{"id":16331,"date":"2025-09-02T07:34:16","date_gmt":"2025-09-02T07:34:16","guid":{"rendered":"https:\/\/bezpecnenanete.eset.com\/sk\/?p=16331"},"modified":"2025-09-02T10:56:19","modified_gmt":"2025-09-02T10:56:19","slug":"na-ake-nastrahy-si-dat-pozor-pri-vyhladavani-na-internete-2","status":"publish","type":"post","link":"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/na-ake-nastrahy-si-dat-pozor-pri-vyhladavani-na-internete-2\/","title":{"rendered":"Na\u00a0ak\u00e9 n\u00e1strahy si da\u0165 pozor pri vyh\u013ead\u00e1van\u00ed na\u00a0internete?\u00a0\u00a0\u00a0\u00a0"},"content":{"rendered":"\n
\"n\u00e1strahy<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Kedy ste naposledy nie\u010do h\u013eadali cez Google, Bing alebo in\u00fa vstupn\u00fa br\u00e1nu do nekone\u010dn\u00e9ho priestoru internetu? Hl\u00fapa ot\u00e1zka, v\u0161ak? Mo\u017eno to bolo len pred chv\u00ed\u013eou a mo\u017eno ste sa tak dokonca dostali k tomuto \u010dl\u00e1nku. <\/p>\n\n\n\n

Niekedy sa v\u0161ak pri vyh\u013ead\u00e1van\u00ed na internete stretneme s menej priazniv\u00fdmi v\u00fdsledkami. Ako to? N\u00e1\u0161 zvyk slepo d\u00f4verova\u0165 a klika\u0165 na prv\u00e9 pon\u00faknut\u00e9 v\u00fdsledky vyh\u013ead\u00e1vania sa stal nato\u013eko predv\u00eddate\u013en\u00fdm, \u017ee sa m\u00f4\u017ee zvrhn\u00fa\u0165 a obr\u00e1ti\u0165 proti n\u00e1m. <\/p>\n\n\n\n

Manipul\u00e1cia v\u00fdsledkov<\/h2>\n\n\n\n

Nie je \u0165a\u017ek\u00e9 n\u00e1js\u0165 varovn\u00e9 pr\u00edklady \u2013 sami si spom\u00edname na\u00a0jeden naozaj bizarn\u00fd pr\u00edpad, ktor\u00fd nemo\u017eno nespomen\u00fa\u0165: Austr\u00e1l\u010dania, ktor\u00ed ned\u00e1vno h\u013eadali tak\u00fa ne\u0161kodn\u00fa vec, akou je leg\u00e1lnos\u0165 beng\u00e1lskych ma\u010diek v\u00a0krajine<\/a>, nedostali priame inform\u00e1cie o\u00a0predpisoch t\u00fdkaj\u00facich sa dom\u00e1cich zvierat; namiesto toho nevedomky riskovali, \u017ee im bud\u00fa odcudzen\u00e9 \u00fadaje<\/a>, lebo automaticky klikli na\u00a0prv\u00fd v\u00fdsledok vyh\u013ead\u00e1vania.<\/p>\n\n\n\n

Aj ke\u010f nie ste milovn\u00edk ma\u010diek, mali by ste vedie\u0165, \u017ee h\u013eadan\u00e9 v\u00fdrazy v\u00e1m m\u00f4\u017eu narobi\u0165 nemal\u00e9 probl\u00e9my. Niektor\u00ed kybernetick\u00ed zlo\u010dinci u\u017e roky pou\u017e\u00edvaj\u00fa techniky, ktor\u00fdmi dok\u00e1\u017eu pretla\u010di\u0165 \u0161kodliv\u00e9 webov\u00e9 str\u00e1nky \u2013 napodob\u0148uj\u00face tie legit\u00edmne \u2013 na\u00a0prv\u00e9 miesta vo\u00a0v\u00fdsledkoch vyh\u013ead\u00e1vania, pri\u010dom zvy\u010dajne vyu\u017e\u00edvaj\u00fa bu\u010f nekal\u00e9 SEO techniky, alebo e\u0161te \u010dastej\u0161ie \u0161kodliv\u00e9 reklamy viazan\u00e9 na\u00a0vyh\u013ead\u00e1vanie<\/a>.<\/p>\n\n\n\n

Jeden zo sofistikovan\u00fdch pr\u00edkladov SEO podvodu ako slu\u017eby odhalili v\u00fdskumn\u00edci spolo\u010dnosti ESET v roku 2021<\/a> po n\u00e1jden\u00ed dovtedy nezdokumentovan\u00e9ho tr\u00f3jskeho ko\u0148a na strane servera, ktor\u00fd manipuloval s v\u00fdsledkami vyh\u013ead\u00e1va\u010da t\u00fdm, \u017ee preberal kontrolu nad reput\u00e1ciou webov\u00fdch str\u00e1nok, ktor\u00e9 kompromitoval. Podobn\u00e9 kampane boli op\u00e4\u0165 zaznamenan\u00e9<\/a> len pred nieko\u013ek\u00fdmi t\u00fd\u017ed\u0148ami.<\/p>\n\n\n\n

V\u00fdskumn\u00edci spolo\u010dnosti ESET takisto identifikovali kampa\u0148<\/a>, ktor\u00e1 do v\u00fdsledkov vyh\u013ead\u00e1vania Google nasadzovala reklamy. Tie naviedli obete na falo\u0161n\u00e9 webov\u00e9 str\u00e1nky podobaj\u00face sa na popul\u00e1rny softv\u00e9r, napr\u00edklad Firefox, WhatsApp alebo Telegram. Kone\u010dn\u00fdm cie\u013eom bolo z\u00edska\u0165 \u00fapln\u00fa kontrolu nad napadnut\u00fdmi zariadeniami.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Obr\u00e1zok \u010d.\u00a01. Falo\u0161n\u00e1 webov\u00e1 str\u00e1nka zamie\u0161an\u00e1 do\u00a0v\u00fdsledkov vyh\u013ead\u00e1vania pre\u00a0Firefox, ktor\u00e1 cieli na\u00a0\u010d\u00ednsky hovoriacich pou\u017e\u00edvate\u013eov (obr\u00e1zok: landiannews.com).<\/p>\n\n\n\n

Rizik\u00e1 sa nevyh\u00fdbaj\u00fa ani vyh\u013ead\u00e1va\u010du Google. Pod\u013ea najnov\u0161ej spr\u00e1vy o bezpe\u010dnosti rekl\u00e1m<\/a> spolo\u010dnos\u0165 v roku 2023 zablokovala alebo odstr\u00e1nila viac ako 5,5 miliardy rekl\u00e1m, \u010do je o nie\u010do viac ako v predch\u00e1dzaj\u00facom roku, a pozastavila 12,7 mili\u00f3na \u00fa\u010dtov inzerentov, teda takmer dvojn\u00e1sobok oproti roku 2022.  <\/p>\n\n\n\n

Niektor\u00fdm hrozb\u00e1m sa v\u0161ak dar\u00ed prek\u013aznu\u0165. Preto sa oplat\u00ed pozna\u0165 rizik\u00e1 spojen\u00e9 s organick\u00fdmi aj platen\u00fdmi v\u00fdsledkami vyh\u013ead\u00e1vania a vedie\u0165, ako oddeli\u0165 zrno od pliev. <\/p>\n\n\n\n

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\n
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\"\"<\/figure>\n<\/div>\n\n\n\n
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Komplexn\u00e1 ochrana v\u00e1\u0161ho digit\u00e1lneho \u017eivota<\/h3>\n\n\n\n

Komplexn\u00e1 ochrana v\u00e1\u0161ho digit\u00e1lneho \u017eivota. Vyberte si \u00farove\u0148 pod\u013ea svojich potrieb.<\/p>\n\n\n\n

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VYBERTE SI OCHRANU<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Skryt\u00e9 aj na o\u010diach <\/h2>\n\n\n\n

Ned\u00e1vny prudk\u00fd n\u00e1rast AI n\u00e1strojov vytvoril pre podvodn\u00edkov nov\u00e9 pr\u00edle\u017eitosti \u2013 vznikli napr\u00edklad sch\u00e9my, v r\u00e1mci ktor\u00fdch hackeri nak\u00fapili reklamy na falo\u0161n\u00e9 str\u00e1nky s ChatGPT, ktor\u00e9 presmerov\u00e1vali \u013eud\u00ed na dom\u00e9ny z\u00edskavaj\u00face \u00fadaje o platobn\u00fdch kart\u00e1ch. Na ni\u017e\u0161ie uvedenej str\u00e1nke sa zobrazovali log\u00e1 skuto\u010dn\u00fdch partnerov OpenAI, na \u010do mohli naletie\u0165 aj mnoh\u00e9 technicky zdatn\u00e9 obete. To ist\u00e9 sa stalo aj s in\u00fdmi n\u00e1strojmi umelej inteligencie vr\u00e1tane DeepSeeku.<\/a><\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Obr\u00e1zok \u010d.\u00a02. Falo\u0161n\u00e9 str\u00e1nky ChatGPT zobrazovan\u00e9 v\u00a0reklam\u00e1ch<\/p>\n\n\n\n

V\u00fdskumn\u00edci spolo\u010dnosti ESET v Latinskej Amerike<\/a> tie\u017e ned\u00e1vno zaznamenali sofistikovan\u00fa kampa\u0148, ktor\u00e1 napodob\u0148ovala str\u00e1nky autobusovej spolo\u010dnosti La Veloz del Norte a zamerala sa na Argent\u00edn\u010danov h\u013eadaj\u00facich l\u00edstky na dia\u013ekov\u00e9 autobusy. Cestuj\u00faci, ktor\u00ed zadali svoje \u00fadaje na podvodnej str\u00e1nke, nevedomky odovzdali kybernetick\u00fdm zlo\u010dincom svoje prihlasovacie aj bankov\u00e9 \u00fadaje.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Obr\u00e1zok \u010d.\u00a03. Odkazy na\u00a0t\u00fato falo\u0161n\u00fa str\u00e1nku sa objavili vo\u00a0vyh\u013ead\u00e1va\u010di Google. <\/p>\n\n\n\n

Finan\u010dn\u00e9 slu\u017eby predstavuj\u00fa obzvl\u00e1\u0161\u0165 hodnotn\u00e9 ciele. V roku 2022 v\u00fdskumn\u00edci spolo\u010dnosti ESET v Latinskej Amerike upozornili \u013eud\u00ed na podvody napodob\u0148uj\u00face str\u00e1nky pre Mastercard<\/a> prostredn\u00edctvom rekl\u00e1m. <\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Obr\u00e1zok \u010d.\u00a04. Falo\u0161n\u00e9 str\u00e1nky pre Mastercard<\/p>\n\n\n\n

Ako sa m\u00f4\u017eete chr\u00e1ni\u0165 <\/h2>\n\n\n\n

Predov\u0161etk\u00fdm nezab\u00fadajte, \u017ee vidite\u013enos\u0165 vo v\u00fdsledkoch vyh\u013ead\u00e1vania sa automaticky nerovn\u00e1 legit\u00edmnosti. Mnoh\u00ed \u013eudia tie\u017e pravdepodobne nie v\u017edy rozli\u0161uj\u00fa medzi organick\u00fdmi v\u00fdsledkami a reklamami, \u010do zlo\u010dinci vyu\u017e\u00edvaj\u00fa najm\u00e4 pri kampaniach so \u0161kodliv\u00fdmi reklamami zameran\u00fdmi na \u013eud\u00ed, ktor\u00ed napr\u00edklad vyh\u013ead\u00e1vaj\u00fa softv\u00e9r<\/a>.<\/p>\n\n\n\n

V\u00a0niektor\u00fdch pr\u00edpadoch si podvodn\u00edci registruj\u00fa dom\u00e9ny ve\u013emi podobn\u00e9 str\u00e1nkam skuto\u010dn\u00fdch vydavate\u013eov softv\u00e9ru, aby oklamali obe\u0165, a\u00a0vyu\u017e\u00edvaj\u00fa pri tom taktiky, ako napr\u00edklad typosquatting, ako to bolo aj s\u00a0dom\u00e9nou<\/a> telegraem[.]org. Neklikajte preto okam\u017eite na\u00a0prv\u00e9 v\u00fdsledky vyh\u013ead\u00e1vania. Namiesto toho d\u00f4kladne presk\u00famajte zobrazen\u00e9 URL\u00a0adresy a\u00a0v\u0161\u00edmajte si podozriv\u00e9 pr\u00edznaky.\u00a0Rovnako opatrne postupujte aj v\u00a0pr\u00edpade, ak pou\u017e\u00edvate funkcie vyh\u013ead\u00e1vania Google s\u00a0vyu\u017eit\u00edm AI, ke\u010f\u017ee podvodn\u00edci neust\u00e1le vyv\u00edjaj\u00fa svoje met\u00f3dy a\u00a0nach\u00e1dzaj\u00fa nov\u00e9 sp\u00f4soby<\/a> propag\u00e1cie webov\u00fdch str\u00e1nok, ktor\u00e9 \u0161\u00edria podvody a\u00a0malv\u00e9r.<\/p>\n\n\n\n

Chr\u00e1\u0148te svoje digit\u00e1lne \u00fa\u010dty pomocou siln\u00fdch a\u00a0jedine\u010dn\u00fdch hesiel alebo pr\u00edstupov\u00fdch fr\u00e1z<\/a> a\u00a0dvojfaktorovej autentifik\u00e1cie<\/a>. Pou\u017e\u00edvajte renomovan\u00fd bezpe\u010dnostn\u00fd softv\u00e9r, ktor\u00fd dok\u00e1\u017ee identifikova\u0165 a\u00a0blokova\u0165 pripojenia k\u00a0\u0161kodliv\u00fdm dom\u00e9nam, \u010d\u00edm poskytuje \u010fal\u0161iu \u00farove\u0148 ochrany pred klamliv\u00fdmi v\u00fdsledkami vyh\u013ead\u00e1vania.<\/p>\n\n\n\n

Aj samotn\u00e1 spolo\u010dnos\u0165 Google pon\u00faka n\u00e1stroje na kontrolu v\u00fdsledkov, napr\u00edklad pr\u00edstup k podrobnostiam kliknut\u00edm na tri bodky pri sponzorovan\u00fdch vyh\u013ead\u00e1vaniach, ktor\u00e9 m\u00f4\u017eu odhali\u0165 pr\u00edpadn\u00e9 nezrovnalosti. Ak m\u00e1te podozrenie, \u017ee ste narazili na pochybn\u00fa webov\u00fa lokalitu, m\u00f4\u017eete ju nahl\u00e1si\u0165 spolo\u010dnosti Google<\/a>.<\/p>\n\n\n\n

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\"Bajtovci<\/figure>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Objavte svet Bajtovcov, kde sa digit\u00e1lny svet prel\u00edna s ka\u017edodenn\u00fdmi dobrodru\u017estvami. Pou\u010dn\u00e9 epiz\u00f3dy, ne\u010dakan\u00e9 v\u00fdzvy a st\u00e1le viac z\u00e1had na obzore! Pozrite si v\u0161etky epiz\u00f3dy.<\/p>\n\n\n\n

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SLEDOVA\u0164<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Z\u00e1ver <\/h2>\n\n\n\n

V\u0161etci sme to u\u017e robili mili\u00f3nkr\u00e1t: zadali sme h\u013eadan\u00fd v\u00fdraz, pre\u0161li si v\u00fdsledky, klikli na jeden z nich, z\u00edskali, \u010do sme potrebovali, a i\u0161li \u010falej. Hoci s\u00fa n\u00e1stroje ako ChatGPT a s\u00fahrny skoncipovan\u00e9 umelou inteligenciou \u010doraz popul\u00e1rnej\u0161ie, \u013eudia bud\u00fa pravdepodobne e\u0161te dlho pou\u017e\u00edva\u0165 tradi\u010dn\u00e9 vyh\u013ead\u00e1va\u010de a klika\u0165 na n\u00e1jden\u00e9 odkazy. Zau\u017e\u00edvan\u00fdch zvykov sa \u0165a\u017eko zbavuje a rizik\u00e1 sa tie\u017e nikam nestr\u00e1caj\u00fa. Pri vyh\u013ead\u00e1van\u00ed postupujte opatrne.<\/p>\n\n\n\n

\n\n\n\n

Spracoval: t\u00edm ESET
Zdroj: WeLiveSecurity: Tom\u00e1\u0161 Folt\u00fdn – Watch out for these traps lurking in search results<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

V nasleduj\u00facom \u010dl\u00e1nku sa dozviete, ako sa vyhn\u00fa\u0165 falo\u0161n\u00fdm webov\u00fdm str\u00e1nkam, ktor\u00e9 podvodn\u00edci dok\u00e1\u017eu pretla\u010di\u0165 priamo na vrchol v\u00fdsledkov vyh\u013ead\u00e1vania.<\/p>\n","protected":false},"author":5,"featured_media":16338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[165,167],"tags":[],"class_list":["post-16331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybernews","category-digitalne-hrozby"],"yoast_head":"\nTop n\u00e1strahy pri vyh\u013ead\u00e1van\u00ed na internete | ESET Slovensko<\/title>\n<meta name=\"description\" content=\"Top n\u00e1strahy pri vyh\u013ead\u00e1van\u00ed na internete, ktor\u00e9 podvodn\u00edci dok\u00e1\u017eu 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