{"id":16075,"date":"2025-05-06T08:08:34","date_gmt":"2025-05-06T08:08:34","guid":{"rendered":"https:\/\/bezpecnenanete.eset.com\/sk\/?p=16075"},"modified":"2025-05-06T08:23:49","modified_gmt":"2025-05-06T08:23:49","slug":"sephora-kids-trend-ktory-ohrozuje-nielen-zdravie-ale-aj-digitalnu-bezpecnost-deti","status":"publish","type":"post","link":"https:\/\/bezpecnenanete.eset.com\/sk\/rodicia-a-deti\/sephora-kids-trend-ktory-ohrozuje-nielen-zdravie-ale-aj-digitalnu-bezpecnost-deti\/","title":{"rendered":"Sephora kids: Trend, ktor\u00fd ohrozuje nielen zdravie, ale aj digit\u00e1lnu bezpe\u010dnos\u0165 det\u00ed"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/hlavny-banner-1200x628_2025_46-1024x536.jpg\" alt=\"Sephora kids n\u00e1h\u013eadov\u00fd obr\u00e1zok ESET\" class=\"wp-image-16076\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/hlavny-banner-1200x628_2025_46-1024x536.jpg 1024w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/hlavny-banner-1200x628_2025_46-300x157.jpg 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/hlavny-banner-1200x628_2025_46-768x402.jpg 768w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/hlavny-banner-1200x628_2025_46-370x194.jpg 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/hlavny-banner-1200x628_2025_46-760x398.jpg 760w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/hlavny-banner-1200x628_2025_46.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-ff829d04091711b1e3cbd59b8a66bdbe wp-block-paragraph\">Na prv\u00fd poh\u013ead vyzer\u00e1 trend Sephora kids \u2013 pomenovan\u00fd pod\u013ea zn\u00e1meho beauty re\u0165azca \u2013 nevinne. Mal\u00e9 diev\u010dat\u00e1 testuj\u00fa drah\u00fa kozmetiku, kop\u00edruj\u00fa skincare rutiny svojich idolov a zverej\u0148uj\u00fa vide\u00e1 pln\u00e9 dokonalej starostlivosti o ple\u0165. Pod leskl\u00fdm povrchom sa v\u0161ak skr\u00fdva viac ne\u017e len t\u00fa\u017eba po kr\u00e1se.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-8e1faf61529bbe22dbf6ad601f27c1eb wp-block-paragraph\">Z nevinn\u00e9ho trendu na TikToku sa rod\u00ed znepokojiv\u00fd fenom\u00e9n. Deti v predpubert\u00e1lnom veku \u010doraz \u010dastej\u0161ie pou\u017e\u00edvaj\u00fa luxusn\u00e9<strong> ple\u0165ov\u00e9 produkty ur\u010den\u00e9 pre dospel\u00fdch<\/strong>. Tie im neprin\u00e1\u0161aj\u00fa \u00fa\u017eitok, naopak, m\u00f4\u017eu ich ple\u0165 natrvalo po\u0161kodi\u0165. Trend Sephora kids v\u0161ak nie je len ot\u00e1zkou zdravia. Prin\u00e1\u0161a so sebou aj digit\u00e1lne rizik\u00e1.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-28cf2e8a68f628f4871810c1c8fc4ca3 wp-block-paragraph\">Ak\u00e9 s\u00fa bezpe\u010dnostn\u00e9 rizik\u00e1 tohto trendu a ako m\u00f4\u017eeme chr\u00e1ni\u0165 deti pred jeho negat\u00edvnymi d\u00f4sledkami?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"385\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/image.png\" alt=\"Sephora kids uk\u00e1\u017eka screenshot ESET\" class=\"wp-image-16077\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/image.png 945w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/image-300x122.png 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/image-768x313.png 768w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/image-370x151.png 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/image-760x310.png 760w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-text-dark-color has-text-color has-link-color wp-elements-56f7c800c2d43e791a80b7081d186000 wp-block-paragraph\">Zdroj: TikTok \u2013 vyh\u013ead\u00e1vanie term\u00ednu Sephora kids<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-79aa055d3621b7335ce734639d1d15cf\">\u010co je fenom\u00e9n Sephora kids?<\/h2>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-038be33d27d45e7c3ce63a86131de150 wp-block-paragraph\">Fenom\u00e9n Sephora kids sa stal jedn\u00fdm z najdiskutovanej\u0161\u00edch trendov v oblasti zdravia a pou\u017e\u00edvania soci\u00e1lnych siet\u00ed medzi malolet\u00fdmi. Niektor\u00ed ho <a href=\"https:\/\/eu.usatoday.com\/story\/life\/health-wellness\/2024\/01\/19\/sephora-kids-makeup-preteen-moms\/72267089007\/\" target=\"_blank\" rel=\"noreferrer noopener\">naz\u00fdvaj\u00fa<\/a> epid\u00e9miou, ktor\u00e1 sa nezastavite\u013ene \u0161\u00edri na soci\u00e1lnych sie\u0165ach. \u010coraz \u010dastej\u0161ie sa objavuje aj na Slovensku.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-5104b93fcb7c18f192fc36ca63a1b33e wp-block-paragraph\">Tento term\u00edn ozna\u010duje deti mlad\u0161ie ako 12 rokov, ktor\u00e9 pod vplyvom soci\u00e1lnych m\u00e9di\u00ed za\u010d\u00ednaj\u00fa nakupova\u0165 luxusn\u00e9 kozmetick\u00e9 produkty od zna\u010diek dostupn\u00fdch v obchodoch ako Sephora a napodob\u0148uj\u00fa skincare rutiny svojich ob\u013e\u00faben\u00fdch dospel\u00fdch influencerov.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-266235e148bcdafc3258cf8f66b81ab8 wp-block-paragraph\">T\u00e1to n\u00e1kupn\u00e1 hor\u00fa\u010dka pritom \u010dasto <strong>prebieha s podporou rodi\u010dov<\/strong>. Mnoh\u00e9 deti dost\u00e1vaj\u00fa peniaze na n\u00e1kup dospel\u00e1ckej kozmetiky pr\u00e1ve od nich. T\u00ed s nimi tieto produkty \u010dasto nakupuj\u00fa a dokonca spolu nat\u00e1\u010daj\u00fa vide\u00e1 na TikTok.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-9a9f7ad4f5defdd98907af69055bbb17 wp-block-paragraph\">Hoci je podpora z\u00e1ujmov det\u00ed zo strany rodi\u010dov chv\u00e1lyhodn\u00e1, odborn\u00edci upozor\u0148uj\u00fa na mo\u017en\u00e9 <a href=\"https:\/\/www.forbes.sk\/hrozba-menom-sephora-kids-kozmeticke-firmy-zarabaju-na-dievcatach-ktore-si-nicia-plet\/\" target=\"_blank\" rel=\"noreferrer noopener\">zdravotn\u00e9<\/a> rizik\u00e1 tohto trendu. Pou\u017e\u00edvanie dospel\u00e1ckej kozmetiky m\u00f4\u017ee ma\u0165 negat\u00edvny vplyv na citliv\u00fa detsk\u00fa poko\u017eku. Z\u00e1rove\u0148 skor\u00e9 a<strong> <\/strong>nekontrolovan\u00e9<strong> vytv\u00e1ranie digit\u00e1lnej stopy na soci\u00e1lnych sie\u0165ach<\/strong> m\u00f4\u017ee predstavova\u0165 riziko pre s\u00fakromie a digit\u00e1lnu bezpe\u010dnos\u0165 det\u00ed.<\/p>\n\n\n\n<p class=\"has-bg-color-color has-text-link-background-color has-text-color has-background has-link-color wp-elements-ee8738e2df7e9945f9b3d5fa1800f9bb wp-block-paragraph\"><strong>DOBRE VEDIE\u0164<\/strong><br>Trend Sephora kids u\u017e nie je len o zna\u010dke Sephora. Predajn\u00e9 siete Sephora nie s\u00fa dostupn\u00e9 v\u0161ade. Deti, ktor\u00e9 sa chc\u00fa podoba\u0165 svojim idolom, preto nakupuj\u00fa tieto produkty aj v in\u00fdch obchodoch a drog\u00e9ri\u00e1ch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-690734792a0e52dfd6e5a1a10593dfb7\">Rizik\u00e1 spojen\u00e9 s&nbsp;trendom #sephorakids<\/h2>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-2b6bf45a6a79cc812754590a00498aac wp-block-paragraph\">Pozrime sa detailnej\u0161ie na spom\u00ednan\u00e9 rizik\u00e1 trendu Sephora kids.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-7bdb85c40fd66299f926235a5cb9eb85\">Zdravotn\u00e9 rizik\u00e1 a pou\u017e\u00edvanie nevhodnej kozmetiky<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-5a5b561be8c933011c796ee98296a993 wp-block-paragraph\">Detsk\u00e1 poko\u017eka je ove\u013ea jemnej\u0161ia a citlivej\u0161ia ako ple\u0165 dospel\u00fdch, a preto nepotrebuje agres\u00edvne anti-aging kozmetick\u00e9 zlo\u017eky, ktor\u00e9 s\u00fa s\u00fa\u010das\u0165ou be\u017ene dostupnej kozmetiky pre dospel\u00fdch. Pou\u017e\u00edvanie produktov ur\u010den\u00fdch pre dospel\u00fdch pr\u00edli\u0161 skoro m\u00f4\u017ee ma\u0165 negat\u00edvny vplyv na poko\u017eku. <a href=\"https:\/\/edition.cnn.com\/2024\/03\/12\/business\/sephora-kid-tweens-skincare-obsession\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">Dermatol\u00f3govia varuj\u00fa<\/a>, \u017ee ich nadmern\u00e9 pou\u017e\u00edvanie m\u00f4\u017ee <strong>naru\u0161i\u0165 prirodzen\u00fa ochrann\u00fa bari\u00e9ru poko\u017eky<\/strong>, sp\u00f4sobi\u0165 alergick\u00e9 reakcie a pred\u010dasn\u00e9 starnutie pleti.<\/p>\n\n\n\n<p class=\"has-bg-color-color has-text-link-background-color has-text-color has-background has-link-color wp-elements-a4074e4e2dd0ca83c84db1cb6f5b26ac wp-block-paragraph\"><strong>Z\u00c1UJ\u00cdMAVOS\u0164<\/strong><br>V Kalifornii bol v tomto roku predlo\u017een\u00fd<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-bg-color-color\"> <\/mark><a href=\"https:\/\/eu.usatoday.com\/story\/life\/health-wellness\/2025\/03\/26\/california-ban-anti-aging-products-sephora-kids\/82550844007\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-bd-color-color\"><strong>nov\u00fd n\u00e1vrh z\u00e1kona<\/strong><\/mark><\/a>, ktor\u00fd by zak\u00e1zal malolet\u00fdm n\u00e1kup kozmetick\u00fdch produktov proti starnutiu. Tento krok reaguje na rast\u00faci trend Sephora kids, pri ktorom si predpubert\u00e1lne diev\u010dat\u00e1 kupuj\u00fa a pou\u017e\u00edvaj\u00fa mejkap a ple\u0165ov\u00fa starostlivos\u0165 ur\u010den\u00fa pre dospel\u00fdch.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"949\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/image-1.png\" alt=\"Sephora kids uk\u00e1\u017eka instagram ESET\" class=\"wp-image-16079\" style=\"width:407px;height:auto\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/image-1.png 605w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/image-1-191x300.png 191w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2025\/05\/image-1-370x580.png 370w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-text-dark-color has-text-color has-link-color wp-elements-e4d6a8798d044050066420e5d992ac7f wp-block-paragraph\">Zdroj: Instagram @jennipulos<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Skreslen\u00e9 vn\u00edmanie kr\u00e1sy<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-3dec139065b74e539544ea08a344b6e6 wp-block-paragraph\">Deti dnes sleduj\u00fa stovky vide\u00ed s \u201edokonalou\u201c ple\u0165ou, filtrami a \u201eget ready with me\u201c rutinami. Pravideln\u00e9 <a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/rodicia-a-deti\/pohlad-poza-filtre-a-lajky-budovanie-zdraveho-postoja-k-vlastnemu-telu-v-kontexte-digitalneho-sveta\/\">vystavenie tohto typu obsahu<\/a> v\u0161ak<strong> m\u00f4\u017ee u&nbsp;malolet\u00fdch v\u00fdrazne ovplyvni\u0165 vn\u00edmanie vlastn\u00e9ho tela<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-9edf7add1b8c9f84d54006b00b342fb5 wp-block-paragraph\">Dokonale upraven\u00e9 fotografie, filtre a retu\u0161ovan\u00e9 vide\u00e1 \u010dasto vytv\u00e1raj\u00fa il\u00faziu, \u017ee kr\u00e1sa je podmienen\u00e1 bezchybnou ple\u0165ou a pou\u017e\u00edvan\u00edm drahej kozmetiky. Tento tlak m\u00f4\u017ee u&nbsp;det\u00ed vies\u0165 k zn\u00ed\u017een\u00e9mu sebavedomiu, poruch\u00e1m pr\u00edjmu potravy a chronickej nespokojnosti s vlastn\u00fdm vzh\u013eadom \u010di dokonca <a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/rodicia-a-deti\/bodyshaming-ako-sprevadzat-deti-svetom-online-vplyvu\/\">k&nbsp;bodyshamingu<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-21e02c1bd4fdb4e13803e80876626b13\">Digit\u00e1lna bezpe\u010dnos\u0165<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-60f806d0f3a2f8d1a26289a9a75b22ea wp-block-paragraph\">Trend Sephora kids vyvol\u00e1va diskusie najm\u00e4 o zdravotn\u00fdch rizik\u00e1ch spojen\u00fdch s pou\u017e\u00edvan\u00edm kozmetiky, ktor\u00e1 nie je ur\u010den\u00e1 pre deti. Menej sa v\u0161ak hovor\u00ed o digit\u00e1lnej bezpe\u010dnosti, hoci t\u00e1to t\u00e9ma s fenom\u00e9nom \u00fazko s\u00favis\u00ed.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-6392caee8144a97e876f38073e73f18b wp-block-paragraph\">Mnoh\u00e9 mlad\u00e9 diev\u010dat\u00e1, v snahe \u010do najviac sa podoba\u0165 svojim ob\u013e\u00faben\u00fdm influencerom, nielen sleduj\u00fa ich obsah, ale aj samy vytv\u00e1raj\u00fa vide\u00e1 o svojich n\u00e1kupoch a starostlivosti o ple\u0165. Pri tom si \u010dasto neuvedomuj\u00fa, \u017ee<strong> <\/strong>m\u00f4\u017eu<strong> nevedomky spr\u00edstupni\u0165 citliv\u00e9 osobn\u00e9 inform\u00e1cie<\/strong>. T\u00fdm vystavuj\u00fa riziku seba aj svojich bl\u00edzkych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-bd621326194aff3bea7139e2c371cbc7\">Hlavn\u00e9 digit\u00e1lne rizik\u00e1 pre deti:<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-checkbox has-text-dark-color has-text-color has-link-color wp-elements-4cac5f57cace4f2dc0652f229a0bb4e6\">\n<li><strong>Strata s\u00fakromia:<\/strong> Deti si u\u017e v skorom veku vytv\u00e1raj\u00fa digit\u00e1lnu stopu, ktor\u00fa u\u017e nesk\u00f4r nevyma\u017e\u00fa. Neuvedomuj\u00fa si, \u017ee ich online spr\u00e1vanie je sledovan\u00e9 a nesk\u00f4r vyu\u017e\u00edvan\u00e9 na cielen\u00fd marketing soci\u00e1lnymi sie\u0165ami.<br><\/li>\n\n\n\n<li><strong>Zber osobn\u00fdch \u00fadajov a algoritmick\u00e1 manipul\u00e1cia: <\/strong>Mnoh\u00e9 aplik\u00e1cie a soci\u00e1lne siete zhroma\u017e\u010fuj\u00fa inform\u00e1cie o pou\u017e\u00edvate\u013eskom spr\u00e1van\u00ed. Tieto inform\u00e1cie sa vyu\u017e\u00edvaj\u00fa na doru\u010dovanie personalizovan\u00e9ho obsahu alebo rekl\u00e1m. Ak die\u0165a prejav\u00ed z\u00e1ujem o kozmetick\u00e9 vide\u00e1, algoritmus mu za\u010dne zobrazova\u0165 e\u0161te viac podobn\u00e9ho obsahu. To posil\u0148uje jeho z\u00e1ujem o produkty, ktor\u00e9 nie s\u00fa pre\u0148 vhodn\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-bg-color-color has-text-link-background-color has-text-color has-background has-link-color wp-elements-5608842cd13f90d3ec7e91e30dac0c30 wp-block-paragraph\">Dobre vedie\u0165<br>Pod\u013ea <a href=\"https:\/\/hbr.org\/2022\/06\/how-social-media-algorithms-influence-behavior\">\u0161t\u00fadie Harvard Business Review<\/a> algoritmy soci\u00e1lnych siet\u00ed funguj\u00fa na princ\u00edpe engagement-based ranking, \u010do znamen\u00e1, \u017ee obsah, ktor\u00fd vzbudzuje siln\u00e9 em\u00f3cie a udr\u017eiava pou\u017e\u00edvate\u013eov online dlh\u0161ie, sa im \u010dastej\u0161ie zobrazuje.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkbox has-text-dark-color has-text-color has-link-color wp-elements-d40e9e0a651938cc622b3998079b6f04\">\n<li><strong>Pred\u010dasn\u00e9 pou\u017e\u00edvanie aplik\u00e1ci\u00ed: <\/strong>Soci\u00e1lne siete maj\u00fa vekov\u00e9 obmedzenia, ktor\u00e9 nie s\u00fa n\u00e1hodn\u00e9. V\u00e4\u010d\u0161ina platforiem neodpor\u00fa\u010da registr\u00e1ciu de\u0165om mlad\u0161\u00edm ako 13 rokov. Napriek tomu si mnoh\u00e9 deti zakladaj\u00fa profily sk\u00f4r. Robia to \u010dasto bez vedomia rodi\u010dov a bez dostato\u010dn\u00fdch nastaven\u00ed s\u00fakromia. Pod\u013ea <a href=\"https:\/\/www.pewresearch.org\/internet\/2020\/07\/28\/childrens-engagement-with-digital-devices-screen-time\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00fdskumu<\/a> Pew Research Center z roku 2020 a\u017e 30 % rodi\u010dov det\u00ed vo veku 9 a\u017e 11 rokov uviedlo, \u017ee ich die\u0165a pou\u017e\u00edva TikTok, napriek vekov\u00fdm obmedzeniam platformy. To ich vystavuje nielen marketingov\u00fdm tlakom, ale aj kyber\u0161ikane \u010di kontaktu s nezn\u00e1mymi osobami.<br><\/li>\n\n\n\n<li><strong>Riziko online pred\u00e1torov:<\/strong> Deti si \u010dasto neuvedomuj\u00fa, \u017ee <a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/rodicia-a-deti\/ako-moze-nadmerne-zdielanie-informacii-na-internete-ovplyvnit-zivot-dietata-v-dospelosti\/\" target=\"_blank\" rel=\"noreferrer noopener\">pri zdie\u013ean\u00ed obsahu na internete<\/a> m\u00f4\u017eu prezradi\u0165 citliv\u00e9 inform\u00e1cie, ako je ich vek, n\u00e1zov \u0161koly \u010di aktu\u00e1lna poloha. Tieto \u00fadaje m\u00f4\u017eu pred\u00e1tori vyu\u017ei\u0165 na manipul\u00e1ciu, z\u00edskanie d\u00f4very alebo dokonca zneu\u017eitie ich vide\u00ed na nevhodn\u00e9 \u00fa\u010dely, napr\u00edklad pornografiu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-e2e7e62d34d54429c3c364e5c4e61643\">Ako m\u00f4\u017eu rodi\u010dia ochr\u00e1ni\u0165 deti?<\/h2>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-f85e54b3c4403a2fa051d825b45cdc86 wp-block-paragraph\">Fenom\u00e9n Sephora kids u\u017e teda nie je len ot\u00e1zkou zdravia, ale aj digit\u00e1lnej bezpe\u010dnosti. Die\u0165a mus\u00ed pochopi\u0165, \u017ee internet je mocn\u00fd n\u00e1stroj, preto ho treba pou\u017e\u00edva\u0165 s&nbsp;rozvahou. \u010co m\u00f4\u017eete ako rodi\u010d urobi\u0165 pre jeho bezpe\u010dnos\u0165?<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-8d81be0f1d5c247660109785cb5bc94b\">Vyberajte vhodn\u00fa kozmetiku<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-b83b89f22e087988b93bfc7b37483303 wp-block-paragraph\">Ak die\u0165a prejavuje z\u00e1ujem o starostlivos\u0165 o ple\u0165, dbajte na v\u00fdber jemn\u00fdch, dermatologicky testovan\u00fdch produktov, ktor\u00e9 s\u00fa ur\u010den\u00e9 pre jeho vek a potreby. Je d\u00f4le\u017eit\u00e9, aby rodi\u010dia spolu s de\u0165mi konzultovali v\u00fdber produktov a postupne ich <strong>u\u010dili spr\u00e1vnym n\u00e1vykom v starostlivosti o ple\u0165<\/strong>. Nevhodn\u00e9 produkty m\u00f4\u017eu vies\u0165 k podr\u00e1\u017edeniu, alergick\u00fdm reakci\u00e1m alebo dokonca k naru\u0161eniu prirodzenej ko\u017enej bari\u00e9ry. Pokia\u013e si neviete vybra\u0165, obr\u00e1\u0165te sa na dermatol\u00f3ga. Lek\u00e1r dok\u00e1\u017ee odporu\u010di\u0165 \u0161pecifick\u00e9 pr\u00edpravky vhodn\u00e9 pre dan\u00fd typ pleti a pred\u00eds\u0165 pou\u017e\u00edvaniu nevhodn\u00fdch produktov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-aeba54b760396823574d8146c7c0e204\">Diskutujte o&nbsp;digit\u00e1lnej gramotnosti<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-3651dac862d2ab130097a575eb9cd181 wp-block-paragraph\">Dostato\u010dn\u00e9 povedomie die\u0165a\u0165a o&nbsp;n\u00e1strah\u00e1ch soci\u00e1lnych siet\u00ed dok\u00e1\u017ee <strong>fungova\u0165 ako prv\u00e1 l\u00ednia obrany<\/strong>. Nau\u010dte deti, aby hne\u010f neverili v\u0161etk\u00e9mu, \u010do vidia na internete, vr\u00e1tane nerealistick\u00fdch \u0161tandardov kr\u00e1sy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-91a3682b5fc60a4755ad041e76e19517\">Obmedzte pr\u00edstup k soci\u00e1lnym sie\u0165am<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-54c5dd77b3c667219381f1ade584479a wp-block-paragraph\">Ka\u017ed\u00e1 <strong>soci\u00e1lna sie\u0165 m\u00e1 svoje vekov\u00e9 limity<\/strong>, ktor\u00e9 je potrebn\u00e9 dodr\u017eiava\u0165. Zodpovednos\u0165 rodi\u010dov sa nekon\u010d\u00ed len pri tom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-e6ba83959c672d411ad4550ae4fb577f\">Monitorujte online aktivity die\u0165a\u0165a<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-850ebc3bad60024f1ab54ce37ab90bf2 wp-block-paragraph\">Nastavte si s&nbsp;va\u0161imi de\u0165mi jasn\u00e9 pravidl\u00e1 pou\u017e\u00edvania soci\u00e1lnych siet\u00ed. Uistite sa, \u017ee ich <strong>profily s\u00fa nastaven\u00e9 ako s\u00fakromn\u00e9<\/strong> a ve\u010fte deti k digit\u00e1lnej hygiene vr\u00e1tane ochrany osobn\u00fdch \u00fadajov.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-dff5953e23354d9179eb4285b6b9692d wp-block-paragraph\">Majte preh\u013ead o tom, ak\u00fd obsah va\u0161e die\u0165a sleduje, a pom\u00e1hajte mu rozli\u0161ova\u0165 medzi autentick\u00fdmi pr\u00edspevkami a cielenou reklamou. Vysvetlite mu, ako algoritmy ovplyv\u0148uj\u00fa to, \u010do vid\u00ed, a u\u010dte ho kriticky vyhodnocova\u0165 obsah, ktor\u00fd vid\u00ed na soci\u00e1lnych sie\u0165ach. Pom\u00f4\u017ete mu n\u00e1js\u0165 a&nbsp;rozpozna\u0165 obsah, ktor\u00fd zodpoved\u00e1 jeho z\u00e1ujmom a&nbsp;hodnot\u00e1m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-80ffdcae20cbddfde18527fcec56d1dc\">Nie v\u0161etko patr\u00ed na internet<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-046a79a98d6c4814be7571d242bdf38a wp-block-paragraph\">Nau\u010dte va\u0161e die\u0165a, \u017ee <a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/rodicia-a-deti\/nebezpecenstva-nadmerneho-zdielania-klucove-zasady-ktore-by-si-vase-deti-mali-osvojit\/\" target=\"_blank\" rel=\"noreferrer noopener\">nie v\u0161etko patr\u00ed na internet.<\/a> Inform\u00e1cie, ktor\u00e9 zverej\u0148uj\u00fa na internete, tam<strong> zost\u00e1vaj\u00fa nav\u017edy a&nbsp;to aj po tom, \u010do ich vyma\u017e\u00fa<\/strong>. Dohodnite sa, \u010do smie a&nbsp;nesmie zverejni\u0165, napr\u00edklad \u017eiadne osobn\u00e9 \u00fadaje, nevhodn\u00e9 fotky \u010di s\u00fakromn\u00e9 konverz\u00e1cie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-8b1595e6604d44f6005ccf8b9a6c0b44\">Pou\u017e\u00edvajte rodi\u010dovsk\u00fa kontrolu<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-d8d52d70a575cad6f176bedb0a1fe2d8 wp-block-paragraph\">Pom\u00f4c\u0165 v\u00e1m m\u00f4\u017ee aj rodi\u010dovsk\u00e1 kontrola. <a href=\"https:\/\/bezpecnenanete.eset.com\/sk\/bezpecnostne-riesenia\/\" target=\"_blank\" rel=\"noreferrer noopener\">ESET HOME Security Ultimate <\/a>pon\u00faka rodi\u010dovsk\u00fa kontrolu s vekov\u00fdmi obmedzeniami, blokovan\u00edm nevhodn\u00e9ho obsahu a monitorovan\u00edm aktiv\u00edt. Funkcie ako z\u00e1mok aplik\u00e1ci\u00ed a bezpe\u010dn\u00fd prehliada\u010d zais\u0165uj\u00fa bezpe\u010dnos\u0165 det\u00ed na r\u00f4znych zariadeniach.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/06\/ESET_KRABICE_HORIZONTAL_ZLAVA.png\" alt=\"multi-year b2c banner \u010dl\u00e1nok\" class=\"wp-image-17081\" srcset=\"https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/06\/ESET_KRABICE_HORIZONTAL_ZLAVA.png 1200w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/06\/ESET_KRABICE_HORIZONTAL_ZLAVA-300x300.png 300w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/06\/ESET_KRABICE_HORIZONTAL_ZLAVA-1024x1024.png 1024w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/06\/ESET_KRABICE_HORIZONTAL_ZLAVA-150x150.png 150w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/06\/ESET_KRABICE_HORIZONTAL_ZLAVA-768x768.png 768w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/06\/ESET_KRABICE_HORIZONTAL_ZLAVA-400x400.png 400w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/06\/ESET_KRABICE_HORIZONTAL_ZLAVA-370x370.png 370w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/06\/ESET_KRABICE_HORIZONTAL_ZLAVA-90x90.png 90w, https:\/\/bezpecnenanete.eset.com\/sk\/wp-content\/uploads\/2026\/06\/ESET_KRABICE_HORIZONTAL_ZLAVA-760x760.png 760w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading has-text-link-color has-text-color has-link-color has-medium-font-size wp-elements-61785827a68dd0762b70b460b4642ecd\">Komplexn\u00e1 ochrana v\u00e1\u0161ho digit\u00e1lneho \u017eivota<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color has-small-font-size wp-elements-8bb3dfd2a4acde7440c20734007bce42 wp-block-paragraph\">Komplexn\u00e1 ochrana v\u00e1\u0161ho digit\u00e1lneho \u017eivota. Vyberte si \u00farove\u0148 pod\u013ea svojich potrieb.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 width-300\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.eset.com\/sk\/internetova-ochrana-domacnosti\/urovne-ochrany\/\" target=\"_blank\" rel=\"noreferrer noopener\">VYBERTE SI OCHRANU<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-be4aa17fd4819303262c595efca11128\">Bu\u010fte pr\u00edkladom<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-87affecdd730340aadfc381f4a3aef15 wp-block-paragraph\">Deti sa u\u010dia pozorovan\u00edm. Ak rodi\u010dia prem\u00fd\u0161\u013eaj\u00fa, \u010do zverej\u0148uj\u00fa na internete, die\u0165a si osvoj\u00ed rovnak\u00fd pr\u00edstup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-bb6f5e292edff3ce00b1fae91df91415\">Posil\u0148ujte sebavedomie die\u0165a\u0165a<\/h3>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-4690f42c9b37fe0124985be947866b7b wp-block-paragraph\">Podporujte deti v tom, aby si v\u00e1\u017eili svoju jedine\u010dnos\u0165 a pochopili, \u017ee ka\u017ed\u00fd je v\u00fdnimo\u010dn\u00fd tak\u00fd, ak\u00fd je, nez\u00e1visle od vzh\u013eadu. Pom\u00e1hajte im pochopi\u0165, \u017ee <strong>skuto\u010dn\u00e1 kr\u00e1sa spo\u010d\u00edva v tom, ak\u00ed s\u00fa l\u00e1skav\u00ed, empatick\u00ed a rozh\u013eaden\u00ed<\/strong>. Deti nepotrebuj\u00fa dokonal\u00fa ple\u0165. Potrebuj\u00fa ochranu pred svetom, ktor\u00fd im tvrd\u00ed, \u017ee bez nej nie s\u00fa dos\u0165 dobr\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-dark-color has-text-color has-link-color wp-elements-145d249ef11ce0cc88405b422f24458a\">Na z\u00e1ver<\/h2>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-38aff6dbae21b00d34ecbe2dcadf9e8d wp-block-paragraph\">Fenom\u00e9n Sephora kids je \u017eia\u013e d\u00f4sledkom nekontrolovan\u00e9ho vplyvu digit\u00e1lneho sveta na deti. Nielen\u017ee ich vystavuje manipulat\u00edvnym algoritmom a agres\u00edvnemu marketingu, ale z\u00e1rove\u0148 formuje ich vn\u00edmanie kr\u00e1sy sp\u00f4sobom, ktor\u00fd m\u00f4\u017ee vies\u0165 k psychick\u00fdm a fyzick\u00fdm probl\u00e9mom.<\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-1ef5910a136173dfa859f6fd15b1b18c wp-block-paragraph\">Je preto nevyhnutn\u00e9, aby rodi\u010dia, pedag\u00f3govia a odborn\u00edci spolo\u010dne pracovali na vytvoren\u00ed bezpe\u010dn\u00e9ho digit\u00e1lneho prostredia, v ktorom deti nebud\u00fa pod tlakom nere\u00e1lnych \u0161tandardov a&nbsp;predajn\u00fdch strat\u00e9gi\u00ed. Jedine informovanos\u0165, vzdel\u00e1vanie a kritick\u00e9 myslenie m\u00f4\u017eu pom\u00f4c\u0165 de\u0165om rozpozna\u0165, \u017ee ich hodnota nespo\u010d\u00edva v dokonalom vzh\u013eade, ale v tom, k\u00fdm s\u00fa ako \u013eudia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na prv\u00fd poh\u013ead vyzer\u00e1 trend Sephora kids \u2013 pomenovan\u00fd pod\u013ea zn\u00e1meho beauty re\u0165azca \u2013 nevinne. Mal\u00e9 diev\u010dat\u00e1 testuj\u00fa drah\u00fa kozmetiku, kop\u00edruj\u00fa skincare rutiny svojich idolov a zverej\u0148uj\u00fa vide\u00e1 pln\u00e9 dokonalej starostlivosti o ple\u0165. Pod leskl\u00fdm povrchom sa v\u0161ak skr\u00fdva viac ne\u017e len t\u00fa\u017eba po kr\u00e1se. Z nevinn\u00e9ho trendu na TikToku sa rod\u00ed znepokojiv\u00fd fenom\u00e9n. Deti v predpubert\u00e1lnom veku \u010doraz \u010dastej\u0161ie pou\u017e\u00edvaj\u00fa luxusn\u00e9&hellip;<\/p>\n","protected":false},"author":5,"featured_media":16084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[83,124],"tags":[],"class_list":["post-16075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rodicia-a-deti","category-skutocny-vs-online-svet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sephora kids: Mal\u00ed viz\u00e1\u017eisti, ve\u013ek\u00e9 rizik\u00e1 | ESET Slovensko<\/title>\n<meta name=\"description\" content=\"Mal\u00ed viz\u00e1\u017eisti, ve\u013ek\u00e9 rizik\u00e1. 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