{"id":15999,"date":"2025-04-10T11:14:23","date_gmt":"2025-04-10T11:14:23","guid":{"rendered":"https:\/\/bezpecnenanete.eset.com\/sk\/?p=15999"},"modified":"2025-04-10T11:14:23","modified_gmt":"2025-04-10T11:14:23","slug":"fenomen-deepfake-nevinna-zabava-alebo-nastroj-sikany","status":"publish","type":"post","link":"https:\/\/bezpecnenanete.eset.com\/sk\/rodicia-a-deti\/fenomen-deepfake-nevinna-zabava-alebo-nastroj-sikany\/","title":{"rendered":"Fenom\u00e9n deepfake: nevinn\u00e1 z\u00e1bava alebo n\u00e1stroj \u0161ikany?"},"content":{"rendered":"\n
\"deepfake<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Tento \u010dl\u00e1nok je s\u00fa\u010das\u0165ou glob\u00e1lnej iniciat\u00edvy spolo\u010dnosti ESET Safer Kids Online<\/a>.<\/strong><\/strong><\/p>\n\n\n\n

Spravodajsk\u00fd kan\u00e1l BBC v\u00a0j\u00fali 2024 informoval o\u00a0pr\u00edpade 12\u2011ro\u010dn\u00e9ho diev\u010da\u0165a<\/strong><\/a>, ktor\u00e9 sa stalo obe\u0165ou novej formy kyber\u0161ikany, takzvan\u00e9ho deepfaku. Digit\u00e1lne upraven\u00fa fotografiu uverejnil na\u00a0Snapchate niekto z\u00a0jej \u0161koly. Pomocou n\u00e1strojov umelej inteligencie prirobil tv\u00e1r diev\u010da\u0165a na\u00a0pornografick\u00fd obr\u00e1zok, \u010d\u00edm vytvoril deepfake. Spolu\u017eiaci diev\u010da\u0165a fotku prezdie\u013eavali, \u010do obe\u0165 st\u00e1le viac traumatizovalo. \u017dia\u013e, nejde o\u00a0ojedinel\u00fd pr\u00edpad, preto\u017ee deepfaky sa daj\u00fa vytv\u00e1ra\u0165 ve\u013emi \u013eahko. O\u00a0to v\u00e1\u017enej\u0161ie s\u00fa probl\u00e9my, ktor\u00e9 dok\u00e1\u017eu obeti privodi\u0165.\u00a0\u00a0<\/p>\n\n\n\n

\u010co je deepfake?<\/h2>\n\n\n\n

Ako u\u017e mo\u017eno viete, deepfaky vyu\u017e\u00edvaj\u00fa h\u013abkov\u00e9 u\u010denie (ktor\u00e9 je podmno\u017einou strojov\u00e9ho u\u010denia) na vytv\u00e1ranie ve\u013emi realistick\u00fdch obr\u00e1zkov, vide\u00ed alebo zvukov\u00fdch nahr\u00e1vok. T\u00e1to technol\u00f3gia simuluje hlas alebo podobu svojho cie\u013ea a vklad\u00e1 ich do existuj\u00facej nahr\u00e1vky alebo obr\u00e1zku. Aplik\u00e1cie a softv\u00e9r na tvorbu deepfakov sa zvy\u010dajne pou\u017e\u00edvaj\u00fa pomerne jednoducho a intuit\u00edvne a dok\u00e1\u017eu vytv\u00e1ra\u0165 presved\u010div\u00e9 v\u00fdstupy. Hoci m\u00f4\u017eu by\u0165 pr\u00ednosn\u00e9 pre r\u00f4zne kreat\u00edvne projekty, zlou spr\u00e1vou je, \u017ee sa za\u010d\u00ednaj\u00fa vo ve\u013ekom vyu\u017e\u00edva\u0165 aj pri \u0161ikane. <\/p>\n\n\n\n

Jednoduch\u00e9 verzie deepfakov mo\u017eno vytvori\u0165 aj pomocou aplik\u00e1ci\u00ed, ako s\u00fa FaceApp alebo FaceSwap. Niektor\u00e9 deepfaky<\/a> sa stali vir\u00e1lnymi, napr\u00edklad vide\u00e1 verejn\u00fdch osobnost\u00ed ako Elon Musk, Joe Biden alebo Volodymyr Zelenskyj. Tak\u00e9to vide\u00e1 boli pou\u017eit\u00e9 najm\u00e4 na\u00a0\u0161\u00edrenie falo\u0161n\u00fdch spr\u00e1v.<\/p>\n\n\n\n

Ako sa deepfaky pou\u017e\u00edvaj\u00fa<\/h2>\n\n\n\n

Pod\u013ea \u0161t\u00fadie spolo\u010dnosti Deeptrace<\/a>, ktor\u00e1 sa zaober\u00e1 umelou inteligenciou, je 96\u00a0% deepfake vide\u00ed koluj\u00facich na\u00a0internete pornografick\u00e9ho charakteru a\u00a0ve\u013emi \u010dasto bez s\u00fahlasu dotknut\u00fdch os\u00f4b. Tento probl\u00e9m zost\u00e1va z\u00a0poh\u013eadu pr\u00e1va nevyrie\u0161en\u00fd. Deepfaky sa tie\u017e vyu\u017e\u00edvaj\u00fa na\u00a0po\u0161kodenie reput\u00e1cie a\u00a0zni\u010denie kari\u00e9ry, no menej pozornosti sa venuje tomu, ak\u00fd neblah\u00fd vplyv maj\u00fa na\u00a0deti.<\/p>\n\n\n\n

Vzh\u013eadom na\u00a0jednoduchos\u0165 pou\u017e\u00edvania sa deepfaky stali ob\u013e\u00faben\u00fdm n\u00e1strojom na\u00a0\u0161ikanovanie. Tv\u00e1r die\u0165a\u0165a m\u00f4\u017ee by\u0165 vlo\u017een\u00e1 napr\u00edklad do\u00a0videa so\u00a0sexu\u00e1lne provokat\u00edvnym tancom. <\/a>Emocion\u00e1lna ujma a\u00a0pon\u00ed\u017eenie<\/a>, ktor\u00e9 die\u0165a v\u00a0d\u00f4sledku tak\u00e9hoto videa za\u017eije, m\u00f4\u017eu negat\u00edvne ovplyvni\u0165 jeho sebavedomie a\u00a0vz\u0165ahy v\u00a0\u0161kole.\u00a0<\/p>\n\n\n\n

Samozrejme, deepfaky sa daj\u00fa pou\u017e\u00edva\u0165 aj pozit\u00edvnym sp\u00f4sobom. Deti sa napr\u00edklad m\u00f4\u017eu sta\u0165 hviezdami vo svojich ob\u013e\u00faben\u00fdch filmoch \u010di hr\u00e1ch alebo sa virtu\u00e1lne stretn\u00fa\u0165 s vysn\u00edvanou celebritou. M\u00fazeum Salvadora Dal\u00edho na Floride vyu\u017e\u00edva technol\u00f3giu deepfake na vytvorenie interakt\u00edvneho z\u00e1\u017eitku pre n\u00e1v\u0161tevn\u00edkov, ktor\u00fdch v\u00edta realistick\u00e1 podoba umelca. Hoci deepfaky m\u00f4\u017eu podporova\u0165 kreativitu a prin\u00e1\u0161a\u0165 vy\u0161\u0161iu \u00farove\u0148 interakcie, je d\u00f4le\u017eit\u00e9 ma\u0165 o tomto fenom\u00e9ne aktu\u00e1lny preh\u013ead a u\u010di\u0165 deti, ako sa chr\u00e1ni\u0165 pred praktikami zneu\u017e\u00edvaj\u00facimi technol\u00f3giu deepfake. <\/p>\n\n\n\n

\n
\n
\"Bajtovci<\/figure>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Objavte svet Bajtovcov, kde sa digit\u00e1lny svet prel\u00edna s ka\u017edodenn\u00fdmi dobrodru\u017estvami. Pou\u010dn\u00e9 epiz\u00f3dy, ne\u010dakan\u00e9 v\u00fdzvy a st\u00e1le viac z\u00e1had na obzore! Pozrite si v\u0161etky epiz\u00f3dy.<\/p>\n\n\n\n

\n
SLEDOVA\u0164<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Ako sa s\u00a0de\u0165mi rozpr\u00e1va\u0165 o\u00a0deepfakoch<\/h2>\n\n\n\n

1. Pozrite sa spolu na\u00a0deepfaky a\u00a0diskutujte o\u00a0nich<\/h3>\n\n\n\n

Za\u010dnite t\u00fdm najjednoduch\u0161\u00edm krokom \u2013 pozrite si spolu pr\u00edklady deepfakov. Mo\u017eno v\u00e1s prekvap\u00ed, ako s\u00fa va\u0161e deti v technol\u00f3gi\u00e1ch zbehl\u00e9 a \u017ee u\u017e mo\u017eno dok\u00e1\u017eu rozpozn\u00e1va\u0165 falo\u0161n\u00fd obsah na internete. Nasmerujte ich pozornos\u0165 na d\u00f4le\u017eit\u00e9 t\u00e9my, ako s\u00fa zodpovednos\u0165, d\u00f4le\u017eitos\u0165 s\u00fahlasu a to, \u017ee bez povolenia by nikto nemal pou\u017e\u00edva\u0165 ich tv\u00e1r ani hlas. Vytvorte pre ne bezpe\u010dn\u00e9 prostredie a dajte im najavo, \u017ee sa v\u017edy m\u00f4\u017eu obr\u00e1ti\u0165 na v\u00e1s alebo na vedenie \u0161koly, ak sa stan\u00fa obe\u0165ou \u0161ikany zneu\u017e\u00edvaj\u00facej deepfaky.<\/p>\n\n\n\n

2. Nau\u010dte deti rozpozna\u0165 deepfaky<\/h3>\n\n\n\n

Hoci s\u00fa deepfaky \u010doraz \u0165a\u017e\u0161ie rozpoznate\u013en\u00e9, niektor\u00e9 znaky v\u00e1m ich m\u00f4\u017eu pom\u00f4c\u0165 odhali\u0165. V\u0161\u00edmajte si nezrovnalosti, ako je neprirodzen\u00e9 \u017emurkanie, pohyby pier nezodpovedaj\u00face zvuku alebo chybn\u00e9 zobrazenie v l\u00ednii vlasov \u010di tv\u00e1re. Varovn\u00fdm sign\u00e1lom m\u00f4\u017ee by\u0165 aj nekonzistentn\u00e9 osvetlenie, napr\u00edklad nerovnomern\u00e9 tiene alebo l\u00ed\u0161iace sa odrazy v o\u010diach. Zamyslite sa aj nad samotn\u00fdm obsahom \u2013 ak sa zd\u00e1 \u0161okuj\u00faci alebo emocion\u00e1lne manipulat\u00edvny, m\u00f4\u017ee \u00eds\u0165 o deepfake. Majte v\u0161ak na pam\u00e4ti, \u017ee \u010d\u00edm viac sa bude t\u00e1to technol\u00f3gia zdokona\u013eova\u0165, o to \u0165a\u017e\u0161ie bude si varovn\u00e9 znaky v\u0161imn\u00fa\u0165.<\/p>\n\n\n\n

3. Ve\u010fte deti k\u00a0zodpovedn\u00e9mu spr\u00e1vaniu na\u00a0internete<\/h3>\n\n\n\n

Porozpr\u00e1vajte sa s de\u0165mi o tom, pre\u010do je nebezpe\u010dn\u00e9 zdie\u013ea\u0165 vlastn\u00e9 fotografie a vide\u00e1 vo verejn\u00fdch skupin\u00e1ch. Vysvetlite im, ako \u013eahko m\u00f4\u017eu by\u0165 zneu\u017eit\u00e9 na vytvorenie deepfakov, a predstavte im sp\u00f4soby, ako sa na internete spr\u00e1va\u0165 zodpovedne. Odporu\u010dte im, aby fotografie zdie\u013eali iba v s\u00fakromn\u00fdch skupinov\u00fdch \u010detoch s bl\u00edzkymi priate\u013emi alebo rodinou a aby sa v r\u00e1mci mo\u017enost\u00ed \u010do najmenej vystavovali rizik\u00e1m. Ak tieto opatrenia sformulujete ako cestu k posilneniu vlastnej ochrany, nie ako striktn\u00e9 obmedzenia, deti ich lep\u0161ie prijm\u00fa. <\/p>\n\n\n\n

4. Objavujte a\u00a0vzdel\u00e1vajte sa spolo\u010dne<\/h3>\n\n\n\n

Tak ako vy vzdel\u00e1vate svoje die\u0165a, aj ono v\u00e1s m\u00f4\u017ee na opl\u00e1tku nau\u010di\u0165 nie\u010do nov\u00e9. Mo\u017eno u\u017e akt\u00edvne pou\u017e\u00edva aplik\u00e1cie ako FaceApp alebo FaceSwap, a tak si spolu m\u00f4\u017eete vytvori\u0165 ne\u0161kodn\u00e9 a z\u00e1bavn\u00e9 vide\u00e1, pri\u010dom sa vz\u00e1jomne nie\u010do nau\u010d\u00edte. Va\u0161e die\u0165a si t\u00fdmto sp\u00f4sobom preh\u013abi poznatky o technol\u00f3gii deepfake a z\u00e1rove\u0148 sa dozvie o jej etickom pou\u017e\u00edvan\u00ed.<\/p>\n\n\n\n

\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Komplexn\u00e1 ochrana v\u00e1\u0161ho digit\u00e1lneho \u017eivota<\/h3>\n\n\n\n

Komplexn\u00e1 ochrana v\u00e1\u0161ho digit\u00e1lneho \u017eivota. Vyberte si \u00farove\u0148 pod\u013ea svojich potrieb.<\/p>\n\n\n\n

\n
VYBERTE SI OCHRANU<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n\n\n\n

5. Zv\u00e1\u017ete \u010fal\u0161ie bezpe\u010dnostn\u00e9 opatrenia<\/h3>\n\n\n\n

Ak h\u013ead\u00e1te dodato\u010dn\u00fa ochranu, presk\u00famajte bezpe\u010dnostn\u00e9 rie\u0161enia ur\u010den\u00e9 na\u00a0monitorovanie a\u00a0spr\u00e1vu riz\u00edk \u010d\u00edhaj\u00facich na\u00a0deti v\u00a0online svete, napr\u00edklad bal\u00edky ESET HOME Security<\/a>. Prostredn\u00edctvom rodi\u010dovskej kontroly v\u00e1m umo\u017e\u0148uj\u00fa sledova\u0165, ktor\u00e9 str\u00e1nky va\u0161e deti nav\u0161tevuj\u00fa. Okrem toho pon\u00fakaj\u00fa ochranu online identity a\u00a0\u0161ifrovanie citliv\u00fdch \u00fadajov a\u00a0fotografi\u00ed.<\/p>\n\n\n\n

Zop\u00e1r my\u0161lienok na\u00a0z\u00e1ver<\/h2>\n\n\n\n

Technol\u00f3gia deepfake m\u00e1 ve\u013ek\u00fd potenci\u00e1l a pon\u00faka de\u0165om mnoho kreat\u00edvnych pr\u00edle\u017eitost\u00ed, s\u00fa\u010dasne v\u0161ak prin\u00e1\u0161a aj rizik\u00e1, o ktor\u00fdch by ste mali vedie\u0165. Ak chcete by\u0165 pre svojich potomkov lep\u0161\u00edm sprievodcom digit\u00e1lnym svetom, udr\u017eiavajte si preh\u013ead o mo\u017en\u00fdch nebezpe\u010denstv\u00e1ch, ale z\u00e1rove\u0148 deti podporujte v tvorivom vyu\u017e\u00edvan\u00ed tejto technol\u00f3gie. Vysvetlite im etick\u00e9 aspekty deepfakov a povzbu\u010fte ich, aby nev\u00e1hali vyh\u013eada\u0165 pomoc, ak sa stan\u00fa obe\u0165ou \u0161ikany.<\/p>\n\n\n\n

\n\n\n\n
\"logo-safer-kids-online\"<\/figure>\n\n\n\n

Safer Kids Online<\/a> <\/mark><\/strong><\/mark>je glob\u00e1lnou iniciat\u00edvou spolo\u010dnosti ESET. Cie\u013eom iniciat\u00edvy je zv\u00fd\u0161i\u0165 povedomie o konkr\u00e9tnych hrozb\u00e1ch, ktor\u00e9 na deti na internete \u010d\u00edhaj\u00fa, a zv\u00fd\u0161i\u0165 povedomie o pr\u00edle\u017eitostiach a pozit\u00edvach, ktor\u00e9 im modern\u00e9 technol\u00f3gie pon\u00fakaj\u00fa.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tento \u010dl\u00e1nok je s\u00fa\u010das\u0165ou glob\u00e1lnej iniciat\u00edvy spolo\u010dnosti ESET Safer Kids Online. Spravodajsk\u00fd kan\u00e1l BBC v\u00a0j\u00fali 2024 informoval o\u00a0pr\u00edpade 12\u2011ro\u010dn\u00e9ho diev\u010da\u0165a, ktor\u00e9 sa stalo obe\u0165ou novej formy kyber\u0161ikany, takzvan\u00e9ho deepfaku. Digit\u00e1lne upraven\u00fa fotografiu uverejnil na\u00a0Snapchate niekto z\u00a0jej \u0161koly. Pomocou n\u00e1strojov umelej inteligencie prirobil tv\u00e1r diev\u010da\u0165a na\u00a0pornografick\u00fd obr\u00e1zok, \u010d\u00edm vytvoril deepfake. Spolu\u017eiaci diev\u010da\u0165a fotku prezdie\u013eavali, \u010do obe\u0165 st\u00e1le viac traumatizovalo. \u017dia\u013e, nejde o\u00a0ojedinel\u00fd pr\u00edpad, preto\u017ee…<\/p>\n","protected":false},"author":5,"featured_media":16001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[276,83],"tags":[],"class_list":["post-15999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nove-technologie","category-rodicia-a-deti"],"yoast_head":"\nDeepfake: nevinn\u00e1 z\u00e1bava alebo n\u00e1stroj \u0161ikany? | ESET Slovensko<\/title>\n<meta name=\"description\" content=\"Hoci deepfake m\u00f4\u017ee podporova\u0165 kreativitu, je d\u00f4le\u017eit\u00e9 u\u010di\u0165 deti, ako sa chr\u00e1ni\u0165 pred praktikami zneu\u017e\u00edvaj\u00facimi 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