{"id":14532,"date":"2024-07-10T10:48:05","date_gmt":"2024-07-10T10:48:05","guid":{"rendered":"https:\/\/bezpecnenanete.eset.com\/sk\/?p=14532"},"modified":"2025-04-01T08:14:52","modified_gmt":"2025-04-01T08:14:52","slug":"vplyv-reklam-na-deti-preco-je-dolezite-naucit-sa-kriticky-mysliet","status":"publish","type":"post","link":"https:\/\/bezpecnenanete.eset.com\/sk\/rodicia-a-deti\/vplyv-reklam-na-deti-preco-je-dolezite-naucit-sa-kriticky-mysliet\/","title":{"rendered":"Vplyv rekl\u00e1m na deti: Pre\u010do je d\u00f4le\u017eit\u00e9 nau\u010di\u0165 sa kriticky myslie\u0165?"},"content":{"rendered":"\n
\"vplyv<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Denne sme v\u0161etci obklopen\u00ed desiatkami rekl\u00e1m. Deti tak m\u00f4\u017eu vidie\u0165 inzer\u00e1ty na nevhodn\u00e9 tovary, reklamy s falo\u0161n\u00fdmi odkazmi alebo na podvody v\u0161etk\u00e9ho druhu. V digit\u00e1lnom svete, kde sa reklame prakticky ned\u00e1 vyhn\u00fa\u0165, je d\u00f4le\u017eit\u00e9 nau\u010di\u0165 deti kriticky myslie\u0165 a chr\u00e1ni\u0165 ich pred ne\u017eiaducimi vplyvmi reklamy, ktor\u00e9 m\u00f4\u017eu ma\u0165 na ich vn\u00edmanie a spr\u00e1vanie.<\/p>\n\n\n\n

Ak\u00fd vplyv m\u00f4\u017eu ma\u0165 tieto reklamy na na\u0161e deti a ako ich chr\u00e1ni\u0165?<\/h2>\n\n\n\n

V dne\u0161nom digit\u00e1lnom svete sa reklame prakticky ned\u00e1 vyhn\u00fa\u0165. Od vyskakovac\u00edch rekl\u00e1m pri ka\u017edodennom surfovan\u00ed a\u017e po promovan\u00e9 pr\u00edspevky na ob\u013e\u00faben\u00fdch soci\u00e1lnych sie\u0165ach. Vplyv reklamy na detsk\u00e9 vn\u00edmanie zvy\u010dajne podce\u0148ujeme a prehliadame, ve\u010f sme si sami zvykli inzerciu ignorova\u0165.<\/p>\n\n\n\n

Dobre vedie\u0165<\/strong>
Bannerov\u00e1 slepota je fenom\u00e9n, pri ktorom pou\u017e\u00edvatelia webov\u00fdch str\u00e1nok vedome alebo nevedome ignoruj\u00fa bannery a in\u00e9 grafick\u00e9 reklamy na str\u00e1nkach. Tento jav vznik\u00e1 ako reakcia na pre\u0165a\u017eenie reklamami a pou\u017e\u00edvatelia sa nau\u010dili tieto reklamy ignorova\u0165, aby sa s\u00fastredili na obsah, ktor\u00fd je pre nich relevantn\u00fd.<\/p>\n\n\n\n

V\u00fdskumy ukazuj\u00fa<\/a><\/strong>, \u017ee reklamy ovplyv\u0148uj\u00fa mladistv\u00fdch viac ne\u017e dospel\u00fdch, hlavne preto, \u017ee ich mozog sa neust\u00e1le vyv\u00edja. Ke\u010f si uvedom\u00edte, \u017ee priemern\u00fd t\u00edned\u017eer str\u00e1vi pred obrazovkami viac ne\u017e 8,5 hodiny denne<\/strong><\/a>, dok\u00e1\u017eete si predstavi\u0165, ko\u013eko rekl\u00e1m denne asi tak uvid\u00ed. Pre\u010do by sme mali v\u00f4bec rie\u0161i\u0165 vplyv reklamy na deti?<\/p>\n\n\n\n

#1 Normalizuj\u00fa nevhodn\u00e9 spr\u00e1vanie<\/h3>\n\n\n\n

Jedn\u00fdm z najzrete\u013enej\u0161\u00edch riz\u00edk je vystavenie det\u00ed nevhodn\u00e9mu obsahu, produktom a slu\u017eb\u00e1m. Jednoducho si ako rodi\u010dia neprajeme, aby popkult\u00fara de\u0165om skres\u013eovala zmysel pre to, \u010do je spr\u00e1vne a \u010do nie.<\/p>\n\n\n\n

#2 Pokriven\u00e9 vn\u00edmanie reality<\/h3>\n\n\n\n

S n\u00e1rastom po\u010dtu influencerov na soci\u00e1lnych sie\u0165ach zobrazuj\u00fa reklamy \u010dasto idealizovan\u00fa verziu reality. Obzvl\u00e1\u0161\u0165 v podan\u00ed ob\u013e\u00faben\u00fdch online tvorcov m\u00f4\u017eu deti vn\u00edma\u0165 posolstv\u00e1 z rekl\u00e1m nekriticky. Napr\u00edklad v\u010faka softv\u00e9ru na \u00fapravu obr\u00e1zkov, umelej inteligencii a mno\u017estvu filtrov m\u00f4\u017eu by\u0165 mlad\u00ed \u013eudia pravidelne vystaven\u00ed skreslenej predstave o tom, ako by \u201emali\u201d vyzera\u0165, \u010do by \u201emali\u201d jes\u0165, ako by sa \u201emali\u201d spr\u00e1va\u0165 a \u010do by \u201emali\u201d zdie\u013ea\u0165 online.<\/p>\n\n\n\n

Tak\u00e9to skreslenie m\u00f4\u017ee vies\u0165 k nesplnite\u013en\u00fdm n\u00e1rokom na seba, n\u00edzkemu sebavedomiu a pokriven\u00e9mu ch\u00e1paniu spolo\u010densk\u00fdch noriem. V minulosti napr\u00edklad Instagram odpor\u00fa\u010dal de\u0165om profily, ktor\u00e9 propagovali extr\u00e9mne chudnutie<\/a><\/strong>.<\/p>\n\n\n\n

Odpor\u00fa\u010dan\u00fd \u010dl\u00e1nok<\/strong>
Pre\u010do je d\u00f4le\u017eit\u00e9 rozpr\u00e1va\u0165 sa s de\u0165mi o online hrozb\u00e1ch?<\/a><\/p>\n\n\n\n

#3 Podpora zl\u00fdch n\u00e1vykov<\/h3>\n\n\n\n

Viac ne\u017e 85 % <\/a><\/strong>dospievaj\u00facich na soci\u00e1lnych sie\u0165ach je vystaven\u00fdch reklam\u00e1m na nezdrav\u00e9 potraviny. Pod\u013ea v\u00fdskumu \u010dastej\u0161ie sledovanie takejto reklamy priamo s\u00favis\u00ed so zv\u00fd\u0161enou konzum\u00e1ciou potrav\u00edn <\/a><\/strong>s vy\u0161\u0161\u00edm obsahom soli, cukru a tuku.<\/p>\n\n\n\n

Probl\u00e9mom nie s\u00fa len reklamy na nezdrav\u00e9 potraviny, ale aj tie na alkohol a tabakov\u00e9 v\u00fdrobky<\/a><\/strong>. \u0160tvrtina mladistv\u00fdch do 17 rokov nejak\u00fa tak\u00fato reklamu videla.<\/p>\n\n\n\n

#4 Propag\u00e1cia rizikov\u00fdch n\u00e1kupov v aplik\u00e1ci\u00e1ch<\/h3>\n\n\n\n

S reklamami sa be\u017ene stretneme aj v mobiln\u00fdch hr\u00e1ch a \u010fal\u0161\u00edch aplik\u00e1ci\u00e1ch. Mnoh\u00e9 aplik\u00e1cie, ktor\u00e9 s\u00fa \u00faplne korektn\u00e9, propaguj\u00fa \u010fal\u0161ie aplik\u00e1cie. To umo\u017e\u0148uj\u00fa v\u00fdvoj\u00e1rom pon\u00faka\u0165 dan\u00fa hru na stiahnutie zdarma a financova\u0165 \u010fal\u0161\u00ed v\u00fdvoj.<\/p>\n\n\n\n

Pozor by ste si mali da\u0165 na tzv. mikrotransakcie<\/a><\/strong>. Ide o n\u00e1kupy hern\u00fdch \u017eet\u00f3nov, bodov a \u010fal\u0161\u00edch vylep\u0161en\u00ed za ni\u017e\u0161ie sumy. Aj ke\u010f sa tieto n\u00e1kupy m\u00f4\u017eu spo\u010diatku zda\u0165 ne\u0161kodn\u00e9, m\u00f4\u017eu sa r\u00fdchlo stup\u0148ova\u0165 a v d\u00f4sledku st\u00e1\u0165 rodi\u010dov aj stovky eur.<\/p>\n\n\n\n

Priamo v hre s\u00fa tak\u00e9to n\u00e1kupy propagovan\u00e9, umo\u017enia toti\u017e r\u00fdchlej\u0161ie dokon\u010di\u0165 hru. Je to celkom l\u00e1kav\u00e9 aj pre dospel\u00fdch. \u010casto nakupujete nejak\u00e9 hern\u00e9 mince, tak\u017ee v kontexte hry prem\u00fd\u0161\u013eate, ako ich vyu\u017eijete, ale u\u017e nie napr\u00edklad nad kurzom ku euru v pr\u00edpade inej meny.<\/p>\n\n\n\n

Odpor\u00fa\u010dan\u00fd \u010dl\u00e1nok<\/strong>
Ako bezpe\u010dne pou\u017e\u00edva\u0165 internet? 8 z\u00e1kladn\u00fdch pravidiel prip\u00e1jania sa<\/a><\/p>\n\n\n\n

#5 Odkazy na weby zlodejov<\/h3>\n\n\n\n

Niektor\u00e9 reklamy m\u00f4\u017eu predstavova\u0165 v\u00fdznamn\u00e9 riziko pre ochranu s\u00fakromia. M\u00f4\u017ee \u00eds\u0165 o \u0161pecifick\u00e9 bannery, obr\u00e1zky alebo mikrostr\u00e1nky, ktor\u00e9 vytvorili kyberzlo\u010dinci. Typicky tak\u00e9to reklamy ved\u00fa na podvodn\u00e9 str\u00e1nky, ktor\u00e9 z v\u00e1s vyl\u00e1kaj\u00fa peniaze alebo osobn\u00e9 \u00fadaje.<\/p>\n\n\n\n

Bohu\u017eia\u013e na ne naraz\u00edte aj na be\u017en\u00fdch weboch ako YouTube alebo spravodajsk\u00e9 port\u00e1ly. Tieto uk\u00e1\u017eky ved\u00fa na phishingov\u00e9 str\u00e1nky, ktor\u00e9 propaguj\u00fa falo\u0161n\u00fa bitcoinov\u00fa burzu. Ako vid\u00edte, \u00fato\u010dn\u00edci zneu\u017e\u00edvaj\u00fa men\u00e1 zn\u00e1mych osobnost\u00ed. Akon\u00e1hle sa zaregistrujete, pr\u00eddete o peniaze a osobn\u00e9 \u00fadaje.<\/p>\n\n\n\n

Ako chr\u00e1ni\u0165 deti pred nef\u00e9rovou reklamou?<\/h2>\n\n\n\n

\u0160t\u00fadie ukazuj\u00fa, \u017ee t\u00edned\u017eeri s\u00fa vo\u010di reklame zranite\u013enej\u0161\u00ed, ale aj to, \u017ee ani v\u00e4\u010d\u0161ie znalosti o reklame dospievaj\u00facich pred vplyvom reklamy neochr\u00e1nia<\/a><\/strong>. Navy\u0161e maj\u00fa mlad\u00ed \u013eudia \u010dasto probl\u00e9m internetov\u00fa reklamu identifikova\u0165. Napr\u00edklad na soci\u00e1lnych sie\u0165ach mus\u00edte pod\u013ea pravidiel ka\u017ed\u00fd sponzorovan\u00fd pr\u00edspevok ako influencer patri\u010dne ozna\u010di\u0165. Mnoho influencerov to v\u0161ak nerob\u00ed.<\/p>\n\n\n\n

Nie je v\u0161ak nutn\u00e9 hne\u010f h\u00e1dza\u0165 flintu do \u017eita a d\u00fafa\u0165, \u017ee deti nejak internetom prepl\u00e1vaj\u00fa. Z\u00e1kladnou prevenciou je otvoren\u00fd dial\u00f3g. Rozpr\u00e1vajte sa spolo\u010dne o rizik\u00e1ch reklamy a o tom, \u017ee zobrazuje nads\u00e1zku.<\/p>\n\n\n\n

Budujte v de\u0165och zdrav\u00fa skepsu. Kyber\u00fato\u010dn\u00edci toti\u017e zar\u00e1baj\u00fa na na\u0161ich em\u00f3ci\u00e1ch a t\u00fa\u017ebach. Ak sa od mala budeme u\u010di\u0165 najprv kriticky zhodnoti\u0165 ponuku, nebudeme tak\u00fd \u013eahk\u00fd ter\u010d.<\/p>\n\n\n\n

Pred reklamami, ktor\u00e9 ved\u00fa na rizikov\u00e9 phishingov\u00e9 str\u00e1nky, deti ochr\u00e1ni bezpe\u010dnostn\u00fd program<\/a><\/strong>. Ten nain\u0161talujte na v\u0161etky zariadenia, ktor\u00e9 deti pou\u017e\u00edvaj\u00fa. <\/p>\n\n\n\n

Reklame na internete sa jendoducho vyhn\u00fa\u0165 ned\u00e1. V\u010faka nej m\u00f4\u017eeme ve\u013ea slu\u017eieb vyu\u017e\u00edva\u0165 bezplatne. Je v\u0161ak potrebn\u00e9 prem\u00fd\u0161\u013ea\u0165 kriticky nad t\u00fdm, \u010do n\u00e1m ukazuje. To plat\u00ed najm\u00e4 na soci\u00e1lnych sie\u0165ach, kde m\u00f4\u017ee by\u0165 samotn\u00e9 rozpoznanie platenej propag\u00e1cie tvrd\u00fd orie\u0161ok. Ak m\u00e1te pocit, \u017ee nejak\u00fd influencer hovor\u00ed a\u017e pr\u00edli\u0161 o produktoch \u010di slu\u017eb\u00e1ch, je lep\u0161ie ho presta\u0165 sledova\u0165, ne\u017e by\u0165 denne bombardovan\u00ed ne\u00faprimn\u00fdmi recenziami.<\/p>\n\n\n\n

\n\n\n\n

Spracoval: t\u00edm ESET
Zdroj: Dvojklik.cz – Vliv reklam na d\u011bti: Pro\u010d je d\u016fle\u017eit\u00e9 nau\u010dit se kriticky myslet?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Pre\u010do by sme mali v\u00f4bec rie\u0161i\u0165 vplyv reklamy na deti?<\/p>\n","protected":false},"author":5,"featured_media":14537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[276,83],"tags":[],"class_list":["post-14532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nove-technologie","category-rodicia-a-deti"],"yoast_head":"\nAk\u00fd vplyv maj\u00fa reklamy na deti a ich myslenie | ESET<\/title>\n<meta name=\"description\" content=\"V\u00fdskumy ukazuj\u00fa, \u017ee reklamy ovplyv\u0148uj\u00fa mladistv\u00fdch viac ne\u017e dospel\u00fdch. 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