lne hrozby.\",\"publisher\":{\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/#organization\",\"name\":\"Bezpe\u010dne na nete | ESET\",\"url\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/bnn.svg\",\"contentUrl\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/bnn.svg\",\"caption\":\"Bezpe\u010dne na nete | ESET\"},\"image\":{\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ESETnaSlovensku\\\/\",\"https:\\\/\\\/www.instagram.com\\\/eset_slovensko\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/eset\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCtuph4SwEvitc5T-0cE1FuA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/#\\\/schema\\\/person\\\/dea8a7aed2893ceadc39b5e354c5b05e\",\"name\":\"ESET User\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/29915b098f8f9677cc5796ee2dd2358dd215824ff925345fe845a1eaf50bbb0d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/29915b098f8f9677cc5796ee2dd2358dd215824ff925345fe845a1eaf50bbb0d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/29915b098f8f9677cc5796ee2dd2358dd215824ff925345fe845a1eaf50bbb0d?s=96&d=mm&r=g\",\"caption\":\"ESET User\"},\"url\":\"https:\\\/\\\/bezpecnenanete.eset.com\\\/sk\\\/author\\\/esetuser\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00datoky na influencerov | ESET Slovensko","description":"Aj influenceri s\u00fa v h\u013ead\u00e1\u010diku \u00fato\u010dn\u00edkov. Ako kyberzlo\u010dinci cielia na tvorcov obsahu a ako vyzeraj\u00fa tieto \u00fatoky?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/","og_locale":"sk_SK","og_type":"article","og_title":"\u00datoky na influencerov | ESET Slovensko","og_description":"Aj influenceri s\u00fa v h\u013ead\u00e1\u010diku \u00fato\u010dn\u00edkov. Ako kyberzlo\u010dinci cielia na tvorcov obsahu a ako vyzeraj\u00fa tieto \u00fatoky?","og_url":"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/","og_site_name":"Bezpe\u010dne na nete | ESET","article_publisher":"https:\/\/www.facebook.com\/ESETnaSlovensku\/","article_published_time":"2026-03-25T09:16:43+00:00","article_modified_time":"2026-04-08T12:29:09+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/hlavny-banner-1200x628_2026-9-1.jpg","type":"image\/jpeg"}],"author":"ESET User","twitter_card":"summary_large_image","twitter_misc":{"Autor":"ESET User","Predpokladan\u00fd \u010das \u010d\u00edtania":"16 min\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/#article","isPartOf":{"@id":"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/"},"author":{"name":"ESET User","@id":"https:\/\/bezpecnenanete.eset.com\/sk\/#\/schema\/person\/dea8a7aed2893ceadc39b5e354c5b05e"},"headline":"Ako kyberzlo\u010dinci cielia na\u00a0tvorcov obsahu","datePublished":"2026-03-25T09:16:43+00:00","dateModified":"2026-04-08T12:29:09+00:00","mainEntityOfPage":{"@id":"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/"},"wordCount":1253,"publisher":{"@id":"https:\/\/bezpecnenanete.eset.com\/sk\/#organization"},"image":{"@id":"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/#primaryimage"},"thumbnailUrl":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/hlavny-banner-1200x628_2026-9-1.jpg","articleSection":["Cybernews","Digit\u00e1lne hrozby"],"inLanguage":"sk-SK"},{"@type":"WebPage","@id":"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/","url":"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/","name":"\u00datoky na influencerov | ESET Slovensko","isPartOf":{"@id":"https:\/\/bezpecnenanete.eset.com\/sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/#primaryimage"},"image":{"@id":"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/#primaryimage"},"thumbnailUrl":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/hlavny-banner-1200x628_2026-9-1.jpg","datePublished":"2026-03-25T09:16:43+00:00","dateModified":"2026-04-08T12:29:09+00:00","description":"Aj influenceri s\u00fa v h\u013ead\u00e1\u010diku \u00fato\u010dn\u00edkov. Ako kyberzlo\u010dinci cielia na tvorcov obsahu a ako vyzeraj\u00fa tieto \u00fatoky?","breadcrumb":{"@id":"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/#primaryimage","url":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/hlavny-banner-1200x628_2026-9-1.jpg","contentUrl":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/03\/hlavny-banner-1200x628_2026-9-1.jpg","width":1200,"height":628,"caption":"\u00fatoky na influencerov ilustra\u010dn\u00fd obr\u00e1zok ESET"},{"@type":"BreadcrumbList","@id":"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/influenceri-v-hladaciku-utocnikov-ako-kyberzlocinci-cielia-na-tvorcov-obsahu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domovsk\u00e1 str\u00e1nka","item":"https:\/\/bezpecnenanete.eset.com\/sk\/"},{"@type":"ListItem","position":2,"name":"Ako kyberzlo\u010dinci cielia na\u00a0tvorcov obsahu"}]},{"@type":"WebSite","@id":"https:\/\/bezpecnenanete.eset.com\/sk\/#website","url":"https:\/\/bezpecnenanete.eset.com\/sk\/","name":"Bezpe\u010dne na nete | ESET","description":"Praktick\u00e9 rady, ako rozpozna\u0165 digit\u00e1lne hrozby.","publisher":{"@id":"https:\/\/bezpecnenanete.eset.com\/sk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bezpecnenanete.eset.com\/sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/bezpecnenanete.eset.com\/sk\/#organization","name":"Bezpe\u010dne na nete | ESET","url":"https:\/\/bezpecnenanete.eset.com\/sk\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/bezpecnenanete.eset.com\/sk\/#\/schema\/logo\/image\/","url":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2022\/10\/bnn.svg","contentUrl":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2022\/10\/bnn.svg","caption":"Bezpe\u010dne na nete | ESET"},"image":{"@id":"https:\/\/bezpecnenanete.eset.com\/sk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ESETnaSlovensku\/","https:\/\/www.instagram.com\/eset_slovensko\/","https:\/\/www.linkedin.com\/company\/eset","https:\/\/www.youtube.com\/channel\/UCtuph4SwEvitc5T-0cE1FuA"]},{"@type":"Person","@id":"https:\/\/bezpecnenanete.eset.com\/sk\/#\/schema\/person\/dea8a7aed2893ceadc39b5e354c5b05e","name":"ESET User","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/secure.gravatar.com\/avatar\/29915b098f8f9677cc5796ee2dd2358dd215824ff925345fe845a1eaf50bbb0d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/29915b098f8f9677cc5796ee2dd2358dd215824ff925345fe845a1eaf50bbb0d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/29915b098f8f9677cc5796ee2dd2358dd215824ff925345fe845a1eaf50bbb0d?s=96&d=mm&r=g","caption":"ESET User"},"url":"https:\/\/bezpecnenanete.eset.com\/sk\/author\/esetuser\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-json\/wp\/v2\/posts\/16705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-json\/wp\/v2\/comments?post=16705"}],"version-history":[{"count":5,"href":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-json\/wp\/v2\/posts\/16705\/revisions"}],"predecessor-version":[{"id":16761,"href":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-json\/wp\/v2\/posts\/16705\/revisions\/16761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-json\/wp\/v2\/media\/16709"}],"wp:attachment":[{"href":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-json\/wp\/v2\/media?parent=16705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-json\/wp\/v2\/categories?post=16705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bezpecnenanete.eset.com\/sk\/wp-json\/wp\/v2\/tags?post=16705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}