{"id":14250,"date":"2024-03-01T00:30:00","date_gmt":"2024-03-01T00:30:00","guid":{"rendered":"https:\/\/bezpecnenanete.eset.com\/sk\/?p=14250"},"modified":"2024-03-19T07:47:52","modified_gmt":"2024-03-19T07:47:52","slug":"stanu-sa-deepfaky-zbranou-masoveho-klamania-buducnosti","status":"publish","type":"post","link":"https:\/\/bezpecnenanete.eset.com\/sk\/cybernews\/stanu-sa-deepfaky-zbranou-masoveho-klamania-buducnosti\/","title":{"rendered":"Stan\u00fa sa deepfaky zbra\u0148ou masov\u00e9ho klamania bud\u00facnosti?"},"content":{"rendered":"\n
\"deepfaky<\/figure>\n\n\n\n
<\/div>\n\n\n\n

S rast\u00facim v\u00fdskytom vyfabrikovan\u00fdch obr\u00e1zkov, vide\u00ed a zvukov\u00fdch nahr\u00e1vok, na ktor\u00fdch sa objavuj\u00fa skuto\u010dn\u00e9 osoby, sa hrozba z\u00e1plavy dezinform\u00e1ci\u00ed poh\u00e1\u0148an\u00fdch umelou inteligenciou (tzv. deepdaky) st\u00e1va \u010doraz v\u00e4\u010d\u0161\u00edm probl\u00e9mom.<\/p>\n\n\n\n

Falo\u0161n\u00e9 spr\u00e1vy dominuj\u00fa volebn\u00fdm titulkom odvtedy, \u010do sa stali senz\u00e1ciou<\/a> <\/strong>po\u010das s\u00faboja o Biely dom v roku 2016. Po \u00f4smich rokoch v\u0161ak pravdepodobne existuje v\u00e4\u010d\u0161ia hrozba: kombin\u00e1cia dezinform\u00e1ci\u00ed<\/a><\/strong> a deepfakov, ktor\u00e1 dok\u00e1\u017ee oklama\u0165 aj odborn\u00edkov. Je vysoko pravdepodobn\u00e9, \u017ee ned\u00e1vne pr\u00edklady<\/a> <\/strong>volebn\u00e9ho obsahu vytvoren\u00e9ho pomocou umelej inteligencie \u2013 vr\u00e1tane mno\u017estva obr\u00e1zkov a vide\u00ed, ktor\u00e9 sa \u0161\u00edrili v obdob\u00ed pred argent\u00ednskymi vo\u013ebami<\/a> <\/strong>a upraven\u00e9ho zvukov\u00e9ho z\u00e1znamu prezidenta USA Joea Bidena<\/a> <\/strong>\u2013 boli predzves\u0165ou toho, \u010do udrie v e\u0161te v\u00e4\u010d\u0161ej sile.<\/p>\n\n\n\n

V roku 2024 p\u00f4jde k volebn\u00fdm urn\u00e1m pribli\u017ene \u0161tvrtina svetovej popul\u00e1cie<\/a><\/strong>. Narastaj\u00fa preto obavy, \u017ee dezinform\u00e1cie a triky vytvoren\u00e9 umelou inteligenciou by mohli by\u0165 pou\u017eit\u00e9 podvodn\u00edkmi na ovplyvnenie v\u00fdsledkov. Mnoh\u00ed odborn\u00edci sa tie\u017e ob\u00e1vaj\u00fa dopadov prenikania deepfakov do mainstreamu.<\/p>\n\n\n\n

Hrozba dezinform\u00e1ci\u00ed a deepfakov<\/h2>\n\n\n\n

Ako u\u017e bolo spomenut\u00e9, tento rok sa do volebn\u00fdch miestnost\u00ed chyst\u00e1 vyrazi\u0165 najmenej dve miliardy \u013eud\u00ed. T\u00ed si bud\u00fa voli\u0165 svojich preferovan\u00fdch z\u00e1stupcov a ved\u00facich predstavite\u013eov \u0161t\u00e1tu. Ke\u010f\u017ee d\u00f4le\u017eit\u00e9 vo\u013eby sa uskuto\u010dnia vo viacer\u00fdch krajin\u00e1ch vr\u00e1tane USA, Spojen\u00e9ho kr\u00e1\u013eovstva a Indie (ako aj v Eur\u00f3pskom parlamente), politick\u00e1 situ\u00e1cia a smerovanie geopolitiky na nasleduj\u00facich nieko\u013eko rokov sa m\u00f4\u017ee v\u00fdrazne zmeni\u0165.<\/p>\n\n\n\n

Z\u00e1rove\u0148 v\u0161ak Svetov\u00e9 ekonomick\u00e9 f\u00f3rum (WEF) ned\u00e1vno ozna\u010dilo<\/a> <\/strong>misinform\u00e1cie a dezinform\u00e1cie za najv\u00e4\u010d\u0161ie glob\u00e1lne riziko nasleduj\u00facich dvoch rokov.<\/p>\n\n\n\n

Probl\u00e9mom deepfakov je, \u017ee t\u00e1to technol\u00f3gia poh\u00e1\u0148an\u00e1 umelou inteligenciou je moment\u00e1lne dostato\u010dne lacn\u00e1. Z\u00e1rove\u0148 je \u013eahko dostupn\u00e1 a v\u00fdkonn\u00e1 na to, aby sp\u00f4sobila ve\u013ek\u00e9 \u0161kody. U\u013eah\u010duje kybernetick\u00fdm zlo\u010dincom, vl\u00e1dnym akt\u00e9rom a hacktivistom sp\u00fa\u0161\u0165a\u0165 presved\u010div\u00e9 dezinforma\u010dn\u00e9 kampane a viac ad hoc, jednorazov\u00fdch podvodov<\/a><\/strong>. Aj z tohto d\u00f4vodu WEF ned\u00e1vno ozna\u010dilo misinform\u00e1cie a dezinform\u00e1cie za najv\u00e4\u010d\u0161ie glob\u00e1lne riziko nadch\u00e1dzaj\u00facich dvoch rokov. Z\u00e1rove\u0148 ide o druh\u00e9 najv\u00e4\u010d\u0161ie moment\u00e1lne riziko po extr\u00e9mnom po\u010das\u00ed.<\/strong> Tvrd\u00ed to 1 490 odborn\u00edkov z akademickej obce, podnikate\u013eskej a vl\u00e1dnej sf\u00e9ry, medzin\u00e1rodn\u00e9ho spolo\u010denstva a ob\u010dianskej spolo\u010dnosti, s ktor\u00fdmi WEF konzultovalo.<\/p>\n\n\n\n

Spr\u00e1va varuje: <\/strong>\u201eUmel\u00fd obsah bude v nasleduj\u00facich dvoch rokoch mnoh\u00fdmi sp\u00f4sobmi manipulova\u0165 jednotlivcami, po\u0161kodzova\u0165 ekonomiky a rozb\u00edja\u0165 spolo\u010dnosti. Existuje riziko, \u017ee niektor\u00e9 vl\u00e1dy bud\u00fa reagova\u0165 pr\u00edli\u0161 pomaly a \u010deli\u0165 tak rozhodovaniu medzi prevenciou misinform\u00e1ci\u00ed a ochranou slobody prejavu.\u201c<\/p>\n\n\n\n

Vytv\u00e1ranie deepfakov<\/h2>\n\n\n\n

Probl\u00e9mom je, \u017ee n\u00e1stroje ako ChatGPT a vo\u013ene dostupn\u00e1 generat\u00edvna umel\u00e1 inteligencia (GenAI) umo\u017enili \u0161ir\u0161iemu okruhu jednotlivcov zapoji\u0165 sa do vytv\u00e1rania dezinforma\u010dn\u00fdch kampan\u00ed riaden\u00fdch deepfake technol\u00f3giou. \u00dato\u010dn\u00edci si tak nemusia \u0161pini\u0165 ruky \u0165a\u017ekou pr\u00e1cou. Maj\u00fa viac \u010dasu venova\u0165 sa vytv\u00e1raniu po\u017eadovan\u00fdch spr\u00e1v a ich \u0161\u00edreniu s cie\u013eom zaisti\u0165, aby sa tento falo\u0161n\u00fd obsah dostal medzi \u013eud\u00ed.<\/p>\n\n\n\n

V kontexte volieb m\u00f4\u017eu by\u0165 deepfaky jednozna\u010dne pou\u017eit\u00e9 na oslabenie d\u00f4very voli\u010dov v konkr\u00e9tneho kandid\u00e1ta<\/strong>. Je predsa jednoduch\u0161ie niekoho presved\u010di\u0165, aby nie\u010do nerobil, ako naopak. Ak sa priaznivci politickej strany alebo kandid\u00e1ta nechaj\u00fa ovplyvni\u0165 zmanipulovan\u00fdm zvukov\u00fdm alebo videov\u00fdm z\u00e1znamom, opozi\u010dn\u00e9 skupiny maj\u00fa v\u00fdhru vo va\u010dku. V niektor\u00fdch situ\u00e1ci\u00e1ch sa \u0161kodliv\u00ed akt\u00e9ri sna\u017ei\u0165 podkopa\u0165 d\u00f4veru v cel\u00fd demokratick\u00fd proces, aby sp\u00f4sobili v\u00ed\u0165azovi probl\u00e9my s legit\u00edmnym vl\u00e1dnut\u00edm.<\/p>\n\n\n\n

Podstatou tejto v\u00fdzvy je jednoduch\u00fd fakt: ke\u010f \u013eudia spracov\u00e1vaj\u00fa inform\u00e1cie, maj\u00fa tendenciu vyhodnocova\u0165 ich mno\u017estvo a \u013eahkos\u0165 pochopenia. To znamen\u00e1, \u017ee \u010d\u00edm viac obsahu s podobn\u00fdm posolstvom si pozrieme a \u010d\u00edm \u013eah\u0161ie ho pochop\u00edme, t\u00fdm je v\u00e4\u010d\u0161ia \u0161anca, \u017ee mu uver\u00edme. <\/strong>Preto sa marketingov\u00e9 kampane zvy\u010dajne skladaj\u00fa z kr\u00e1tkych a neust\u00e1le sa opakuj\u00facich spr\u00e1v. Ak k tomu pripo\u010d\u00edtame skuto\u010dnos\u0165, \u017ee deepfaky je \u010doraz \u0165a\u017e\u0161ie odl\u00ed\u0161i\u0165 od re\u00e1lneho obsahu, vznik\u00e1 n\u00e1m potenci\u00e1lny recept na demokratick\u00fa katastrofu<\/strong>.<\/p>\n\n\n\n

ODPOR\u00da\u010cAN\u00dd \u010cL\u00c1NOK<\/strong>
Ako bude vyzera\u0165 digit\u00e1lna bezpe\u010dnos\u0165 v roku 2024?<\/a><\/p>\n\n\n\n

Od te\u00f3rie k praxi<\/h3>\n\n\n\n

Je znepokojiv\u00e9, \u017ee deepfaky m\u00f4\u017eu ma\u0165 vplyv na rozhodnutia voli\u010dov. Dokumentuje to aj tento \u010derstv\u00fd pr\u00edklad: v janu\u00e1ri 2024 obdr\u017eal nezn\u00e1my po\u010det prim\u00e1rnych voli\u010dov v New Hampshire zmanipulovan\u00fd automatizovan\u00fd hovor<\/a> <\/strong>od prezidenta USA Joea Bidena. V z\u00e1zname im zjavne odk\u00e1zal, aby sa nedostavili na prim\u00e1rne vo\u013eby a namiesto toho si \u201eu\u0161etrili\u201c<\/em> svoj hlas na novembrov\u00e9 vo\u013eby. Zobrazen\u00e9 \u010d\u00edslo volaj\u00faceho bolo tie\u017e sfal\u0161ovan\u00e9, aby to vyzeralo, \u017ee automatick\u00e1 spr\u00e1va bola odoslan\u00e1 z osobn\u00e9ho \u010d\u00edsla Kathy Sullivanovej, b\u00fdvalej predsedn\u00ed\u010dky Demokratickej strany, ktor\u00e1 v s\u00fa\u010dasnosti vedie politick\u00fd ak\u010dn\u00fd v\u00fdbor (tzv. PAC) na podporu Bidena.<\/p>\n\n\n\n

Nie je \u0165a\u017ek\u00e9 si predstavi\u0165, ako by sa tak\u00e9to hovory dali vyu\u017ei\u0165 na odradenie voli\u010dov od \u00fa\u010dasti na prim\u00e1rkach pred novembrov\u00fdmi prezidentsk\u00fdmi vo\u013ebami. Toto riziko bude obzvl\u00e1\u0161\u0165 ak\u00fatne v tesnom hlasovan\u00ed, kde o v\u00fdsledku rozhodne presun mal\u00e9ho po\u010dtu voli\u010dov z jednej strany na druh\u00fa. Vzh\u013eadom na to, \u017ee o v\u00fdsledku volieb dok\u00e1\u017eu rozhodn\u00fa\u0165 u\u017e desiatky tis\u00edc voli\u010dov v nieko\u013ek\u00fdch \u201ekol\u00edsav\u00fdch\u201c<\/em> \u0161t\u00e1toch (tzv. swing states), m\u00f4\u017ee tak\u00e1to cielen\u00e1 kampa\u0148 sp\u00f4sobi\u0165 nev\u00fdslovn\u00e9 \u0161kody. A ke\u010f\u017ee v uvedenom pr\u00edpade sa \u0161\u00edri sk\u00f4r prostredn\u00edctvom robotick\u00fdch hovorov ne\u017e soci\u00e1lnych m\u00e9di\u00ed, je e\u0161te \u0165a\u017e\u0161ie sledova\u0165 alebo mera\u0165 jej vplyv.<\/p>\n\n\n\n

ODPOR\u00da\u010cAN\u00dd \u010cL\u00c1NOK<\/strong>
Zneu\u017eitie hlasu ESET experta: ako dok\u00e1\u017ee umel\u00e1 inteligencia vykona\u0165 virtu\u00e1lny \u00fanos?<\/a><\/p>\n\n\n\n

\u010co s t\u00fdm robia technologick\u00e9 firmy?<\/h2>\n\n\n\n

YouTube aj Facebook vraj reagovali pomaly<\/a> <\/strong>na niektor\u00e9 deepfaky, ktor\u00e9 mali ovplyvni\u0165 ned\u00e1vne vo\u013eby. A to aj napriek nov\u00e9mu z\u00e1konu E\u00da, ktor\u00fd od firiem soci\u00e1lnych m\u00e9di\u00ed vy\u017eaduje, aby potl\u00e1\u010dali pokusy o manipul\u00e1ciu volieb.<\/p>\n\n\n\n

Organiz\u00e1cia OpenAI zasa uviedla, \u017ee bude implementova\u0165 syst\u00e9m overovac\u00edch zna\u010diek zaveden\u00fdch Koal\u00edciou pre p\u00f4vodnos\u0165 a autentickos\u0165 obsahu C2PA pre obr\u00e1zky generovan\u00e9 modelom DALL-E 3<\/a><\/strong>. Technol\u00f3gia kryptografick\u00e9ho vodoznaku, ktor\u00fa sk\u00fa\u0161aj\u00fa aj spolo\u010dnosti Meta a Google, je navrhnut\u00e1 tak, aby bolo \u0165a\u017e\u0161ie vytv\u00e1ra\u0165 falo\u0161n\u00e9 obr\u00e1zky.<\/p>\n\n\n\n

St\u00e1le v\u0161ak postupujeme pomaly. Existuj\u00fa opr\u00e1vnen\u00e9 obavy<\/a><\/strong>, \u017ee technologick\u00e1 reakcia na t\u00fato hrozbu bude pr\u00edli\u0161 nedostato\u010dn\u00e1 a oneskoren\u00e1, ke\u010f\u017ee svet u\u017e zachv\u00e1tila volebn\u00e1 hor\u00fa\u010dka. Ak sa bud\u00fa deepfaky \u0161\u00edri\u0165 prostredn\u00edctvom robotick\u00fdch hovorov alebo v relat\u00edvne uzavret\u00fdch sie\u0165ach, ako s\u00fa skupiny v aplik\u00e1cii WhatsApp, bude \u0165a\u017ek\u00e9 r\u00fdchlo vystopova\u0165 a vyvr\u00e1ti\u0165 ak\u00fdko\u013evek zmanipulovan\u00fd zvukov\u00fd alebo videov\u00fd z\u00e1znam.<\/p>\n\n\n\n

Te\u00f3ria tzv. kotvenia (anchoring bias) nazn<\/a>a\u010duje<\/a><\/strong>, \u017ee prv\u00e1 inform\u00e1cia, ktor\u00fa \u013eudia po\u010duj\u00fa, sa im vryje do pam\u00e4ti, aj ke\u010f sa uk\u00e1\u017ee, \u017ee je nepravdiv\u00e1. Ak sa tvorcovia deepfakov dostan\u00fa k voli\u010dom ako prv\u00ed, nebude mo\u017en\u00e9 predv\u00edda\u0165, kto napokon zv\u00ed\u0165az\u00ed. V \u00e9re soci\u00e1lnych m\u00e9di\u00ed a dezinform\u00e1ci\u00ed poh\u00e1\u0148an\u00fdch umelou inteligenciou nadob\u00fada pr\u00edslovie \u201efalo\u0161 m\u00e1 kr\u00eddla a let\u00ed, a pravda sa za \u0148ou vle\u010die\u201c<\/em> \u00faplne nov\u00fd v\u00fdznam.<\/p>\n\n\n\n

\n\n\n\n

Spracoval: t\u00edm ESET
Autor: WeLiveSecurity – Phil Muncaster: Deepfakes in the global election year of 2024: A weapon of mass deception?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00a0\u00e9re soci\u00e1lnych m\u00e9di\u00ed a\u00a0dezinform\u00e1ci\u00ed poh\u00e1\u0148an\u00fdch umelou inteligenciou nadob\u00fada pr\u00edslovie \u201efalo\u0161 m\u00e1 kr\u00eddla a\u00a0let\u00ed, a\u00a0pravda sa za\u00a0\u0148ou vle\u010die\u201c \u00faplne nov\u00fd v\u00fdznam.<\/p>\n","protected":false},"author":5,"featured_media":14256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[274,165],"tags":[300],"class_list":["post-14250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality","category-cybernews","tag-deepfake"],"yoast_head":"\nDeepfaky a\u00a0glob\u00e1lne vo\u013eby v\u00a0roku\u00a02024 | ESET<\/title>\n<meta name=\"description\" content=\"Deepfaky patria moment\u00e1lne medzi druh\u00e9 najv\u00e4\u010d\u0161ie riziko pre spolo\u010dnos\u0165 po\u00a0extr\u00e9mnom po\u010das\u00ed. 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