{"id":16135,"date":"2025-06-09T07:39:58","date_gmt":"2025-06-09T07:39:58","guid":{"rendered":"https:\/\/bezpecnenanete.eset.com\/sk\/?p=16135"},"modified":"2025-06-09T07:39:59","modified_gmt":"2025-06-09T07:39:59","slug":"ako-algoritmy-formuju-digitalny-svet-deti-a-co-mozu-urobit-rodicia","status":"publish","type":"post","link":"https:\/\/bezpecnenanete.eset.com\/sk\/rodicia-a-deti\/ako-algoritmy-formuju-digitalny-svet-deti-a-co-mozu-urobit-rodicia\/","title":{"rendered":"Ako algoritmy formuj\u00fa digit\u00e1lny svet det\u00ed a\u00a0\u010do m\u00f4\u017eu urobi\u0165 rodi\u010dia?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"706\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/06\/1254x837-edited.jpg\" alt=\"Algoritmus a deti n\u00e1h\u013eadov\u00fd obr\u00e1zok ESET\" class=\"wp-image-16137\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/06\/1254x837-edited.jpg 1254w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/06\/1254x837-edited-300x169.jpg 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/06\/1254x837-edited-1024x577.jpg 1024w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/06\/1254x837-edited-768x432.jpg 768w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/06\/1254x837-edited-370x208.jpg 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/06\/1254x837-edited-1170x658.jpg 1170w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/06\/1254x837-edited-972x546.jpg 972w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/06\/1254x837-edited-760x428.jpg 760w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/06\/1254x837-edited-270x152.jpg 270w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-bg-color-color has-text-link-background-color has-text-color has-background has-link-color wp-elements-2b29ab0e8fe250ff1ff5b888a1945e8e\">Tento \u010dl\u00e1nok je s\u00fa\u010das\u0165ou glob\u00e1lnej iniciat\u00edvy spolo\u010dnosti ESET<strong><strong>&nbsp;<a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/rodicia-a-deti\/ako-vplyvaju-socialne-siete-na-nase-deti-pozrite-sa-na-vyhody-aj-rizika\/#saferkidsonline\">Safer Kids Online<\/a>.<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-38d56478f0ced844ad46f751f3fe5f1c\">Napriek tomu, \u017ee algoritmy s\u00fa nevidite\u013en\u00e9, zohr\u00e1vaj\u00fa k\u013e\u00fa\u010dov\u00fa rolu pri formovan\u00ed obsahu, ktor\u00fd my a&nbsp;na\u0161e deti vid\u00edme online. \u010co presne s\u00fa v\u0161ak algoritmy? Ako ovplyv\u0148uj\u00fa sp\u00f4sob, ak\u00fdm deti interaguj\u00fa s&nbsp;internetom? A&nbsp;\u010do je e\u0161te d\u00f4le\u017eitej\u0161ie, ako im m\u00f4\u017eu rodi\u010dia pom\u00f4c\u0165 t\u00fato nevidite\u013en\u00fa silu uchopi\u0165? Po\u010fme to spolo\u010dne zisti\u0165.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-53cd86fcad8fbd20e1afdff72c826b43\">\u010co s\u00fa algoritmy?<\/h2>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-82aa8b2cd98dddd5ce1802372e483764\">Algoritmus je v\u00a0podstate podrobn\u00fd postup alebo s\u00fabor pravidiel na\u00a0rie\u0161enie konkr\u00e9tneho probl\u00e9mu alebo splnenie ur\u010ditej \u00falohy. V\u00a0informatike sa algoritmy pou\u017e\u00edvaj\u00fa pri vytv\u00e1ran\u00ed po\u010d\u00edta\u010dov\u00fdch programov na\u00a0spracovanie d\u00e1t, vykon\u00e1vanie v\u00fdpo\u010dtov a\u00a0rozhodovanie. \u00a0<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-3be6fdddf380e81807c4a414bfb16746\">V\u00a0kontexte soci\u00e1lnych siet\u00ed funguj\u00fa ako <strong>br\u00e1na, cez ktor\u00fa prech\u00e1dza obsah zobrazuj\u00faci sa na\u00a0va\u0161ej obrazovke<\/strong>. Na\u00a0z\u00e1klade anal\u00fdzy obrovsk\u00e9ho mno\u017estva \u00fadajov algoritmy ur\u010duj\u00fa, \u010do je pre v\u00e1s pod\u013ea nich najrelevantnej\u0161ie s\u00a0oh\u013eadom na\u00a0va\u0161u aktivitu a\u00a0preferencie. <\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-e856809d7e978dfe10becdac4e194e5a\">Vyh\u013ead\u00e1va\u010de, ako je Google, napr\u00edklad zora\u010fuj\u00fa webov\u00e9 str\u00e1nky tak, aby \u010do najlep\u0161ie zodpovedali h\u013eadanej po\u017eiadavke, zatia\u013e \u010do platformy, ako je TikTok alebo YouTube, v\u00e1m odpor\u00fa\u010daj\u00fa vide\u00e1 prisp\u00f4soben\u00e9 va\u0161im z\u00e1ujmom. V\u00a0r\u00e1mci internetov\u00fdch obchodov sa v\u00e1m na\u00a0z\u00e1klade algoritmu m\u00f4\u017eu zobrazova\u0165 reklamy na\u00a0produkty, ktor\u00e9 si s\u00a0najv\u00e4\u010d\u0161ou pravdepodobnos\u0165ou k\u00fapite. <\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-c70f532f602f44a4df4c5cb58f3e8d02\">Celkom efekt\u00edvne, v\u0161ak? V\u00e4\u010d\u0161inou \u00e1no. Rozhodne sa v\u0161ak oplat\u00ed ma\u0165 o\u00a0t\u00fdchto nevidite\u013en\u00fdch kur\u00e1toroch obsahu preh\u013ead a\u00a0pam\u00e4ta\u0165 na\u00a0to, \u017ee tak ako pri in\u00fdch veciach, aj tu s\u00fa v\u00fdhody \u010dasto sprev\u00e1dzan\u00e9 potenci\u00e1lnymi rizikami.<\/p>\n\n\n\n<div class=\"wp-block-columns has-text-dark-color has-bd-color-background-color has-text-color has-background has-link-color wp-elements-f7b2725856d4aee97606cb48d137f263 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-spolu-kapela-1024x631.png\" alt=\"Bajtovci kapela Teleskop banner ESET\" class=\"wp-image-15663\" style=\"width:329px;height:auto\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-spolu-kapela-1024x631.png 1024w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-spolu-kapela-300x185.png 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-spolu-kapela-768x473.png 768w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-spolu-kapela-370x228.png 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-spolu-kapela-760x468.png 760w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-spolu-kapela.png 1136w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"671\" height=\"142\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-logo-1.png\" alt=\"\" class=\"wp-image-15698\" style=\"width:310px;height:auto\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-logo-1.png 671w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-logo-1-300x63.png 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/02\/bajtovci_web_bajtovci-logo-1-370x78.png 370w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Objavte svet Bajtovcov, kde sa digit\u00e1lny svet prel\u00edna s ka\u017edodenn\u00fdmi dobrodru\u017estvami. Pou\u010dn\u00e9 epiz\u00f3dy, ne\u010dakan\u00e9 v\u00fdzvy a st\u00e1le viac z\u00e1had na obzore! Pozrite si v\u0161etky epiz\u00f3dy.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button width-200\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"http:\/\/www.bajtovci.sk\" target=\"_blank\" rel=\"noreferrer noopener\">SLEDOVA\u0164<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-e225ab8fc144cad739ba0e24c552033d\">Pre\u010do existuj\u00fa algoritmy?<\/h2>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-aaa902d8f364de46b49b6ff2c13ffac4\">Algoritmy vytv\u00e1raj\u00fa \u0161trukt\u00farovan\u00e9 a&nbsp;efekt\u00edvne digit\u00e1lne z\u00e1\u017eitky. Ich cie\u013eom je&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkbox has-text-dark-color has-text-color has-link-color wp-elements-d5248e5f57f11ab4c4a770e380704dd2\">\n<li><strong>Udr\u017ea\u0165 z\u00e1ujem pou\u017e\u00edvate\u013eov:<\/strong> Platformy ako TikTok alebo Instagram sa spoliehaj\u00fa na\u00a0algoritmy, aby udr\u017eali pou\u017e\u00edvate\u013eov pripojen\u00fdch \u010do najdlh\u0161ie. Zobrazovan\u00edm relevantn\u00e9ho obsahu podnecuj\u00fa dlh\u0161ie interakcie.<\/li>\n\n\n\n<li><strong>Podporova\u0165 monetiz\u00e1ciu:<\/strong> Mnoh\u00e9 online platformy vyu\u017e\u00edvaj\u00fa algoritmy na\u00a0zobrazovanie cielen\u00fdch rekl\u00e1m alebo propag\u00e1ciu platen\u00e9ho obsahu, pri\u010dom generuj\u00fa pr\u00edjmy t\u00fdm, \u017ee pou\u017e\u00edvate\u013eom pods\u00favaj\u00fa produkty alebo slu\u017eby, ktor\u00e9 si pravdepodobne aj k\u00fapia.<\/li>\n\n\n\n<li><strong>Personalizova\u0165 obsah:<\/strong> Algoritmy analyzuj\u00fa spr\u00e1vanie pou\u017e\u00edvate\u013eov \u2013 napr\u00edklad h\u013eadan\u00e9 v\u00fdrazy, kliknutia alebo n\u00e1vyky pri sledovan\u00ed \u2013 s\u00a0cie\u013eom odpor\u00fa\u010da\u0165 obsah prisp\u00f4soben\u00fd individu\u00e1lnym preferenci\u00e1m. Preto sa de\u0165om po\u00a0otvoren\u00ed aplik\u00e1ci\u00ed soci\u00e1lnych siet\u00ed \u010di dokonca prehliada\u010dov takmer okam\u017eite zobrazia vide\u00e1, hry alebo produkty, ktor\u00e9 zodpovedaj\u00fa ich z\u00e1ujmom.<\/li>\n\n\n\n<li><strong>Zlep\u0161i\u0165 pr\u00edstupnos\u0165:<\/strong> Pri\u00a0obrovskom mno\u017estve d\u00e1t na\u00a0internete algoritmy organizuj\u00fa a\u00a0priorizuj\u00fa inform\u00e1cie tak, aby boli pre\u00a0pou\u017e\u00edvate\u013eov \u010do najrelevantnej\u0161ie. Vyh\u013ead\u00e1va\u010de napr\u00edklad zora\u010fuj\u00fa v\u00fdsledky na\u00a0z\u00e1klade faktorov, ako s\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a\u00a0popularita.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-ad76e9fc858a29a35afa666d66062540\">\u00da\u010del algoritmov sa tak pre deti m\u00f4\u017ee pretavi\u0165 do&nbsp;vzru\u0161uj\u00facich objavov a&nbsp;vylep\u0161en\u00e9ho digit\u00e1lneho z\u00e1\u017eitku. S&nbsp;t\u00fdm v\u0161ak prich\u00e1dzaj\u00fa aj rizik\u00e1, ktor\u00e9 si vy\u017eaduj\u00fa rodi\u010dovsk\u00fd doh\u013ead a&nbsp;vzdel\u00e1vanie. Pochopen\u00edm dopadu algoritmov m\u00f4\u017eu rodi\u010dia lep\u0161ie podpori\u0165 svoje deti v&nbsp;zodpovednom pou\u017e\u00edvan\u00ed internetu.<\/p>\n\n\n\n<div class=\"wp-block-group has-text-dark-color has-bd-color-background-color has-text-color has-background has-link-color wp-elements-9e9db2557f7d09dd906551d6a3f8b72a\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">\u010casov\u00e1 os v\u00fdvoja algoritmov<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2009<\/strong>: Facebook zav\u00e1dza personalizovan\u00fa n\u00e1stenku zalo\u017een\u00fa na\u00a0algoritmoch.<\/li>\n\n\n\n<li><strong>2014<\/strong>: Facebook za\u010d\u00edna uprednost\u0148ova\u0165 nat\u00edvny video obsah a\u00a0potl\u00e1\u010da\u0165 vidite\u013enos\u0165 clickbaitov.<\/li>\n\n\n\n<li><strong>2016<\/strong>: Instagram a\u00a0Twitter zav\u00e1dzaj\u00fa algoritmick\u00e9 \u010dasov\u00e9 osi.<\/li>\n\n\n\n<li><strong>2020 a\u00a0nesk\u00f4r<\/strong>: Kan\u00e1l \u201eFor You\u201c na\u00a0platforme TikTok prin\u00e1\u0161a revol\u00faciu v\u00a0poskytovan\u00ed obsahu na\u00a0z\u00e1klade pokro\u010dil\u00fdch odpor\u00fa\u010dac\u00edch syst\u00e9mov.<br><br>Zdroj: <a href=\"https:\/\/www.resoinsights.com\/insight\/evolution-of-social-media-algorithms-the-invisible-hand-guiding-our-online-experience\/\">Reso Insights<\/a>, 2024<br><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-7c3deff14574b45a43d6f8eb4ef476ce\">Ako algoritmy ovplyv\u0148uj\u00fa spr\u00e1vanie det\u00ed<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-6bdbd749e72b6d67617d706c3117932c\">1. Personalizovan\u00fd obsah vs. filtra\u010dn\u00e9 bubliny<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-8e4df78931aa6252758ad927af178669\">Algoritmy de\u0165om pom\u00e1haj\u00fa vytv\u00e1ra\u0165 online z\u00e1\u017eitky na\u00a0mieru. Die\u0165a, ktor\u00e9 sa napr\u00edklad zauj\u00edma o\u00a0vesm\u00edr, uvid\u00ed viac vedeck\u00fdch vide\u00ed, \u010do v\u00a0\u0148om podnieti zvedavos\u0165 a\u00a0chu\u0165 u\u010di\u0165 sa. Tak\u00e1to personaliz\u00e1cia v\u0161ak m\u00f4\u017ee vies\u0165 aj k\u00a0filtra\u010dn\u00fdm bublin\u00e1m, ktor\u00e9 obmedzuj\u00fa vystavovanie die\u0165a\u0165a diverzifikovan\u00fdm my\u0161lienkam. <\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-152b478130a24fab2ed0d165e432aeeb\">Okrem toho <a href=\"https:\/\/www.unicef.ch\/en\/current\/blog\/2024-11-20\/how-ai-can-have-negative-impacts-children#:~:text=A%20study%20has%20shown%20that,of%20children%20and%20young%20people\" target=\"_blank\" rel=\"noreferrer noopener\">pod\u013ea \u0161t\u00fadie z\u00a0roku\u00a02024<\/a> m\u00f4\u017eu algoritmy na\u00a0soci\u00e1lnych sie\u0165ach tie\u017e pretl\u00e1\u010da\u0165 extr\u00e9mistick\u00fd obsah, ako s\u00fa napr\u00edklad mizog\u00fdnne pr\u00edspevky, normalizova\u0165 diskrimina\u010dn\u00e9 ideol\u00f3gie pre\u00a0mlad\u00fdch \u013eud\u00ed alebo ich vtiahnu\u0165 do\u00a0nespr\u00e1vnej ideologickej bubliny. <\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-a5557b1371d4dd07747610d0cf943b46\">U\u010di\u0165 deti <strong>kriticky prem\u00fd\u0161\u013ea\u0165 o\u00a0tom, \u010do vidia na\u00a0internete, a\u00a0h\u013eada\u0165 r\u00f4zne perspekt\u00edvy <\/strong>je k\u013e\u00fa\u010dom k\u00a0tomu, aby sa vyhli obmedzen\u00e9mu sveton\u00e1zoru alebo dokonca radik\u00e1lnym \u010di potenci\u00e1lne nebezpe\u010dn\u00fdm my\u0161lienkam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-f9eec554e2d1e9c78fe3990d46b53e39\">2. Vyv\u00e1\u017eenie anga\u017eovanosti a\u00a0pozornosti<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-5f4842e8256529929909cc6a46fa75ed\">Platformy ako TikTok alebo Instagram sa spoliehaj\u00fa na\u00a0algoritmy, aby udr\u017eali pou\u017e\u00edvate\u013eov pripojen\u00fdch \u010do najdlh\u0161ie, a\u00a0to tak, \u017ee im pon\u00fakaj\u00fa pravideln\u00fa d\u00e1vku atrakt\u00edvneho obsahu. V\u00fdsledok? Pod\u013ea r\u00f4znych \u0161t\u00fadi\u00ed m\u00f4\u017ee <a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=4872178\" target=\"_blank\" rel=\"noreferrer noopener\">nadmern\u00e9 pou\u017e\u00edvanie soci\u00e1lnych m\u00e9di\u00ed s\u00favisie\u0165<\/a> so\u00a0slabou pozornos\u0165ou a\u00a0vy\u0161\u0161ou roztr\u017eitos\u0165ou. <\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-ecc44e2d16249cdec3d9f57c465d7dc6\">Niet poch\u00fdb o\u00a0tom, \u017ee soci\u00e1lne m\u00e9di\u00e1 maj\u00fa vplyv na\u00a0mozog det\u00ed \u2013 a\u00a0aj na\u00a0n\u00e1\u0161 vlastn\u00fd. M\u00f4\u017eu v\u0161ak by\u0165 <strong>aj prostriedkom na\u00a0pou\u010dn\u00fa z\u00e1bavu a\u00a0relax\u00e1ciu<\/strong>. Rodi\u010dia m\u00f4\u017eu de\u0165om napom\u00f4c\u0165 t\u00fdm, \u017ee bud\u00fa podporova\u0165 <a href=\"https:\/\/blog-migration.eset.com\/screentime-as-a-reward-should-parents-use-it-or-lose-it\" target=\"_blank\" rel=\"noreferrer noopener\">mana\u017eovanie \u010dasu str\u00e1ven\u00e9ho pri obrazovke<\/a> a\u00a0<a href=\"https:\/\/blog-migration.eset.com\/en\/tech-playdates-turning-screen-time-into-quality-time\" target=\"_blank\" rel=\"noreferrer noopener\">vyva\u017eovanie doby str\u00e1venej online<\/a> aktivitami, ktor\u00e9 podporuj\u00fa s\u00fastredenie, ako je \u010d\u00edtanie alebo kreat\u00edvne kon\u00ed\u010dky.<\/p>\n\n\n\n<div class=\"wp-block-columns has-bd-color-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image has-lightbox\">\n<figure class=\"alignleft size-large mt-0\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2024\/12\/BNN_prirucka_seniori_mockup-1-1024x1024.png\" alt=\"Pr\u00edru\u010dka pre v\u0161etky gener\u00e1cie banner obr\u00e1zok ESET \" class=\"wp-image-15329\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2024\/12\/BNN_prirucka_seniori_mockup-1-1024x1024.png 1024w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2024\/12\/BNN_prirucka_seniori_mockup-1-300x300.png 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2024\/12\/BNN_prirucka_seniori_mockup-1-150x150.png 150w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2024\/12\/BNN_prirucka_seniori_mockup-1-768x768.png 768w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2024\/12\/BNN_prirucka_seniori_mockup-1-400x400.png 400w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2024\/12\/BNN_prirucka_seniori_mockup-1-370x370.png 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2024\/12\/BNN_prirucka_seniori_mockup-1-90x90.png 90w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2024\/12\/BNN_prirucka_seniori_mockup-1-760x760.png 760w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2024\/12\/BNN_prirucka_seniori_mockup-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h3 class=\"wp-block-heading has-text-link-color has-text-color has-link-color has-medium-font-size wp-elements-2848d812eacc5548d614be6280258a7a\">Pr\u00edru\u010dka digit\u00e1lnej bezpe\u010dnosti pre v\u0161etky gener\u00e1cie <\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color has-custom-lineheight wp-elements-51f116e7d3d05c015cd91055ee901341\" style=\"font-size:15px;line-height:1.8\">\u010ci u\u017e ide o ochranu osobn\u00fdch \u00fadajov, bezpe\u010dn\u00e9 hesl\u00e1, alebo prevenciu pred podvodmi, na\u0161a pr\u00edru\u010dka obsahuje tie najd\u00f4le\u017eitej\u0161ie tipy, ktor\u00e9 va\u0161i bl\u00edzki potrebuj\u00fa vedie\u0165, aby <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-text-link-color\">mohli technol\u00f3gie vyu\u017e\u00edva\u0165 bez ob\u00e1v.<\/mark><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill width-400\"><a class=\"wp-block-button__link has-small-font-size has-text-align-center has-custom-font-size wp-element-button\" href=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2024\/12\/Prirucka-digitalnej-bezpecnosti-pre-vsetky-generacie.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Stiahnu\u0165 pr\u00edru\u010dku bezplatne<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:0%\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-969c867672eb46b35a68af1407f532d1\">3. Podpora kritick\u00e9ho myslenia<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-a83fbfc4bbe1ab3fd44931ccc5875f06\">Algoritmy \u010dasto pretl\u00e1\u010daj\u00fa reklamy a\u00a0odpor\u00fa\u010dania produktov, s\u00a0ktor\u00fdmi sa deti stret\u00e1vaj\u00fa online. Hoci tieto reklamy m\u00f4\u017eu by\u0165 vstupnou br\u00e1nou k\u00a0objavovaniu nov\u00fdch hra\u010diek, hier alebo vzdel\u00e1vac\u00edch pom\u00f4cok, nes\u00fa so\u00a0sebou aj rizik\u00e1, ako napr\u00edklad podporu impulz\u00edvnych n\u00e1kupov, nadmernej spotreby alebo potreby vlastni\u0165 r\u00f4zne veci s\u00a0cie\u013eom zapadn\u00fa\u0165. <a href=\"https:\/\/blog-migration.eset.com\/en\/navigating-in-app-purchases-and-protecting-your-child-from-identity-theft\" target=\"_blank\" rel=\"noreferrer noopener\">N\u00e1kupy v\u00a0hern\u00fdch aplik\u00e1ci\u00e1ch<\/a> alebo l\u00e1kav\u00e9 reklamy na\u00a0exkluz\u00edvne produkty m\u00f4\u017eu napr\u00edklad deti zv\u00e1dza\u0165 k\u00a0m\u00ed\u0148aniu pe\u0148az\u00ed bez toho, aby si plne uvedomovali d\u00f4sledky. <\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-8a00f5b62b4060e2dbb345ca5ebedb59\">Rodi\u010dia m\u00f4\u017eu tieto chv\u00edle vyu\u017ei\u0165 ako <strong>pr\u00edle\u017eitos\u0165 na\u00a0vzdel\u00e1vanie a\u00a0budovanie finan\u010dnej gramotnosti det\u00ed<\/strong>. Vysvetlite im, ako funguj\u00fa online reklamy, napr\u00edklad pre\u010do sa im ur\u010dit\u00e9 produkty zobrazuj\u00fa na\u00a0z\u00e1klade hist\u00f3rie prehliadania alebo pou\u017e\u00edvania aplik\u00e1ci\u00ed. Ve\u010fte ich k\u00a0tomu, aby si kl\u00e1dli ot\u00e1zky typu: \u201eNaozaj to potrebujem?\u201c alebo &#8220;Pre\u010do sa mi zobrazuje t\u00e1to reklama?\u201c Rovnako ich pou\u010dte, \u017ee niektor\u00ed pou\u017e\u00edvatelia soci\u00e1lnych siet\u00ed vytv\u00e1raj\u00fa obsah s\u00a0cie\u013eom pred\u00e1va\u0165 \u2013 a\u00a0m\u00f4\u017eu medzi nimi by\u0165 aj ich ob\u013e\u00faben\u00ed influenceri. Deti tak bud\u00fa schopn\u00e9 kritickej\u0161ie uva\u017eova\u0165 o\u00a0v\u0161etkom obsahu, ktor\u00fd konzumuj\u00fa, nielen o\u00a0o\u010dividn\u00fdch reklam\u00e1ch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-4005a2bae8739afffa0368364f863e73\">4. Objavovanie nov\u00fdch z\u00e1ujmov<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-a34923e5c00f4a5c86f99d7d18531715\">Premyslen\u00e9 pou\u017e\u00edvanie algoritmov m\u00f4\u017ee de\u0165om otvori\u0165 dvere k\u00a0nov\u00fdm vzru\u0161uj\u00facim kon\u00ed\u010dkom a\u00a0z\u00e1\u017eitkom. Ako rodi\u010d m\u00e1te moc ich vies\u0165 k\u00a0tomu, aby n\u00e1stroje s\u00a0vyu\u017eit\u00edm algoritmov pou\u017e\u00edvali sp\u00f4sobom, ktor\u00fd podporuje ich zvedavos\u0165 a\u00a0rast. Povzbudzujte ich, aby akt\u00edvne vyh\u013ead\u00e1vali t\u00e9my, ktor\u00e9 ich zauj\u00edmaj\u00fa, \u010di u\u017e ide o\u00a0osvojenie si novej zru\u010dnosti, spozn\u00e1vanie inej kult\u00fary alebo komplexnej\u0161ie pochopenie u\u010diva. Akt\u00edvnym zapojen\u00edm sa do\u00a0procesu objavovania bud\u00fa deti vyu\u017e\u00edva\u0165 technol\u00f3gie na\u00a0roz\u0161irovanie svojich obzorov, nie len na\u00a0konzum\u00e1ciu repetit\u00edvneho obsahu. <\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-f2e112d5abc353a05d91c3be1353aac9\">St\u00e1le je v\u0161ak d\u00f4le\u017eit\u00e9 myslie\u0165 aj na\u00a0rizik\u00e1. <strong>Algoritmy m\u00f4\u017eu niekedy deti nasmerova\u0165 na\u00a0povrchn\u00fd alebo nekvalitn\u00fd obsah. <\/strong>Ak ich nau\u010d\u00edte vyhodnocova\u0165 spo\u013eahlivos\u0165 a\u00a0u\u017eito\u010dnos\u0165 toho, na\u00a0\u010do narazia na\u00a0internete, ve\u013emi im t\u00fdm pom\u00f4\u017eete.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-41f1085841c635f469720d95e9616127\">\u010co viac m\u00f4\u017eu rodi\u010dia urobi\u0165?<\/h2>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-db908fa4a21b0f30c282a8493267a55a\">V&nbsp;prvom rade by sa mali sna\u017ei\u0165 demystifikova\u0165 algoritmy pre svoje deti. Algoritmy nie s\u00fa len abstraktn\u00e9 pojmy, ale poh\u00e1\u0148aj\u00fa obsah, ktor\u00fd deti vidia na&nbsp;platform\u00e1ch ako TikTok, YouTube a&nbsp;Instagram. Ak rodi\u010dia de\u0165om <strong>vysvetlia, ako tieto syst\u00e9my funguj\u00fa<\/strong> \u2013 napr\u00edklad \u017ee sa opieraj\u00fa o&nbsp;predch\u00e1dzaj\u00facu online aktivitu na&nbsp;odpor\u00fa\u010danie vide\u00ed \u010di produktov, umo\u017enia im <strong>kriticky nahliada\u0165 na&nbsp;digit\u00e1lny obsah<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-55ec931964d63362b3fa8df567c900bf\">\u010eal\u0161\u00edm d\u00f4le\u017eit\u00fdm aspektom je nau\u010di\u0165 deti, ako <strong>ovplyv\u0148ova\u0165 algoritmy<\/strong>. Digit\u00e1lne platformy \u010dasto pon\u00fakaj\u00fa mo\u017enos\u0165 vyjadri\u0165 nez\u00e1ujem o&nbsp;ur\u010dit\u00fd obsah alebo sledova\u0165 rozli\u010dn\u00e9 \u00fa\u010dty. Rodi\u010dia m\u00f4\u017eu povzbudi\u0165 svoje deti, aby tieto funkcie akt\u00edvne vyu\u017e\u00edvali a&nbsp;vytvorili si tak zdrav\u0161ie a&nbsp;rozmanitej\u0161ie digit\u00e1lne prostredie. Vyh\u013ead\u00e1van\u00edm vzdel\u00e1vacieho obsahu alebo sk\u00faman\u00edm r\u00f4znych n\u00e1zorov dok\u00e1\u017eu deti premeni\u0165 algoritmy na&nbsp;n\u00e1stroje pre rast a&nbsp;u\u010denie.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"185\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2024\/10\/image-11.png\" alt=\"\" class=\"wp-image-15141\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading has-text-link-color has-text-color has-link-color has-medium-font-size wp-elements-61785827a68dd0762b70b460b4642ecd\">Komplexn\u00e1 ochrana v\u00e1\u0161ho digit\u00e1lneho \u017eivota<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color has-small-font-size wp-elements-8bb3dfd2a4acde7440c20734007bce42\">Komplexn\u00e1 ochrana v\u00e1\u0161ho digit\u00e1lneho \u017eivota. Vyberte si \u00farove\u0148 pod\u013ea svojich potrieb.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size width-300 has-small-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.eset.com\/sk\/internetova-ochrana-domacnosti\/urovne-ochrany\/\" target=\"_blank\" rel=\"noreferrer noopener\">VYBERTE SI OCHRANU<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-dcef1143f00406fd1975b0b62dc8a9b0\">Rovnako d\u00f4le\u017eit\u00e9 je stanovenie zdrav\u00fdch hran\u00edc<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-2276cdf8d90232fb1366ac8d84ccb80b\">Algoritmy s\u00fa navrhnut\u00e9 tak, aby udr\u017eiavali z\u00e1ujem pou\u017e\u00edvate\u013eov, tak\u017ee deti \u013eahko stratia pojem o\u00a0\u010dase. Rodi\u010dia m\u00f4\u017eu stanovi\u0165 limity \u010dasu str\u00e1ven\u00e9ho pri obrazovke, zavies\u0165 pravideln\u00e9 prest\u00e1vky a\u00a0podporova\u0165 offline aktivity, ktor\u00e9 deti zauj\u00edmaj\u00fa. Rodi\u010dom pom\u00f4\u017eu aj n\u00e1stroje na\u00a0monitorovanie digit\u00e1lnej aktivity, ako je napr\u00edklad rodi\u010dovsk\u00e1 kontrola, ktor\u00e1 je tie\u017e s\u00fa\u010das\u0165ou na\u0161ich produktov vr\u00e1tane <a href=\"https:\/\/www.eset.com\/sk\/internetova-ochrana-domacnosti\/urovne-ochrany\/\" target=\"_blank\" rel=\"noreferrer noopener\">ESET HOME Security.<\/a> S\u00fa ur\u010den\u00e9 na\u00a0riadenie n\u00e1vykov det\u00ed na\u00a0internete, napr\u00edklad obmedzen\u00edm potenci\u00e1lne \u0161kodliv\u00fdch webov\u00fdch str\u00e1nok.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-e745721f92d189100adfa2765b60bed1\">Ve\u013emi u\u017eito\u010dn\u00e1 je aj podpora <strong>otvoren\u00fdch rozhovorov o&nbsp;online obsahu.<\/strong> Diskusiou o&nbsp;tom, \u010do deti sleduj\u00fa a&nbsp;pre\u010do sa im m\u00f4\u017eu objavi\u0165 ur\u010dit\u00e9 odpor\u00fa\u010dania, podporia rodi\u010dia ich kritick\u00e9 myslenie. Ot\u00e1zky typu: \u201eMysl\u00ed\u0161 si, \u017ee toto video ti bolo odporu\u010den\u00e9 preto, \u017ee je popul\u00e1rne, alebo preto, \u017ee sa zhoduje s&nbsp;t\u00fdm, \u010do sa ti p\u00e1\u010di?\u201c pom\u00e1haj\u00fa de\u0165om pochopi\u0165 mechanizmy, ktor\u00e9 stoja za&nbsp;ich pohybom v&nbsp;digit\u00e1lnom svete.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-746d04bcd7da4813451084ba38881df6\">Kombin\u00e1ciou vzdel\u00e1vania, otvorenej komunik\u00e1cie a&nbsp;zdrav\u00fdch hran\u00edc m\u00f4\u017eu rodi\u010dia premeni\u0165 algoritmy z&nbsp;potenci\u00e1lnych riz\u00edk na&nbsp;cenn\u00e9 n\u00e1stroje. Cie\u013eom nie je kompletne odstr\u00e1ni\u0165 technol\u00f3gie zo&nbsp;\u017eivota det\u00ed, ale nau\u010di\u0165 ich, ako s&nbsp;nimi rozumne a&nbsp;zodpovedne pracova\u0165.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\" id=\"saferkidsonline\"><img loading=\"lazy\" decoding=\"async\" width=\"272\" height=\"28\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2019\/11\/logo-safer-kids-eset.png\" alt=\"logo-safer-kids-online\" class=\"wp-image-2546\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2019\/11\/logo-safer-kids-eset.png 272w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2019\/11\/logo-safer-kids-eset-270x28.png 270w\" sizes=\"auto, (max-width: 272px) 100vw, 272px\" \/><\/figure>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-7a304d7f3a85f0905da2b0ba757a3de0\"><mark><strong><mark><a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/o-bezpecne-na-nete\/#osaferkidsonline\" target=\"_blank\" rel=\"noreferrer noopener\">Safer Kids Online<\/a>&nbsp;<\/mark><\/strong><\/mark>je glob\u00e1lnou iniciat\u00edvou spolo\u010dnosti ESET. Cie\u013eom iniciat\u00edvy je zv\u00fd\u0161i\u0165 povedomie o&nbsp;konkr\u00e9tnych hrozb\u00e1ch, ktor\u00e9 na deti na internete \u010d\u00edhaj\u00fa, a zv\u00fd\u0161i\u0165 povedomie o pr\u00edle\u017eitostiach a pozit\u00edvach, ktor\u00e9 im modern\u00e9 technol\u00f3gie pon\u00fakaj\u00fa.<a id=\"_msocom_1\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tento \u010dl\u00e1nok je s\u00fa\u010das\u0165ou glob\u00e1lnej iniciat\u00edvy spolo\u010dnosti ESET&nbsp;Safer Kids Online. Napriek tomu, \u017ee algoritmy s\u00fa nevidite\u013en\u00e9, zohr\u00e1vaj\u00fa k\u013e\u00fa\u010dov\u00fa rolu pri formovan\u00ed obsahu, ktor\u00fd my a&nbsp;na\u0161e deti vid\u00edme online. \u010co presne s\u00fa v\u0161ak algoritmy? Ako ovplyv\u0148uj\u00fa sp\u00f4sob, ak\u00fdm deti interaguj\u00fa s&nbsp;internetom? A&nbsp;\u010do je e\u0161te d\u00f4le\u017eitej\u0161ie, ako im m\u00f4\u017eu rodi\u010dia pom\u00f4c\u0165 t\u00fato nevidite\u013en\u00fa silu uchopi\u0165? Po\u010fme to spolo\u010dne zisti\u0165. \u010co s\u00fa algoritmy? Algoritmus je&hellip;<\/p>\n","protected":false},"author":5,"featured_media":16139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[276,83],"tags":[],"class_list":["post-16135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nove-technologie","category-rodicia-a-deti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ako algoritmus formuje digit\u00e1lny svet det\u00ed? | ESET Slovensko<\/title>\n<meta name=\"description\" content=\"Napriek tomu, \u017ee je nevidite\u013en\u00fd, zohr\u00e1va k\u013e\u00fa\u010dov\u00fa rolu pri surfovan\u00ed po internete. 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